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ATMOSPHERIC AMBIENCE INFLUENCE ON CUSTOMERS’ EXPERIENCE IN SERVICE MARKETING
(Federral University, Oye-Ekiti, 2023-10-11) Adebayo Adeyemi Abdulwasiu
This study examined the consequence of atmospheric ambience on customers’ experience in service marketing with special interest in store-based retail business. Quantitative technique was used as a research design; the population size was infinite as the study focuses on the customers of 19 retail outlets in Lagos state metropolis. Survey method through questionnaire was used to collect the primary data; Godden (2004) model sample size was adopted and 246 was determined as sample size, convenience sampling techniques was employed in the study. Out of the 246 copies of the questionnaire that were administered, 150 were finally retrieved and coded for data analysis. Standard multiple regression (SPSS version 26) was adopted to analyze the data. The conclusion of the study shows that retail store ambience is probably one of the most important factors in attracting and retaining customer and enhancing positive customer experience in retail outlets. The study recommends that the retail stores practitioners should try as much as possible to emphasise more on ways of improving their retail store environment and also make frantic effort in ensuring that their customers have easy access to and fro the retail store by effectively managing the parking lot of their retail store environment.
CAPACITY BUILDING AND EMPLOYEES’ PERFORMANCE IN NIGERIAN MANAGEMENT TRAINING INSTITUTE
(POLAC MANAGEMENT REVIEW (PMR), NIGERIA POLICE ACADEMY, WUDIL-KANO, 2024-07-03) Adebayo Adeyemi Abdulwasiu; Olowookere Muhammed Taofeek
This study examined the effect of Capacity Building on Employees’ Performance’ with Agriculture and Rural Management Training Institute, Ilorin as case study with a study population of 150 and the sample size of 109 determined through Taro Yamane sample size model. Quantitative method was adopted and data were obtained through structured questionnaire. Regression analysis test revealed a significant positive relationship between capacity building variables (on the job and off the job training) and organizational performance variables (employees’ productivity and employees’ job satisfaction). The study concluded that capacity building has an improbable effect on the success of any organization. Hence, it was recommends that method be created for proper training needs appraisal and evaluation of employees’ performance subsequent to training.
COGNITIVE DIVERSITY AND PERFORMANCE OF UNIVERSITY COLLEGE, HOSPITAL IBADAN (UCH)
(POLAC MANAGEMENT REVIEW (PMR), NIGERIA POLICE ACADEMY, WUDIL-KANO, 2024-07-31) Adebayo Adeyemi Abdulwasiu; Muhammed Taofeek Olowookere; Isiaka Sulu Babaita
Amid rapid technological advancements, demographic changes, and complex regulatory landscapes, healthcare organizations face significant challenges. Therefore, this study examined the effect of cognitive diversity on organizational performance within the dynamic healthcare sector, focusing on University College Hospital, Ibadan. Utilizing a quantitative descriptive design, this research surveyed 300 staff members of University College Hospital, Ibadan. Following the Krejcie and Morgan sample size determination method, a sample size of 298 participants was derived to ensure representativeness through stratified random sampling of the hospital's diverse workforce. Data were collected via a structured questionnaire using a 5-point Likert scale.Regression analysis indicated a positive correlation between cognitive diversity and enhanced organizational outcomes. Coefficients from the regression analysis revealed a statistically significant relationship (p = 0.001) between cognitive diversity and organizational performance. The findings strongly affirm that cognitive diversity is crucial for enhancing organizational performance in healthcare settings. The study recommends implementing diversity training programs and fostering an environment of open communication and collaboration at University College Hospital, Ibadan. These initiatives are essential for optimizing organizational outcomes amidst the complexities of cognitive diversity, promoting innovation and effective problem-solving in healthcare delivery
Flexible Working Arrangements and Employees’Job Satisfaction in Hospitality Industry
(African Journal of Management and Business Research, 2023-09-09) Adebayo Adeyemi Abdulwasiu; Waheed Ibrahim
This research work examined the effect of flexible working arrangements on employees’ job satisfaction in hospitality industry in Ilorin metropolis. Ten hotels were selected and 216 close ended copies of questionnaire were distributed across the ten selected hotels to collect the quantitative data. Five employees were also purposively selected for interview using semi structured interview. Structural Equation Model (PLS-SEM) and SPSS were used to analyze the quantitative data while thematic analysis was used to analyze the qualitative data with the aid of NVIVO software. The statistical result showed a positive and significant effect of flextime, shift work and job sharing on employees’ job commitment and employees’ productivity. Part-time on the other hand has no significant relationship with employees’ job commitment and employees’ productivity of the selected hotels. The qualitative finding also supported the quantitative result, it was revealed that flextime, shift-work and job sharing has a significant effect on employees’ job commitment and employees’ productivity. The qualitative findings however showed that effective implementation of part time will have a significant impact on employees’ job satisfaction. The study concluded that the flexible working arrangements are indeed drivers of business as it decreases absenteeism and increases employee turnover. The study recommends that there should be trust and effective communication between the parties. Proper communication will allow both parties to understand the needs of each other and negotiate terms that are acceptable to both.
GREEN HUMAN RESOURCE MANAGEMENT AND EMPLOYEE PERFORMANCE OF KWARA STATE GENERAL HOSPITAL, ILORIN
(The Administrators and Management Scientists, A Publication of the Faculty of Administration & Management Sciences, Adekunle Ajasin University, Akungba Akoko, 2023-05-09) Adebayo Adeyemi Abdulwasiu; Olanrewaju Kareem
This research x-rays the effect of green human resource management on employee performance of Ilorin general hospital, Kwara State. Quantitative method was used as a research design; the population size was 470. Taro Yamane (2004) sample size model was adopted and 216 was determined as sample size. Survey method through questionnaire was also used to collect the primary data from all the 216 respondents; convenience sampling techniques was employed in the study. The 216 questionnaires that are finally retrieved were coded for data analysis. Both Standard multiple regression, descriptive and inferential statistics were utilized using simple percentage table to analyze the data. From the empirical result obtained, it was discovered that Green Training And Green Recruitment and Selection consider in this study is a predictor of employee performance. The result showed that there is a significant relationship between green training and development and employee performance. Also, there was a significant relationship between green recruitment and selection and employee performance. Based on the findings from the study, it was recommended that Ilorin General Hospital should consider endeavor to prioritized employee’s engagement in green activities as a way of measuring and evaluating employee performance in the organization.
Guerrilla Marketing and Online Market Place
(Federal University, Dutsin-ma, 2024-04-15) Adebayo Adeyemi Abdulwasiu
The development of electronic media and technological breakthroughs led to the creation of guerrilla marketing, a low-cost marketing tactic designed to draw in large audiences. It entails utilizing the diffusion and surprise effects to produce marketing campaigns that are memorable and effective. The development of guerilla marketing, its guiding ideas, and its effects on the intended audience are all examined in this study. Start-ups, small enterprises, and corporations with fewer corporate constraints have embraced this strategy and integrated it with the online marketplace. Eighty participants in the study were chosen by probability sampling, and the data was analyzed using both descriptive and inferential statistics. (F (1, 98) = 46.075, p < 0.01, R = 0.566, R2 = 0.320, and adjusted R2 = 0.313). It has been discovered from the study that guerilla was recommended that creativity, clarity, and emotional arousal, should be considered by every online platform that recognizes guerilla marketing as a marketing strategy and has only lately become aware of its potential.
Impact of Communication on Customers’ Satisfaction in Hospitality Industry in Kwara State, Nigeria
(African Scholar Publications & Research International, 2021-07-11) Adebayo Adeyemi Abdulwasiu
This research examined the relationship between effective communication and customer`s satisfaction with a particular reference to hospitality industry in kwara State. It is aimed at finding out the extent to which effective communication helps customer`s satisfaction in Kwara State. In an attempt to establish the thrust of this research, primary and secondary data were generated. Secondary data were sourced from articles textbook and journals and primary data was generated through self-administered questionnaire. Both descriptive and inferential statistics were utilized for data analysis with the aid of statistics package for social science. Descriptive data was analyzed using simple percentage table and regression analytical tools were used to test the hypothesis. From the empirical result obtained, it was discovered that (communication channel and message design) considered in this study were predictors of customer satisfaction. The result also showed that there was a significant relationship between communication channel and customer loyalty. Based on the findings from the study, it was recommended that both management and junior staff should develop more interest in best communication strategies to retain both new and old customers.
MANAGING DIVERSITY, EQUITY AND INCLUSION (DEI) THROUGH HUMAN RESOURCES MANAGEMENT TO ENHANCE ORGANIZATIONAL PROFITABILITY
(Fuoye Journal of Management. Federal University, Oye-Ekiti, 2024-08-07) Adebayo Adeyemi Abdulwasiu
The study examines the effect of managing diversity, equity and inclusion (DEI) through human resource management to enhance organizational profitability’ in selected organizations in Kwara State namely Olam Flour Mills, Ilorin, Kam Industries Nigeria Limited, Ilorin, Tuyil Pharmaceutical Industries Limited, Ilorin, Kwara Chemical Company, Ilorin, and International Tobacco Company Plc, Ilorin. Specifically, this study is carried out to examine the effect of gender and age diversity management, experience and qualification management and individual skill and perception management on organizational profitability. Primary data was employed for the study and data was obtained through administration of questionnaires to the sampled staff of the aforementioned organizations making up One Hundred and Nine (109) staff. The sample was taken through simple random sampling technique and the data collected from the sample were analyzed using statistical software called Statistical Package for Social Science (SPSS) version 23. Based on the result of analysis, R = 98.5% and P = 0.000 are obtained between gender and age diversity management and organizational profitability. Similarly, R = 91.4% and p = 0.000 were also obtained for the analysis of the effect of experience and qualification management on organizational profitability. Furthermore, R = 94.7%, p = 0.000 which reveals existence of significant relationship between managing individual skill and perception and organizational profitability. The result of findings shows a strong correlation and positive significance between each dependent variable (managing gender and age diversity, managing experience and qualification and managing individual skills and perception) and organizational profitability of the selected organizations in Kwara State. In conclusion, it is essential for human resource managers to understand the impact of diversity, equity and inclusion in the workplace and their extent towards enhancing organizational profitability.
ORGANISATIONAL COMMUNICATION AND EMPLOYEES’ PERFORMANCE IN NIGERIAN PHARMACEUTICAL COMPANY
(NSUK Journal of Management Research and Development, 2023-09-12) Adebayo Adeyemi Abdulwasiu
This study examined effective communication and employee performance in Tuyil Pharmaceutical Company in Kwara State. Data were obtained through well-structured questionnaires which were administered to 267 respondents of which 74.25% males and 25.8% females who were majorly within the economic active ages of 18-30years. Both descriptive (frequency distribution and percentages) and inferential statistics (regression and ANOVA) were used to analyze the data obtained. The multiple regresion analysis showed a fit to predict employee performance; hence effective communication had impacts on employee performance in Tuyil Pharmaceutical Company. It is therefore recommended for the management of Tuyil to strengthen formal communication channels as the informal channels had weak effects in producing higher performance.
Product Quality Influence on Corporate Reputation:
(UNIZIK Journal of Marketing (UJofM), 2024-10-04) Adebayo Adeyemi Abdulwasiu
In today’s retail business, the quality of a product can significantly impact a company's corporate reputation, as customers often associate product quality with the overall reputation of retail firms. This study examines the influence of product quality on corporate reputation, with evidence from retail firms in Nigeria. A quantitative research design was employed, focusing on customers of selected retail companies in Lagos State, namely Shoprite, Buyrite, and Spar. A survey method using questionnaires was utilized to collect primary data. The sample size was determined to be 246, and multistage sampling techniques were employed. Of the 246 distributed questionnaires, 150 were retrieved and coded for analysis. Standard multiple regression was used to analyze the data. The results indicate that product quality significantly influences corporate reputation in store-based retail outlets in Lagos State. The study concludes that well-designed quality products that satisfy customer needs, serve their intended purpose, and meet industry standards effectively build trust and sustain corporate reputation. It recommends that retail service providers establish a sustainable corporate reputation through high-quality products to enhance customer confidence and trust. The underlying premise is that higher perceived product quality leads to increased customer patronage.
Qualitative Perspective of Product Quality and Corporate Branding in Store Based Retail Outlet in Nigeria
(African Journal of Management and Business Research, 2023-07-11) Adebayo Adeyemi Abdulwasiu
This study examined the influence of product quality on corporate branding in selected retail businesses in Lagos state, Nigeria using thematic analysis. Qualitative method was used as a research design; the population was infinite as the study focused on customers of the 3 selected retail outlets in Lagos state, the study adopts multi-stage sampling technique. Face-to-face interview was used to collect the primary data; four respondents were interviewed for the study. The data was analyzed with Nvivo software version 12. Consequently, from the outcome of the qualitative analysis, there was significant relationship between the independent variables and dependent variables through the semi-structured interviewed held with the 4 participants. The study concluded with the observation that a well designed quality product that satisfies customer needs, serves its purpose and meet industrial standards will work creditably in building trust that would sustain corporate brand in retail business. The study recommends that the retail service providers should also create a sustainable corporate brand through quality product that would increase the customer traffic in the store. The essence of this is that, the more the customer traffic are recorded by a retail store means more customer patronage.
QUANTITATIVE ANALYSIS OF CORPORATE COMMUNICATION AND CORPORATE REPUTATION OF A SELECTED RETAIL BUSINESS IN LAGOS STATE, NIGERIA
(NSUK Journal of Management Research and Development, Nasarawa State University, Keffi, 2023-04-11) Adebayo Adeyemi Abdulwasiu
Organization needs corporate elements for survival in today’s turbulent business world. These constituents could be perceived as image and identity. These identity constituents are developed through the projection of positive image that will increase its public confidence about the quality and achievements of the organization. This study examined the effect of corporate communication on corporate reputation in selected retail businesses in Lagos state, Nigeria in quantitative analysis. Quantitative method was used as a research design; the population size was infinite as the study focused on customers of the 19 selected retail stores across Lagos state. Survey method through questionnaire was used to collect the primary data; Godden (2004) model sample size was adopted and 246 was determined as sample size, multistage sampling techniques was employed in the study. Out of the 246 copies of the questionnaire that were administered, 150 were finally retrieved and coded for data analysis. Standard multiple regression (SPSS version 26) was adopted to analyze the data. The conclusion of the study shows that when effective communication elements were put in place by the management of the retail firm, possibility of improving the image of the firm is guaranteed since the communication elements will provide a platform for interaction between the customers and the retail firms. The study recommended that service providers (retailers) should try to package their communication strategy in a way so as to create awareness, arouse interest and desire and elicit actions of their customers towards their offerings, in order to build a formidable corporate reputation.
QUANTITATIVE PERSPECTIVE OF THE IMPERATIVE OF CUSTOMER SERVICE DELIVERY ON CUSTOMER RELATION AND ATTRACTION IN NIGERIAN STORE-BASED RETAIL BUSINESS
(Al-Hikmah Journal of Economics, 2024-07-29) Adebayo Adeyemi Abdulwasiu
This study investigated the effect of customer service delivery on customer relationships in selected retail businesses in Lagos state, Nigeria. Quantitative technique was used as a research design; the population size was infinite. Survey means through a questionnaire was used to gather the primary data; Godden's (2004) model sample size was adopted and 246 were arrived as sample size, multistage sampling technique was employed in the study. Out of the 246 copies of the questionnaire that were administered, 150 were finally retrieved and coded for data analysis. Standard multiple regression (SPSS version 26) was adopted to analyze the data. The conclusion of the study shows that there is likelihood for retail firms to build enthusiastic customer relations that will undoubtedly lead to customer desirability and loyalty when the retail firms are able to devise a good and satisfactory customer service delivery pattern that is customer-oriented. The study suggested that service providers have to work on customer service delivery plan that will have the objective of generating lasting customer relations with the objectives of attracting new customers, maintaining the existing ones, build brand awareness and improve customer and employee retention.
SALES FORCE MANAGEMENT AND ORGANIZATIONAL PERFORMANCE IN PHARMACEUTICAL INDUSTRY
(Fuoye Journal of Management, Innovation and Entrepreneurship. Federal University, Oye-Ekiti, 2023-11-17) Adebayo Adeyemi Abdulwasiu; Badmus A.W
This study examined the effect of effective management of Salesforce on organizational performance of Pharmaceutical firms with special interest in Tuyil Pharmaceutical Company, Ilorin. Quantitative technique was used as a research design; the population size was 410. Survey method through questionnaire was used to collect the primary data; Taro Yamane sample size model was adopted and 210 were determined as sample size, Simple random technique was employed in the study. Standard multiple regression (SPSS version 26) was adopted to analyze the data. The conclusion of the study shows that effective management of sales-force can be used as a tool for achieving organization performance in Pharmaceutical Company. The study recommended that organization must concentrate on training their sales person so as to equip them with new skills through adequate information that could help to engage task assigned to them efficientl
SERVICE QUALITY AND CUSTOMERS’ LOYALTY IN A SELECTED RETAIL BUSINESS IN LAGOS STATE, NIGERIA: QUANTITATIVE ANALYSIS
(International Journal of Entrepreneurship, Innovation and Management, A Journal of the Department of Business & Entrepreneurship, Kwara State University, Malete, 2023-02-09) Adebayo Adeyemi Abdulwasiu; ZEKERI ABU; SULU BABAITA ISIAKA
The study examined the service quality and customer loyalty in selected retail businesses in Lagos state, Nigeria. Quantitative research method was used as a research design; the population size was infinite as the study focused on customers of the 19 selected retail stores across Lagos state. Godden (2004) model sample size was adopted and 246 were determined as sample size, a multistage sampling technique was utilized while structured self administered questionnaire were used to collect the primary data. Out of the 246 copies of the questionnaire that was administered, 150 were finally retrieved and inputted for analysis. Standard multiple regression (SPSS version 26) was adopted to analyzed the quantitative data. Findings from the tested hypotheses revealed that all the 2 predictors variables significantly explained the dependent variables, the test of the hypothesis at 0.05(5%) level of significance did not support HO1and H02with p<0.000 respectively, jointly and significantly affected corporate reputation (r=0.720, Adj. R2 =49%) and corporate branding (r=0.545, Adj. R2=35%). The study concluded that high customer loyalty is achieved when the retail service providers are able to have excellent service quality programs that will assist the firm in achieving the mission of attracting customers and reduce the rate of customer defection. Consequently, the study recommended that the service providers should try to package their communication strategy in a way that would create awareness, arouse interest and desire and elicit actions of their customers towards their stores.
THEMATIC ANALYSIS OF SERVICE QUALITY AND CUSTOMER LOYALTY IN SELECTED RETAIL BUSINESSES IN LAGOS STATE, NIGERIA
(Kaduna Marketing Review, A Journal of the Department of Business Administration, Kaduna State University, Kaduna, 2023-11-10) Adebayo Adeyemi Abdulwasiu; ZEKERI, ABU; SULU BABAITA ISIAKA
In today’s business world, customers expect high-quality services from their organization. The mutual relationship that supposes to co-exist between customers and retailers is important for both the consumers and the service providers. This study examined the service quality and customer loyalty in selected retail businesses in Lagos state, Nigeria using thematic analysis. Qualitative method was used as a research design; the population size was infinite as the study focused on customers of the 3 selected retail businesses (Shoprite, spar and Buyrite) in Lagos. Face-to-face interview was used to collect the primary data; four respondents were interviewed for the study. The data was analyzed through the help of Nvivo software version 12. Furthermore, from the outcome of the qualitative analysis, there was significant relationship between the independent variables and dependent variables through the semi-structured interviewed held with the 4 participants. The study is concluded with the observation that not all customers who got satisfied through good quality services provided by stores, in turn develop loyalty towards the store. This invariably means that not all customer satisfaction leads to customer loyalty. The study further recommended that service providers as a matter of necessity need to work on customer service delivery program that will have the intention of generating enduring customer relations with the objectives of attracting new customers, maintaining the existing ones, create brand awareness and enhance customer loyalty.
THEMATIC EXPLORATION OF STORE ATMOSPHERIC EFFECT ON CUSTOMER EXPERIENCE-CENTRIC RETAIL BUSINESS
(Northwest Journal of Social and Management Sciences. Maitama Sule University, Kano, 2023-08-08) Adebayo Adeyemi Abdulwasiu
This study qualitatively explored the influence of store atmosphere on customer experience in selected retail businesses in Lagos state, Nigeria using thematic analysis. Qualitative method was used as a research design; the population was infinite as the study focused on customers of the 3 selected retail outlets in Lagos state, the study adopts multi-stage sampling technique. Face-to-face interview was used to collect the primary data; four respondents were interviewed for the study. The data was analyzed with Nvivo software version 12. From the outcome of the qualitative analysis, there was significant relationship between the independent variables and dependent variables through the semi-structured interviewed held with the 4 participants. From the interview conducted on the study, the study concluded that basic retail store atmosphere elements have positive relationship with customer experience as the creation of appealing store ambient through using of mood, lighting, clean environment, using of color psychology are essential constituents which supports retail store atmosphere and customer experience and loyalty. The study recommended that retail stores business owners should emphasise more on ways of improving retail store environment as retail store service providers are not competing on product display alone but on the beautification and attractiveness of their store environments at both internal and external.

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