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- ItemCO-CREATION OF CORPORATE REPUTATION: A MULTI - THEORETICALAND THEMATIC EVIDENC E OF CORPORATE COMMUNICATION IN SERVICE MARKETING(International Journal of Marketing and Management Sciences. University of Jos, Department of Marketing, 2025-12-13) Adebayo Adeyemi AbdulwasiuThe concept of corporate reputation has evolved from a peripheral concept to a critical intangible asset and a valuable source of competitive advantage. Its effective management is now considered a cornerstone function of every organization, essential for long-term sustainability and progress in a competitive business environment. This study examined the influence of corporate communication on corporate reputation of selected retail businesses in Lagos state. Qualitative method was used as a research design; the population was infinite as the study focused on customers of the 3 selected retail outlets in Lagos state. Face-to-face interview was used to collect the primary data; four respondents were interviewed for the study. The data was analyzed with NVivo software version 12. From the outcome of the qualitative analysis, there was significant relationship through the themes and sub-themes between the independent variables and dependent variables through the semi-structured interviewed held with the 4 participants. The study concluded that high corporate reputation is achieved when the retail service providers are able to develop enviable corporate communication programs that will assist the firm in achieving the mission of building sustainable corporate identity and image that will guarantee customer repeat patronage and loyalty. The study recommended that service providers should try to package their communication strategy to create awareness, arouse interest and desire and elicit actions of their customers towards their offerings and to build a formidable corporate reputation that can stand a test of time in creating trust and credibility in the minds of their customers
- ItemEFFICACY OF DIGITAL GREEN SUPPLY CHAIN MANAGEMENT TECHNOLOGIES ON TRIPLE BOTTOM LINE PERFORMANCE: MODERATING ROLE OF MANDATORY EXTERNAL REGULATORY PRESSURE(International Journal of Marketing and Management Sciences. University of Jos, Department of Marketing, 2025-12-13) Adebayo Adeyemi AbdulwasiuThis study examined the efficacy of digital green supply chain management technologies on triple bottom line performance: Moderating role of mandatory external regulatory pressure in Dangote Group of companies. Survey design was used for the study as data were collected using questionnaires administered on a sample of two hundred and eighty-four (284) respondents using Taro Yamane sample size determination model from 979 population of supply chain Managers, operations Directors, and sustainability Officers of all major subsidiaries (Cement, Sugar, Salt, Oil/Gas, and Logistics). The data analysis for the study was undertaken through PLM-SEM. Consequently, the findings of the study revealed that digital green supply chain management dimensions positively influence the TBL performance of Dangote Group of companies with beta (â = 0.230), t-statistic (t = 2.468) and p value (p = 0.014), (ß = 0.656), t statistics (t = 11.280) and p value (p = 0.000) and (â =-0.182), t statistics (t = 1.788) and p value (p = 0.074) respectively. The study highlights the critical role of digital green supply chain management technologies as a strategic driver for sustainability and improved TBL performance in the manufacturing company as the results conclusively establish that green supply chain management technologies have positive and significant relationship with TBL performance. The study further recommends that digital green supply chain management technologies should be Integrated into business operations as these would enhance sustainability credentials and improve overall firm performance, contributing to both social, economic and environmental goals of firms.
- ItemPERCEIVED VALUE AND CUSTOMER SATISFACTION IN THE NIGERIAN AIRLINE BUSINESSES(ASEAN Marketing Journal, 2025-12-01) Adebayo Adeyemi Abdulwasiu; Salau Alhaji AbdulAzeezManuscript type: Research Article. Research Aims: This study investigated the influence of customer perceived value proxy with customer experience and service quality in building satisfaction in the Nigerian Airline business. Design/methodology/approach: The study employed a quantitative research approach; the study utilized a survey method to gather primary data through questionnaires. The sample size was determined using the Godden (2004) model, resulting in a total of 246 participants, 150 questionnaires were finally retrieved and inputted for data analysis after the shorting out of wrongly filled and deduction of unretrieved copies of the questionnaires. The study also used multistage sampling techniques applied at different stages of data collection. Analysis was performed on 150 completed questionnaires using standard multiple regression through SPSS Research Findings: The findings indicated that customer experience showed a significant relationship with customer satisfaction and loyalty (β = 0.228, t = 2.620, p = .010), and service quality also exhibited a positive and significant association with customer satisfaction and loyalty (β = 0.091, t = 1.135, p = .008). The study concluded that customer value can appreciably influence a company’s brand reputation as high customer value often enhances customer satisfaction and loyalty, which can develop in positive word-of-mouth and customer advocacy. Theoretical Contribution/Originality: This study was supported by the expectancy theory of customer satisfaction. The fitness of the supporting theory is affixed on the fact that the theory elucidated the concept of customer expectation intensely by explaining the experience that ensues as a result of associating services performance against expectations which serves as a good consideration on whether to build loyalty or not. Practitioner/Policy Implication: The study recommended that airline service providers try to work on how positive customer experience can generate customer satisfaction and inevitably influence customer loyalty by using technology, customer journey mapping, and personalizing the customer offering to create breakthroughs in customer experience. Research limitation/Implications: The unaccommodating attitude of some respondents in accepting the questionnaires and even some of those who collected either failed to fill it correctly or refuse to return the questionnaire when needed for collection
- ItemImpact of Digital Marketing Communication on customer loyalty.(Faculty of Management and Social Sciences, Federal University Gashua, Yobe State, Nigeria, 2003-12-18) Alao, Muritala ArowoloThe research examines the influence of digital marketing communication on customer loyalty of commercial banks. The research analyses social media marketing influence on customer loyalty of commercial bank users, and examine the influence of email marketing on customer trust. The research focused on existing and potential customers of commercial banks within Osun central senatorial district. Descriptive survey research design was adopted for this study in which a structured questionnaire was used to elicit information from the target respondents who are customers of commercial banks in Osun central senatorial district with sample size of 385. Descriptive and inferential statistic was used in analysing data and multi nominal regression was used to test the hypotheses. This result shows that the more spending on digital marketing communication, the more the intensity of customer loyalty. This implies that the more the intensity of digital marketing, the more customers are informed of services and are persuaded to patronize and loyal to a particular commercial bank.
- ItemDoes e-government impact e-participation? The influence of trust in e-government(Taylor and Francis Group, 2022) Abdulkareem, A.K., Abdulkareem, Z.J., Ajadi, A.I. & Akindele, T.I.In Nigeria, the introduction of ICT in the early 2000s propelled e-participation to create more opportunities for citizens to participate in the democratic processes and bridge the public trust deficit gap. This study examines the mediating effect of trust in e-government on the relationship between e-government quality and e-participation using PLS-SEM. We collected data through a structured questionnaire from 369 experienced e-government users. The result shows that the quality of e-government is unrelated to e-participation, while trust in e-government fully mediates the relationship. The implication of these findings suggests that public service managers are to be responsive and transparent in their interactions with the citizens to have greater confidence in the system.