SALES FORCE MANAGEMENT AND ORGANIZATIONAL PERFORMANCE IN PHARMACEUTICAL INDUSTRY
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Date
2023-11-17
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Fuoye Journal of Management, Innovation and Entrepreneurship. Federal University, Oye-Ekiti
Abstract
This study examined the effect of effective management of Salesforce on organizational
performance of Pharmaceutical firms with special interest in Tuyil Pharmaceutical Company,
Ilorin. Quantitative technique was used as a research design; the population size was 410.
Survey method through questionnaire was used to collect the primary data; Taro Yamane sample
size model was adopted and 210 were determined as sample size, Simple random technique was
employed in the study. Standard multiple regression (SPSS version 26) was adopted to analyze
the data. The conclusion of the study shows that effective management of sales-force can be used
as a tool for achieving organization performance in Pharmaceutical Company. The study
recommended that organization must concentrate on training their sales person so as to equip
them with new skills through adequate information that could help to engage task assigned to
them efficientl