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Examining The Relationship Between Whatsapp Advertisement Exposure And Purchase Intentions Among Undergraduate Students In Ilorin, Nigeria
(2025-06-02) Kamal Idowu DAUDA
With the increasing penetration of smartphones and social media platforms among students, WhatsApp has emerged as a significant channel for digital marketing and consumer engagement. This research investigated how exposure to advertisements on WhatsApp influences students’ purchasing decisions, brand perceptions, and consumption patterns. Using a quantitative research design, data were collected from 400 undergraduate students across four universities in Ilorin through structured questionnaires. Descriptive statistics, including mean scores and standard deviation, were employed to analyse the data. Key findings revealed that 87.5% of respondents were exposed to WhatsApp advertisements daily, with 78.3% reporting that these advertisements influenced their buying decisions. The study found high levels of trust in peer-shared advertisements (Mean= 3.82, SD= 0.94) and business page promotions (Mean= 3.67, SD= 1.02). Students reported that product quality information (Mean= 4.12, SD= 0.78), price discounts (Mean= 4.08, SD= 0.82), and visual appeal (Mean= 3.94, SD= 0.89) were the most influential factors in their purchasing decisions. However, concerns about product authenticity (Mean= 3.45, SD= 1.08) and payment security (Mean= 3.38, SD= 1.12) were identified as barriers to purchase completion. The study concluded that WhatsApp advertisements significantly influence students’ buying behaviour, particularly for fashion items, gadgets, and food products. Recommendations include enhanced consumer protection measures, improved digital literacy programmes, and ethical advertising practices to ensure sustainable and responsible digital commerce among students.
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Facebook usage as a political mobilization tool among youth in Saki
(2025) Kamal Idowu Dauda; Habeeb Opeyemi Daranijo
Facebook and other social media platforms have become effective political mobilisation tools, especially among younger people worldwide, including in Nigeria. In order to better understand the elements influencing youth political involvement and mobilisation in Saki, Oyo State, this study looks at how young people use Facebook. It also looks at possible effects on the political climate in Nigeria. We investigate the reasons, actions, and viewpoints of Saki youth in Nigeria with reference to their political usage of Facebook using an online survey. The results offer insightful information on the changing influence of social media on political discourse and youth mobilisation initiatives in Nigeria, advancing our knowledge of this phenomena in the context of youth participation in the country's sociopolitical environment.
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Awareness of Open Defecation Practice and Enclosed Toilet Use among Malete Residents in Kwara State, Nigeria
(2026-06) Semiu Bello; Agnes Joe Shaibu; Victor Olusegun Babatunde
This study examined the level of awareness among residents of Malete community in Kwara State regarding open defecation practices. Open defecation, which the World Health Organisation and many nations including Nigeria have pledged to eliminate by 2030, remains a pressing global health and developmental challenge. The research examined the relationship between residents’ awareness of open defecation and their adoption of enclosed toilet systems. A survey of 230 respondents was conducted. The study found strong awareness and favourable disposition toward the use of an enclosed toilet systems in ending open defecation among the residents. Chi-square analysis yielded a value of 21.400 with 4 degrees of freedom and a p-value of 0.000, providing sufficient evidence that awareness significantly influences the use of enclosed toilet systems among Malete residents. The findings suggest that increased awareness, public enlightenment, and health education can substantially reduce open defecation practices in Nigeria and other developing countries. The study recommended that government and NGOs introduce subsidised toilet construction programmes to help households build enclosed systems.
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MILK QUANTITY AND QUALITY OF WAD GOATS FED BIO-CHEMICALLY TREATED Jatropha curcas KERNEL CAKE
(Nig. Soc. for Anim. Production, 2026-04-01) Ogunsola F.O., Belewu, M.A., Ogunbosoye, D.O., Olawoye, S.O., Adesina, O.M., *.Aremu, J.O*., Salau, K.B., Adebayo, K.K., Wahab, A.A., and Abdulkareem, Y.F
In Nigeria, local dairy farmers are faced with production challenges of which nutrition is a major factor leading to low productivity and poor economy of smallholder farmers and this also affects the value of the dairy products. There are great potentials of the shrubs and trees which can help to tackle the challenge of all season availability of pastures and the expensive nature of the conventional feedstuffs; are impeded by the antinutrients and toxins in the leaves and seeds of most of these shrubs and trees. Jatropha curcas has a potential as a protein source for the animal industry because of the high crude protein. The effect of 50% replacement of soybean content with Bio-chemically treated Jatropha curcas kernel cake on the milk composition and yield of West African Dwarf (WAD) dams fed cassava-based diet was investigated. Twenty-eight lactating WAD dams of average weight of 13kg ± 0.2 were randomly assigned into five dietary treatments in a Completely Randomized Design (CRD) layout. Each treatment group consists of seven replicates of lactating does. The does were individually housed and offered the cassava-based diet ad libitum (A = control, B = 50 mg H 2 0 2 kg - 1 cake, C = 100 mg H 2 0 2 kg -1 cake, D = 150 mg H 2 0 2kg -1 cake) for 171 days. The 50% replacement of soybean with Bio-chemically treated Jatropha curcas kernel cake had significant (p≤0.05) effect on the Milk Yield, Protein, Total Solid (TS%) of the milk of the treatments. The improvement in the total solids in the treatment groups suggest that the microbial protein in the fermented cake may have been passed into the milk. The ash content of the milk of the treatment group was also higher than that of the control; this may be due to the increase in the ash content of the fermented cake. The milk protein of the treatment groups especially the 120mg/kg group. Based on this result it can be concluded that the inclusion of fermented Jatropha curcas kernel cake at 50% in the diet of WAD goats enhanced the milk composition of the WAD goats.
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ARTIFICIAL INTELLIGENCE-DRIVEN PUBLIC RELATIONS IN SUB-SAHARAN AFRICA: AI-POWERED SENTIMENT ANALYSIS, CRISIS COMMUNICATION, AND STAKEHOLDER ENGAGEMENT IN LAGOS STATE, NIGERIA
(2026-06-24) Abdullahi Ishola Salaudeen; Habeeb Opeyemi Daranijo; Kamal Idowu Dauda; Aminat Ahmed
The integration of Artificial Intelligence (AI) in public relations (PR) practice has attracted growing scholarly and professional attention globally; however, its adoption and implications within Sub-Saharan African contexts remain significantly under-researched. This study investigates the extent to which AI-powered tools — particularly sentiment analysis platforms, automated media monitoring systems, and crisis communication technologies — are being adopted and utilised by public relations practitioners and government communication agencies in Lagos State, Nigeria. Grounded in the Technology Acceptance Model (TAM) and the Situational Theory of Publics (STP), this study employs a mixed-methods research design, combining a structured survey of 215 PR practitioners across government, private, and non-governmental organisations in Lagos State with 20 in-depth interviews with senior communication officers. Quantitative data were analysed using descriptive statistics and inferential tools, whilst qualitative data were subjected to thematic analysis. Findings reveal that whilst AI tool adoption is growing — with 61.4% of respondents reporting active usage — deployment remains largely tactical, concentrated in content creation and social media monitoring, whilst strategic applications such as predictive analytics and AI-driven crisis modelling remain underutilised. Key barriers include inadequate digital infrastructure, limited institutional AI literacy, budgetary constraints, and concerns about data privacy and algorithmic bias. The study also examines Lagos State Government's crisis communication response to the 2023 fuel subsidy removal protests as a case study demonstrating both the potentials and limitations of AI-assisted PR in an African urban governance context. The paper contributes theoretically and empirically to the nascent literature on AI in PR practice in the Global South and offers actionable recommendations for practitioners, communication policymakers, and institutional decision-makers in Nigeria and comparable African settings.