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Consumer Trust and Ethical Marketing Claims in Alliance-Branded Products: A Study of Nigerian Fast-Moving Consumer Goods Manufacturing Companies
(AKSU Journal of Management Sciences (AKSUJOMAS), Faculty of Management Sciences, Akwa Ibom State University, Obio Akpa Campus., 2026-07-17) Adebayo Adeyemi Abdulwasiu
This research is to investigate the impact of ethical marketing claims on consumer trust in alliance-branded products in Nigerian Fast-Moving Consumer Goods (FMCG) manufacturing companies. The growing usage of alliance branding and ethical marketing is increasing the demand to examine if ethical claims really affect consumers’ trust in alliance brands. The research was quantitative and cross-sectional surveys were used. This study used primary data obtained by way of structured questionnaires administered to consumers of alliance branded FMCG products in selected commercial cities in Nigeria applying the multistage sampling technique. A total of 274 valid responses were retrieved and analysed using IBM SPSS Statistics Version 29 from the 385 questionnaires distributed. A simple linear regression analysis was conducted to test the hypothesis at 5% level of significance. Results: The result showed no statistically significant relationship between ethical marketing claims and consumer trust (R = 0.020, R² = 0.000, F = 0.106, p = 0.745), signifying those ethical claims did not significantly affect consumers' trust in decisions alone. It is the Nigerian consumers who are now holding the view that they are looking for genuine, clear and verifiable ethical actions and not just about promotional ethical messages. It should be suggested for the FMCG companies to increase transparency through third-party certification, sustainability reporting based on evidence, adherence to regulations and ethical actions on a compliance to improve the credibility of alliance-branded product and to sustainable trust of consumer. The study adds to ethical marketing and alliance branding literature by showing that trust derived from credibility and observable ethical actions, rather than ethical claims, is a more powerful influencer of consumer trust in the context of emerging markets
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Teachers’ Perception of the Causes and Management of Bullying Among Primary School Pupils in Moro Local Government Area of Kwara State
(APublicationofFacultyofEducation,Al-HikmahUniversity, Ilorin,Nigeria, 2026) Azeez Arisekola SALMAN
This study investigated teachers' perceptions of the causes and management of bullying among primary school pupils in Moro Local Government Area of Kwara State. A descriptive survey research design was adopted for the study. The population consisted of primary school teachers in Moro Local Government Area, while a sample of 320 teachers was selected through simple random sampling technique. Data were collected using a researcher-developed instrument titled Questionnaire on Teachers' Perception of Causes and Management of Bullying among Primary School Pupils (QTPCMBPSP). The instrument was validated by experts and subjected to reliability testing. Mean and rank order statistics were used to answer the research questions, while independent sample t-test statistics were used to test the hypotheses at the 0.05 levelof significance. Findings revealed that teachers perceived peer pressure and the desire to fit in as the major cause of bullying among primary school pupils (Mean = 2.82). The study also found that immediate teacher intervention was perceived as the most effective strategy for managing bullying (Mean = 2.87). Furthermore, there was a significant difference in male and female teachers' perceptions of the causes of bullying (t = 2.92, p = 0.004), while no significant difference existed in their perceptions of bullying management (t = 0.24, p = 0.62). The study concluded that peer influence plays a major role in bullying behaviour among primary school pupils and that prompt teacher intervention remains crucial for effective management. It was recommended that schools strengthen anti-bullying programmes, provide teacher training on bullying prevention, and encourage collaboration between schools and parents to create safer learning environments.
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ECONOMICS OF PRODUCTION OF FINISHER BROILER CHICKENS FED MAIZE OFFAL-BASED DIETS SUPPLEMENTED WITH COMBINATION OF KINGZYME AND GROWINACT ENZYMES
(Nig. Soc. for Anim. Prod, 2026-04-01) Jimoh A., Nnabugo P. O. and Aremu J. O
The rising cost of feed and the competitive nature of energy feedstuffs have necessitated the need for alternative feedstuffs in poultry nutrition. This study was conducted to investigate the economics of production of finisher broiler chickens fed maize offal-based diets supplemented with combination of Kingzyme and GrowinAct enzymes. Two hundred Ross 308 four-week old broiler chickens were randomly allocated to five dietary treatments with four replicates and ten birds per replicate in a completely randomized design. The diets had maize offal supplemented with the two enzymes replacing 0, 25, 50, 75 and 100% of maize respectively in treatments T1, T2, T3, T4 and T5.The birds were fed for 4 weeks and data were collected on growth performance and economic parameters. Results indicate that the birds fed dietary treatment T5 had significantly lowest feed intake compared to other treatments which were not significantly different among themselves. The feed cost per kilogram decreased significantly (p<0.05) as the inclusion of enzymes’ supplemented maize offal increased from treatments T1 to T5. Treatment T5 had the significantly lowest feed cost per bird (₦1756.75) while treatment T1 had the significantly highest feed cost per bird (₦2827.38). All the treatments were not significantly different in their effects on final weight, weight gain, and cost per kilogram weight gain, feed conversion ratio, revenue and profit. The cost-to-benefit ratio was significantly lowest for both treatments T4 and T5 whereas treatments T1 to T3 were similar. It was concluded that maize offal supplemented with combination of Kingzyme and GrowinAct enzymes can replace 100% of maize in the diets of finisher broiler chickens.
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Library Management Systems in Use for Digital Resource Management in Nigeria: A Survey of University Libraries in South-West
(Faculty of Education Journal, Federal University Wukari (FEJFUW), 2026-08-12) Yahaya Aliyu Ismaila; Abdulsalam A. Salman; A. S. Sambo; A. A. Bakare; Florence O. Ajani
The management of digital resources has become a critical function of university libraries in the digital age. However, Library Management Systems (LMS) plays a vital role in facilitating the organization, access, and preservation of these resources. The main objective of the study is to identify the types of library management systems adopted for digital resource management in university libraries in South-west, Nigeria. Resource-Based View (RBV) Theory was the theory adopted. Convergent parallel Mixed Method design was employed. The population of the study consisted of 354 librarians and 7 system analysts in selected university libraries using total enumeration techniques which gives a total of 361 respondents out of which 7 e-librarians were interviewed. Questionnaire and interview form are the research instruments for data collection and was validated using face and content validity with the help of two research experts. Reliability test was done by using Cronbach's Alpha method with an average reliability coefficient of 0.74. Quantitative data were analyzed using descriptive and inferential statistics, while qualitative data were transcribed using TurboScribe software and analyzed thematically. Findings revealed that KOHA and Dspace are the major LMS adopted. Librarians used LMS to a great extent (x ̅=3.27). Results showed that technical know-how, user friendliness and ease of use jointly have a significant influence on digital resource management practices (F= 18.234, p< 0.05). The study concludes that library management systems applications influence digital resource management. The study recommends continuous capacity building for librarians and e-librarians, particularly in system configuration, integration, and troubleshooting.
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Modeling the compressible flow field of an impulsively started circular cylinder with refined potential flow theory
(AIP Publishing, 2026-08-07) Taofiq Omoniyi Amoloye; Leke Thaddeus Oladimeji; Mahmoud A. Hayajnh; Olalekan Adebayo Olayemi
Understanding compressible flows over bluff bodies, such as circular cylinders, is critical for applications in aerospace engineering, space exploration, and astrophysics. However, the complexity of viscous and unsteady flows, compounded by compressibility effects, remains a challenge for experimental and computational methods. This study explores the compressible flow field of an impulsively started circular cylinder using Refined Potential Flow Theory (RPT), an analytical model that extends classical potential flow theory to include compressibility effects. The governing equations, boundary conditions, and refined stream function are developed to capture the density, velocity, and pressure fields in subsonic and transonic regimes. The results demonstrate that compressibility marginally increases vortex enstrophy at low Reynolds numbers, while its influence on wake flow stability diminishes at higher values. The study reveals that compressibility suppresses shear layer instability, reduces wake velocity deficits, and introduces smaller-scale structures that disrupt the inertial range of turbulence in the low subsonic regime. At higher Mach numbers (M∞≥0.6), local supersonic pockets and shock waves emerge, forming complex λ-shock systems and bow shocks. The predictions of the Strouhal number from RPT show marginal changes for 0.2≤M∞≤0.5, consistent with experimental and computational trends. Although RPT aligns with existing methods to capture key flow features, discrepancies in wake stability and recirculation zone dimensions highlight areas for further refinement. This research underscores the potential of RPT in developing optimization tools that complement experimental and numerical studies, offering valuable insights into compressible flow physics for engineering applications in high-altitude flight and space exploration.