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- ItemGreen Human Resource Management and Employee Performance: An Examination of The Ability-Motivation-Opportunity Framework in Supply Chain Organization(AKSU Journal of Management Sciences (AKSUJOMAS), Faculty of Management Sciences, Akwa Ibom State University, Obio Akpa Campus., 2026-01-21) Adebayo Adeyemi Abdulwasiu; Bello FataiThis study examines the link between Green Human Resource Management (GHRM) and employee performance, using the Ability-Motivation-Opportunity (AMO) framework in the context of Nigerian supply chain organizations with Olam Feed Mills, Ogbondoroko, Ilorin, Kwara State as a case study. The research specifically focuses on the roles of green recruitment and selection and green training and development in fostering employee performance. A quantitative research design was adopted, utilizing a survey method with a structured questionnaire. The study's population consisted of 470 employees of Olam Feed Mills. Using the Taro Yamane (2004) sample size model, a sample size of 216 was determined. Data was collected via a convenience sampling technique. The f-statistics of 494.244 shows that the model is statistically significant. It shows that there is a significant relationship between green recruitment practices and employee’s performance while R2 value of 0.836 reveals that green training and development practices independently account for 83.6% of the variation in employee performance of Olam Feed Mills, thereby accepting the alternative hypothesis and rejecting the null hypothesis. These GHRM practices collectively contribute to improved employee performance. The study concludes that for organizations to effectively implement a green strategy, they should systematically integrate GHRM practices into their core operations to build a capable and engaged workforce. The findings provide practical recommendations for supply chain managers that seeks to leverage on GHRM for sustainable business outcomes in emerging economies.
- ItemEvaluating the Effectiveness of Social Media Marketing Strategies on the Performance of Small Businesses in Nigeria(Journal of Family Business and Management Studies, Business School, University of the Thai Chamber of Commerce, Bangkok, Thailand, 2026-01-28) Salau, A. A.; Yusuf, I.; Adebayo Adeyemi Abdulwasiu; Akinwumi, D. S.Today, small businesses small businesses are faced with plethora of issues that stall their performance and marketing processes because there is absence of adequate resources to invest in mainstream marketing programs which birth the inability to fully achieve the identified objectives The study examined the effectiveness of social media marketing strategies on the performance of small businesses in Nigeria. Also, four research objectives and hypotheses were developed. The study utilized a cross-sectional survey design. The population of the study was 3,005 selected registered small business owners, and a sample of 353 was arrived at using Taro Yamane’s formula. The questionnaire was developed in a structured and closed-ended form, administered by Google Forms. Out of the 353 questionnaires, 350 were filled, giving a response rate of 99.1%. A simple random sampling technique was adopted to ensure that each small business within the population had an equal chance of being selected, thereby minimizing bias and improving the representativeness and generalizability of the findings. A Likert scale was adopted ranging from 1 (Strongly Disagree) to 5 (Strongly Agree). To guarantee the quality of the study’s instrument, face validity was checked, experts reviewed content accuracy and inter-observer reliability was measured with a Cronbach’s Alpha coefficient value of 0.82 for performance, 0.78 for influencer marketing, 0.80 for user generated content and 0.84 for paid advertising which revealed the acceptable level of 0.70. The collected data was analyzed using descriptive and inferential statistics. Hierarchical regression analysis was used to test the hypotheses using SPSS version 27. The findings of the study revealed that all four strategies had a positive and significant effect on the performance of small businesses in Nigeria. Among all the social media marketing strategies, user-generated content (B = 0.4789, p = 0.003) and community engagement (B = 0.4023, p = 0.013) proving that being open and interacting leads to more achievements. Although influencer marketing (B = 0.5125, p = 0.002) and paid advertising (B = 0.3265, p = 0.039) had a positive effect, but to a smaller extent. The result revealed that all the four variables exhibited positive and statistically significant relationships with business performance: Influencer Marketing (B = 0.5125, p = 0.002), Paid Advertising (B = 0.3265, p = 0.039), Community Engagement (B = 0.4023, p = 0.013), and User-Generated Content (B = 0.4789, p = 0.003). regression model was statistically significant indicating that the four predictors jointly explained 20% of the variance in small business performance. Regression model was statistically significant indicating that the four predictors jointly explained 20% of the variance in small business performance Diagnostic tests confirmed that the model satisfied assumptions of normality, homoscedasticity, multicollinearity (VIF = 1.83–2.41), and residual independence (Durbin–Watson = 1.89), validating the robustness of the results. Based on the result of the study, it was recommended that small businesses should focus on having customers post content and interact regularly to earn their trust and succeed in the digital world for a longer time.
- ItemSupply Chain Management Practices and Performance of Retail Outlets in Nigeria(Journal of Family Business and Management Studies, Business School, University of the Thai Chamber of Commerce, Bangkok, Thailand, 2026-01-28)Retailers have changed dramatically over the last few years, courtesy of emerging technologies, customer preferences, and rivalry. Retailers use digital resources for enhancing stock management, optimizing supply channel partnerships, and enhancing customer engagement. The study investigated the effect of supply chain management practices on retail outlet performance in Nigeria. Adopting a cross-sectional survey design, data were collected from 108 supermarket owners and managers, representing both large outlets, selected through Krejcie and Morgan’s sampling determination method. Structured questionnaires served as the primary instrument, and the data were analyzed using multiple regression analysis. The results revealed a strong positive relationship (r = .659) between supply chain management practices strategic supplier relationship and information sharing and business effectiveness. The model explained 43.4% of the variance in performance, with ANOVA results confirming the model’s overall significance (f = 18.425, p < 0.05). Coefficient analysis indicated that both strategic supplier relationship (β = 0.191, p = 0.043) and information sharing (β = 0.247, p = 0.019) significantly enhance business effectiveness, with information sharing exerting a stronger influence. These findings align with prior research emphasizing the critical role of supplier integration and transparent information flow in sustaining competitiveness. The study concludes that while supplier relationships provide stability in supply chains, effective information sharing delivers greater performance gains through improved coordination and responsiveness. The study recommends that retail firms invest in long-term supplier partnerships and adopt digital tools to strengthen communication and forecasting accuracy
- ItemIntensive Incubation in a Volatile Ecosystem: Empirical Evidence of Business Incubation and Start-Up Performance in Nigeria(AE-FUNAI JOURNAL OF MANAGEMENT SCIENCES, Faculty of Management Sciences, Alex Ekwueme Federal University Ndufu Alike, Ebonyi State, 2026-03-06) Adebayo Adeyemi AbdulwasiuThis study investigates the influence of entrepreneurial support services on the performance of start-ups. The research is motivated by the growing need to understand how non-financial support mechanisms contribute to the sustainability and competitiveness of new ventures. The population of the study is 200 active start-up businesses currently under-going incubation process at technological Incubation Centre, Kwara state, between year 2023-2025. The study adopted MACORR sample size to determine the sample size of 123 which represents the population after considering 5% margin error and 95% confidence level. A structured questionnaire was administered to select start-up owners and managers, and data were analyzed using Structural Equation Modeling (SEM) via R statistical software. The results revealed that all three support dimensions, training support (β = 0.334, p < 0.001), business advisory services (β = 0.289, p = 0.001), and technical support (β = 0.301, p < 0.001)—have significant and positive effects on start-up performance. The model accounted for 67.8% of the variance in performance (Adjusted R² = 0.678), indicating strong explanatory power. The study concludes that entrepreneurial support systems are vital to start-up growth and recommends enhanced capacity-building initiatives, mentorship programs, and targeted technical assistance to improve the success rate of start-ups.
- ItemFranchising Agreements and Organizational Performance of Multinational Corporations: A Synthesis of Theory, Evidence, and Strategic Implications(AE-FUNAI JOURNAL OF MANAGEMENT SCIENCES, Faculty of Management Sciences, Alex Ekwueme Federal University Ndufu Alike, Ebonyi State., 2026-03-06) Adebayo Adeyemi AbdulwasiuFranchising agreements in multinational corporations often lead to challenges in maintaining consistent brand standards and operational control across diverse markets. These issues can negatively impact organizational performance by diluting brand equity and creating operational inefficiencies due to the franchisor's limited direct oversight. This study investigated the impact of franchising agreement on organisational performance of multinational corporation with special emphasis on Nigerian bottling company, Ilorin, Kwara state. The study employed crosssectional survey research design. The study further utilized questionnaires to collect primary data from ninety-three employees of Nigerian bottling company, Ilorin, Kwara state. A total of 93 copies of questionnaires were distributed and retrieved for data analysis. Standard multiple regression was employed to analyze the data. The findings indicated that cultural adaptation showed a significant relationship with organisation performance (β = .453, t = 5.279, p < 0.05), and territory right and marketing protection also exhibited a positive and significant relationship with customer relationships (β .687, t = 7.680, p = 0.000). The study concluded that MNCs that effectively adapt their franchising agreements to the local culture of the host country tend to achieve superior financial and operational performance and clear and unambiguous delineation of territorial rights and robust marketing protection within the agreement significantly boosts franchisee confidence and commitment. The study recommends that MNCs should develop a flexible framework that allows for country-specific modifications and the establishment of a transparent conflict resolution mechanism in a clear and well-defined process for dispute resolution, which should be a core component of every franchise agreement.