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- ItemWORK LIFE BALANCE AS A PANACEA FOR INNOVATIVE CAPACITY FOR WOMEN ENTREPRENEURS: A THEMATIC ANALYSIS(Advances in Management, A Publication of the Department of Business Administrtaion, University of Ilorin, 2019-05-01) Kuranga, M.O, Mustapha, M.I, Akanbi, L.K., Ajeigbe, M.BWomen in modern times are faced with task of managing their domestic roles and work responsibilities. Work life balance has been a growing concern for women entrepreneurs especially in the informal sector in Nigeria. Today, businesses are characterized with persistent changes, uncertainties and excessive pressure to increase productivity especially in the fashion world. This incessant demand on their time for work and family as well as the effort to enhance performance affects the balance in the lives of women entrepreneurs. Inadequate attention to work demands, family workload, wellbeing and spousal support have created a major problem and pressure causing disequilibrium between work life and family life for women entrepreneurs. Thus, the main objective of the study was to determine the effect of work life balance on the performance of women entrepreneurs in the informal sector of South-west Nigeria while the specific objectives were: to determine the relationship between work-life balance and business growth; examine the extent to which work-life balance affects innovativeness of women entrepreneurs; determine the effect of work-life balance on job satisfaction; and examine the extent to which work-life balance affects service delivery of women entrepreneurs in the informal sector in South-western Nigeria.The study adopted a cross sectional survey using a combination of qualitative and quantitative approaches to deliver a detailed understanding and deeper insights of the variables. A sample size of 10 respondents were selected using multi-stage sampling techniques from the 25,122 registered members of the Nigerian union of Tailors in Lagos State. A combination of structured questionnaire and in-depth interviews were adopted for data collection and this was analyzed using Smart PLS- Structural Equation Modeling (SEM) and Thematic Analysis (Nvivo 12) respectively. The study found that work demands coefficient of determination, R2 = 0.787; Family workload coefficient of determination, R2 = 0.523; well-being coefficient of determination, R2= 0.495 and spousal support coefficient of determination, R2= 0.792. The thematic analysis of the interviews revealed that work life balance have a positive effect on performance of women entrepreneurs. Other components of Work life balance like healthy living, technological support, community networks and support were also identified from the thematic analysis to improve performance of women entrepreneurs. The study concluded that balancing business roles with other necessities of life have significant effect on business growth and performance of women entrepreneurs in the informal sector in South-west Nigeria. Therefore, the study recommended that women entrepreneurs should adopt effective work life balance strategies by planning, organising and implementing time management strategies in their different life domains. Also women entrepreneurs should seek for help, adopt time management practices, delegate, prioritize, network and maximise support available to them to achieve optimum performance.
- ItemCONFLICT MANAGEMENT DYNAMICS AND JOB SATISFACTION IN THE NIGERIAN HEALTH SECTOR(Ilorin Journal of Marketing, Department of Marketing, University of Ilorin, 2019-05-01) Akanbi, L.K, Issa, I, Ajeigbe, M.B.
- ItemJournal homepage: ijoms.internationaljournallabs.com Evaluating digital marketing as a tool for moonlighting among public servants in Nigeria(International Journal Labs, 2024-05) Abdulazeez Alhaji SalauThe Nigerian economic situation has affected the people’s job preferences badly, and this situation necessitated their engagement in the moonlighting practice. Despite efforts by the government to alleviate poverty, which isravaging the people, it is becoming alarming that individuals who are earning decent income have embraced moonlighting. The study examined the effect of small and medium enterprises moonlighting on the service delivery of employees in Kwara State public service. A survey research design was used, while the target population is 844, from which a samplesize of 271 was obtained through the Taro Yamane (1967) formula. Amultistage sampling technique was adopted, and a primary source was used to collect data with the aid of a well-structured questionnaire measured on afive-point Likert scale that consists of five items. Data were analyzed usingthe generalized linear model (GLM) and the business predictive model(BPM). On the basis of the individual statistical significance of the variablesas indicated by the p-values in the model, all dimensions of SMEs passedtheir test of significance at 5% levels with respect to the task accomplishment (p<0.05) and service delivery (p<0.05) of employees involved in SMEs moonlighting. Thus, efficiency is greatly lost for moonlighters engaged in small and medium enterprises. About 44.8%reduction in task accomplishment (β=0.448, t0.05>1.96). The study concluded that moonlighters who engaged in SMEs activities impacted significantimprovements in employee efficiency.
- ItemSkills Acquisition and Students; Entrepreneurial Intention: Moderating Role of University Education in Nigeria(Veritas Journal of Marketing and Management, Department of Marketing, Veritas University, Abuja, 2020-07-30) Salau, A.A , Okpara, K.K & Akanbi, K. L.Skills is seen as the most important instrument of any fundamental change..
- ItemADOPTION OF GREEN MARKETING STRATEGIES ON CONSUMER ATTITUDES IN FAST-MOVING CONSUMER GOODS MANUFACTURING COMPANY(International Journal of Entrepreneurship Innovation and Management (IJEIM), Department of Business & Entrepreneurship, Kwara State University, Malete Nigeria, 2026-05-03) Adebayo Adeyemi AbdulwasiuIn the contemporary manufacturing landscape, environmental sustainability has evolved from an ethical stance into a strategic imperative. This study investigates the adoption and effectiveness of green marketing strategies in Nigeria, focusing on Unilever Nigeria Plc. Using a quantitative survey design, the research employed a dual-population approach to assess both consumer attitudes and corporate practices. The consumer sample size was determined using Godden's (2014) model ($n = 385$), while the corporate sample (n = 241) was derived from a population of 603 managers via the Taro Yamane formula. Data from 626 respondents, selected through stratified sampling, were analyzed using regression techniques. The findings of the study through the simple linear regression show that attitude significantly predicted purchase intention (â = 0.466, t(383) = 10.32, p < 0.001), explaining 21.8% of the variance (R² = 0.218) as multiple regression showed that observability (â = 0.372, t = 6.14, p < 0.001) and relative advantage (â = 0.147, t = 2.46, p = 0.014) positively predicted adoption, whereas complexity had a negative effect (â = -0.120, t = -2.06, p = 0.040).The study concludes that aligning environmental awareness with corporate execution is critical for sustainable consumption in emerging markets. It recommends that Unilever Nigeria Plc focuses on reducing perceived barriers (complexity) while enhancing the visibility and tangible benefits of green initiatives. This alignment will better bridge the gap between corporate adoption and consumer purchase behavior.