Scholarly Publication
Permanent URI for this collection
Browse
Recent Submissions
- ItemCUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF THE NIGERIAN AVIATION SECTOR(Unizik Journal of Marketing, 2025-09-02) Adebayo Adeyemi AbdulwasiuDue to competition that is evolving in Nigerian aviation industry and the need to build relationship with customer has results in the aviation sector’s quest to device effective marketing communication elements to generate satisfaction. This study investigated the impact of marketing communication on customer relationships on the selected aviation businesses in Lagos state. The study employed an exploratory research design. The study further utilized a survey method with questionnaires to collect primary data from domestic customers of the chosen airlines. The sample size of 246 was determined using Godden (2004) model as a result of infinite nature of the population of the study and multistage sampling techniques was also used. A total of 150 copies of questionnaires were gathered for data analysis from the 246 copies of questionnaires distributed. Standard multiple regression was employed to analyze the data. The findings indicated that advertising showed a significant relationship with customer relationships (β = .227, t = 2.015, p < .011), and sales promotion also exhibited a positive and significant relationship with customer relationships (β = 0.412, t = 1.925, p = .005). The study concluded that implementing effective marketing communication elements such as advertising and sales promotion by aviation service providers enhances the relationship between the firm and its customers by facilitating interaction between customers and the service providers. The study recommends that aviation service providers should formulate their communication strategies to raise awareness, stimulate interest and desire, and prompt actions among customers toward their services. This approach aims to establish robust customer relationships capable of enduring the dynamic business environment and enhancing customer satisfaction.
- ItemOrganizational politics and the performance of Deposit Money Banks in Kwara State, Nigeria(A PUBLICATION OF THE CENTRE FOR RESEARCH, INDUSTRIAL LINKAGE AND INTERNATIONAL COOPERATION, AL-HIKMAH UNIVERSITY, ILORIN, KWARA STATE, NIGERIA, 2025) Abdulazeez Alhaji SalauOrganizational politics has remained a pervasive challenge in many corporate environments, often undermining employee morale and institutional efficiency, particularly in the Nigerian banking sector. This study investigated the effect of organizational politics on the performance of deposit money banks in Kwara State, Nigeria, with a specific focus on how tribalism and gender discrimination, used as proxies for organizational politics, affect organizational performance. A descriptive survey research design was adopted, and data were collected using a structured questionnaire administered to a purposive sample of 86 employees drawn from five selected banks within the state. The study employed multiple regression analysis to evaluate the relationship between the variables. Findings revealed that tribalism significantly and negatively affects organizational performance (R² = 0.520, F = 69.216, p < 0.05), with both ethnic profiling and favouritism showing significant negative beta coefficients (β = -0.842, p = .000; β = -0.625, p = .003, respectively). Similarly, gender discrimination also significantly undermines performance (R² = 0.621, F = 65.010, p < 0.05), with all its indicators—career development discrimination, gender pay gap, and sexual harassment—exerting statistically significant negative effects. The study concludes that unchecked organizational politics in the form of tribal and gender biases compromise efficiency, fairness, and productivity in the banking sector. It recommends the implementation of inclusive HR policies, gender equity initiatives, robust anti discrimination frameworks, and continuous staff training to foster a merit-driven and equitable work environment.
- ItemFISCAL DISCIPLINE, INSTITUTIONAL QUALITY AND ENVIRONMENTAL QUALITY(A PUBLICATION OF THE CENTRE FOR RESEARCH, INDUSTRIAL LINKAGE AND INTERNATIONAL COOPERATION, AL-HIKMAH UNIVERSITY, ILORIN, KWARA STATE, NIGERIA, 2025-06-30) Abdulazeez Alhaji SalauThe quality of a country’s environment has become an important issue in recent time this is because massive economic activities which is the goal of various government in West Africa countries produces anthropogenic greenhouse gases which affect the environment. Hence, the study examined the impact of fiscal discipline, institutional quality and environmental quality in West Africa. While, the specific objectives are to examine the: (i) impact of fiscal discipline on environmental quality in West Africa; (ii) effect of institutional quality on environmental quality in West Africa; and (iii) interactive effect of fiscal discipline and institutional quality on environmental quality in West Africa. The study employed Static panel technique and Generalized Method of Moments (GMM) to analyzed the data gathered from World Development Indicator and World Governance Indicator. From the findings of the study, it was shown that the p-value of first lag of the environmental quality is 0.063, while the coefficient is .990. Therefore, it was revealed that institutional quality is a significant determinant of environmental quality. The result of the study also revealed that fiscal discipline is a significant determinant of environmental quality. Also, the coefficient value of the institutional quality is 0.131, depicting that a unit increase in first lag of environmental quality will lead to .131. The result of the study further revealed that interaction between institutional quality and fiscal discipline is a significant determinant of environmental quality. The study concluded that institutional quality and fiscal discipline have significant impact on environmental quality in West African countries. It was recommended that African governments should promote fiscal discipline by implementing reforms aimed at developing their fiscal discipline because this has the potential to help reduce CO2 emissions or increase environmental quality.
- ItemSTRATEGIC PLANNING AND ORGANIZATIONAL PRODUCTIVITY IN THE NIGERIAN PHARMACEUTICAL INDUSTRY(Fuoye Journal of Management Sciences, Federal University, Oye-Ekiti, 2025-07-30) Adebayo Adeyemi Abdulwasiu; Ajayi Ezekiel Olalekan
- ItemTECHNOVATION AND PERFORMANCE OF SMALL SCALE ENTERPRISES IN BENIN CITY NIGERIA(2021-01) OKOH CHIEDU VINCENT, ABU ZEKERI, RAHMAN O. MUSTAPHA, and OLADEJI SUNDAY OLADOKEThis study discussed the impact of technovation and performance of small scale enterprises in Benin City Nigeria. Creative innovation and information communication technology were adopted to measure number of employee and profitability of technological enterprises. Quantitative research approaches were used, while cross-sectional and longitudinal survey research method was adopted to examine the effect of technovation on performance of small scale enterprises. The population for this study was six- thousand, eight hundred and fifty (6850) registered computer engineers in Benin City Nigeria. 5-Likert Scale close-ended Questionnaire was designed to collect data, the method of data analysis is multiple regression under the SPSS (Statistical Package for Social Science, version 21) application. Findings showed that creative innovation had a strong significant relationship with number of employee and profitability, while information communication technology had a strong significant relationship with number of employee and profitability of technological enterprises. This is shown through their probability value (0.000, 0.000, 0.000 and 0.000) which are less than the chosen 10% significance level. The study recommended that Nigerian computer engineers need to introduce creative ideas to improve business services which enhanced technological devices through business processes. They need to seek new marketing methods through creativity, by perceiving innovation as an opportunity. There should be team building through information technology and Nigerian technological platform needs strategic business plan for expansion. The study concluded that there are technological devices that can enhance business processes but engineers need to seek new marketing methods through creativity. Just few technological firms introduced creative ideas to improve their business services, which had affected their business growth. The use of Information and communication technology needs to be increased to facilitate increased use of internet services in Nigerian small scale enterprises.