Scholarly Publication
Permanent URI for this collection
Browse
Recent Submissions
- ItemMARKETING COMMUNICATION EFFECT ON CUSTOMER RELATIONSHIP-A NEW PARADIGM SHIFT IN CUSTOMER SATISFACTION(Journal of Business and Management Inaba, 2024-12-30) Adebayo Adeyemi AbdulwasiuDue to competition that is evolving in Nigerian airline industry and the need to build relationship with customer has results in the aviation sector’s quest to device effective marketing communication elements to generate satisfaction. This study investigated the impact of marketing communication on customer relationships within selected airline companies in Lagos state, Nigeria. Employing a quantitative research design due to the infinite population size, the study utilized a survey method with questionnaires to collect primary data from domestic customers of the chosen airlines. The sample size of 246 was determined using Godden model, employing multistage sampling techniques. A total of 150 questionnaires were gathered for data analysis. Standard multiple regression was employed to analyze the data. The findings indicated that advertising showed a significant relationship with customer relationships (β = .227, t = 2.015, p < .011), and sales promotion also exhibited a positive and significant relationship with customer relationships (β = 0.412, t = 1.925, p = .005). The study concluded that implementing effective marketing communication elements such as advertising and sales promotion by airline management enhances the relationship between the firm and its customers by facilitating interaction between customers and airline service providers. The study recommends that airline service providers should formulate their communication strategies to raise awareness, stimulate interest and desire, and prompt actions among customers toward their services. This approach aims to establish robust customer relationships capable of enduring the dynamic business environment and enhancing customer satisfaction.
- ItemProduct Quality Influence on Corporate Reputation:(UNIZIK Journal of Marketing (UJofM), 2024-10-04) Adebayo Adeyemi AbdulwasiuIn today’s retail business, the quality of a product can significantly impact a company's corporate reputation, as customers often associate product quality with the overall reputation of retail firms. This study examines the influence of product quality on corporate reputation, with evidence from retail firms in Nigeria. A quantitative research design was employed, focusing on customers of selected retail companies in Lagos State, namely Shoprite, Buyrite, and Spar. A survey method using questionnaires was utilized to collect primary data. The sample size was determined to be 246, and multistage sampling techniques were employed. Of the 246 distributed questionnaires, 150 were retrieved and coded for analysis. Standard multiple regression was used to analyze the data. The results indicate that product quality significantly influences corporate reputation in store-based retail outlets in Lagos State. The study concludes that well-designed quality products that satisfy customer needs, serve their intended purpose, and meet industry standards effectively build trust and sustain corporate reputation. It recommends that retail service providers establish a sustainable corporate reputation through high-quality products to enhance customer confidence and trust. The underlying premise is that higher perceived product quality leads to increased customer patronage.
- ItemMANAGING DIVERSITY, EQUITY AND INCLUSION (DEI) THROUGH HUMAN RESOURCES MANAGEMENT TO ENHANCE ORGANIZATIONAL PROFITABILITY(Fuoye Journal of Management. Federal University, Oye-Ekiti, 2024-08-07) Adebayo Adeyemi AbdulwasiuThe study examines the effect of managing diversity, equity and inclusion (DEI) through human resource management to enhance organizational profitability’ in selected organizations in Kwara State namely Olam Flour Mills, Ilorin, Kam Industries Nigeria Limited, Ilorin, Tuyil Pharmaceutical Industries Limited, Ilorin, Kwara Chemical Company, Ilorin, and International Tobacco Company Plc, Ilorin. Specifically, this study is carried out to examine the effect of gender and age diversity management, experience and qualification management and individual skill and perception management on organizational profitability. Primary data was employed for the study and data was obtained through administration of questionnaires to the sampled staff of the aforementioned organizations making up One Hundred and Nine (109) staff. The sample was taken through simple random sampling technique and the data collected from the sample were analyzed using statistical software called Statistical Package for Social Science (SPSS) version 23. Based on the result of analysis, R = 98.5% and P = 0.000 are obtained between gender and age diversity management and organizational profitability. Similarly, R = 91.4% and p = 0.000 were also obtained for the analysis of the effect of experience and qualification management on organizational profitability. Furthermore, R = 94.7%, p = 0.000 which reveals existence of significant relationship between managing individual skill and perception and organizational profitability. The result of findings shows a strong correlation and positive significance between each dependent variable (managing gender and age diversity, managing experience and qualification and managing individual skills and perception) and organizational profitability of the selected organizations in Kwara State. In conclusion, it is essential for human resource managers to understand the impact of diversity, equity and inclusion in the workplace and their extent towards enhancing organizational profitability.
- ItemEFFECT OF CULTURAL ORIENTATION ON ENTREPRENEURIAL CLUSTER INITIATIVES IN KWARA STATE NIGERIA(International Journal of Advance Research and Innovative Ideas in Education, 2018) Abdulazeez Alhaji SalauThis research x-rays entrepreneurial cluster and Cultural Orientation in Kwara State. This study therefore surveyed the extent to which entrepreneurial cluster can be influenced by cultural orientation. A total of 153 copies of questionnaire were administered among rice cluster along the Patigi and Edu value chain in Kwara. Analysis of the data through the use of descriptive tables and simple regression analysis of the SPSS package, shows that a significant percentage of cultural orientation is required for a cluster to be entrepreneurial .The study therefore concluded that the cultural orientation must be put into consideration in entrepreneurial cluster initiatives.
- ItemTECHNOLOGICAL BASED CORPORATE SOCIAL RESPONSIBILITIES AMONG TELECOMMUNICATION FIRMS AND THE ENTREPRENEURIAL ECOSYSTEM BUILDING(FULafia International Journal of Business and Allied Studies, 2023) Abdulazeez Alhaji SalauThe telecommunications sector in Nigeria has been at the forefront of this convergence in recent years, utilizing technical breakthroughs to propel important projects and support the expansion of the entrepreneurial ecosystem in the nation. The extent to which digital inclusion duty affects ecosystem formation, despite the need for it, is yet unknown. The main goal is to investigate how digital literacy and responsibility affect the development of an entrepreneurial environment. The population of the study is the clients of the telecom enterprises in Kwara State. A mixture of observation and survey was used as the methodology for this study, and a questionnaire functioned as the tool for gathering data. The data demonstrated that the majority of digital literacy duties had a favorable and substantial influence on EEB. However, it was shown that one particular component of digital literacy had a detrimental effect on EEB. It was determined that responsibilities for digital inclusion have a substantial and advantageous influence on developing entrepreneurial ecosystems. To increase access to technology and the internet, the report advises telecommunications companies to invest in growing digital infrastructure, particularly in underserved regions. This will promote broad involvement in the entrepreneurial ecosystem and help close the digital gap