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    EFFECT OF DIGITAL MARKETING ON BRAND AWARENESS AMONG SMALL ENTERPRISES IN KWARA STATE
    (Veritas University, Abuja, 2021-01-30) Abdulazeez Alhaji Salau
    The development of technology has expanded the transmission of information from traditional marketing communication to digital marketing. This emergence of online social network has become an alternative avenue to influence and seek customer patronage especially as the traditional marketing channels are getting obsolete. Most small organizations that cannot afford advertising now have digital marketing as other options to promote their products such as marketing-oriented social media pages, direct mail and email campaigns. This study examined the effect of digital marketing on brand awareness among small and medium enterprises in Kwara State. The study adopted cross sectional survey and phenomenological research approach using questionnaire and interview as research instruments. Small businesses in Ilorin metropolis were used as the study area with sample of 144 and ten respondents were selected using systematic and convenience sampling techniques for the questionnaire and interview respectively. The data were analyzed using Structural Equation Modeling (SEM) and thematic analysis. The results revealed that integrated marketing communication variables have significant effect on consumer brand equity. The results show r square values of 0.879 and this implies that digital marketing element is essential in ensuring brand awareness, among the small businesses. This was corroborated by the thematic analysis of the responses from the interview that revealed the practical ways in which integrated marketing communication influence the brand equity among the small businesses. This can be done by getting more views on digital media from new customers who will enable them stand out from the competition with customer experiences. Businesses should integrate their messages to guarantee reliability of messages, and promote the company together with its brand awareness.
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    Mobile Messaging And Employee Performance In Nigerian Banking Industry
    (Ilorin Journal of Human Resource Management (IJHRM), 2024) Abdulazeez Alhaji Salau
    The integration of mobile messaging apps into workplace communication systems has transformed organizational operations, particularly in the banking sector. Despite the promising benefits, the impact of these tools on employee performance requires empirical examination. Globally, mobile messaging apps like WhatsApp, Telegram, and text messaging platforms are praised for enhancing communication efficiency, facilitating quicker decision-making, and improving overall productivity. However, the relationship between these tools and employee performance metrics remains underexplored, especially within the Nigerian banking sector. This study examines the effect of messaging apps on employees' work attitudes and the influence of multimedia messaging apps on target achievement. Adopting a quantitative research approach, data were collected through structured questionnaires distributed to employees across six branches of Guaranty Trust Bank in Kwara State. The population for this study comprised of all employees of Guaranty Trust Bank in Kwara State. The data was analyzed using multiple regression analyses. The findings reveal that text messaging apps significantly improve employees' work attitudes, evidenced by positive changes in behavior and engagement, with an R Square value of 0.555. Similarly, multimedia messaging apps, including WhatsApp and Telegram, significantly enhance target achievement by facilitating better communication and task efficiency, with an R Square value of 0.669. The study concludes that mobile messaging apps are crucial in boosting employee performance in the banking sector, aligning with previous research that highlights the importance of technological communication tools in enhancing workplace performance. It recommends that Guaranty Trust Bank implement comprehensive training programs for employees, focusing on effective use of both text and multimedia messaging apps to enhance work attitudes and achieve targets.
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    A Qualitative Analysis Of Conflict Management Style And Employees’ Performance Of Organizations In Northern Region Of Ghana
    (Uganda Technology and Management University, 2023) Abdulazeez Alhaji Salau
    The outcome of industrialisation and globalisation has lead organizations to be confronted with structural, staffing role, and resource allocation. This has resulted into various form of conflict and lead to significant changes in ways organization manage conflicts. In Ghana, one of the giant member states in West Africa is fast becoming industrialized and having challenges associated with the resulting complexity in both public and private sectors of the economy. The study thematically examined conflict management style and employee performance in selected organizations of northern region of Ghana. The study adopted phenomenology approach to understand the essence and underlying structure of conflict management styles through qualitative explorations of fifteen staff across the assemblies in the region. It is also established that the avoidance style mostly leads to avoidant decisions in organizations and also the avoidance style leads to avoidance of radical innovation which also bad for organizations and therefore the avoidance style is not not good for decision making and innovation in organizations. The study therefore recommended that employee should, imbibe the spirit of sacrifice and selflessness as a means of ensuring that conflicts are nipped at the bud before escalating.
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    Corporate governance, industry characteristics and quality of accounting information:
    (Southern African Journal of Accountability and Auditing Research, 2023) Abdulazeez Alhaji Salau
    Purpose: The importance of corporate governance, industry characteristics and the quality of accounting information in insurance companies has received more attention in developed countries, than in developing countries, such as Nigeria. In recent times, insurance companies in Nigeria faced several regulatory changes. This study examined the relationship between corporate governance mechanisms and industry characteristics, relative to the quality of accounting information. Originality/Value: This was the first study concerning the developing country—and Nigeria in particular—that focused on corporate governance, industry characteristics and the quality of accounting information in insurance companies, purposing a survey questionnaire towards the collection of data. Design/Methodology/Approach: A survey questionnaire, administered to stakeholders in the insurance sector, was applied to collect the data that was analyzed via descriptive and inferential statistics. Findings: The findings of the study revealed positive, significant relationships between corporate governance mechanisms, the level of competition amongst insurance firms, and quality of accounting information. Based on the findings, it was recommended that regulatory policies should be augmented to emphasise corporate governance mechanisms that promote sound quality of accounting information, such as awareness of the takeover market, board attitude to risk-taking, ownership structure, and the level of competition amongst insurance firms. Research limitation/Implication of the findings. The limitation of this study is that the findings are based on opinion through survey questionnaire from the respondents who are the stakeholders in the insurance companies in Nigeria. The implication of these findings is that the regulatory body of insurance companies’ various policies encouraged quality of accounting information to various group of stakeholders in the insurance companies in Nigeria.
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    Thematic Analysis of Entrepreneurial Initiatives and Sustainability Among Agribusiness Clusters in North Central States, Nigeria
    (College of Social and Management Sciences Joseph Ayo Babalola University, Ikeji- Arakeji, Osun State, Nigeria., 2019) Abdulazeez Alhaji Salau
    Sustainability has become an integral component of many government, commercial, and non-profit agricultural research efforts, and it is beginning to be woven into agricultural policy in developing countries. Although, increasing numbers of farmers and ranchers have embarked on their own paths to sustainability, incorporating integrated and innovative approaches into their own enterprises. The growing demand for agricultural products and sustainable productivity growth in agriculture is a vital issue. Also, the challenges of sustainability in agribusinesses are now more complex than ever as a result of the rising population in Nigeria. The study examines the effect of entrepreneurial initiatives on agribusiness sustainability among the clusters in Kwara, Kogi and Niger State. The study adopted a thematic analysis using Nvivo 12 by conducting three focus group discussions among the cluster members in the selected States. The findings revealed that ensuring agribusiness sustainability requires derisking initiatives, cultural orientation, entrepreneurial orientation, networking and technology as basic entrepreneurial initiatives components required. It was recommended that agricultural insurance can play an important role in securing clusters and boasting efficiency of agribusiness. Agribusiness insurance should be mandatory for all forms of agribusinesses within the clustered farmers. Government should take the strategic lead for financial inclusion and insurance for clusters by ensuring that insurance is included in the regional agric policy as a broader strategy that creates capacities and incentives for risk management.