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    Impact of Communication on Customers’ Satisfaction in Hospitality Industry in Kwara State, Nigeria
    (African Scholar Journal of Mgt. Science and Entrepreneurship, 2021-10-29) Adebayo Adeyemi Abdulwasiu
    This research examined the relationship between effective communication and customer`s satisfaction with a particular reference to hospitality industry in kwara State. It is aimed at finding out the extent to which effective communication helps customer`s satisfaction in Kwara State. In an attempt to establish the thrust of this research, primary and secondary data were generated. Secondary data were sourced from articles textbook and journals and primary data was generated through self-administered questionnaire. Both descriptive and inferential statistics were utilized for data analysis with the aid of statistics package for social science. Descriptive data was analyzed using simple percentage table and regression analytical tools were used to test the hypothesis. From the empirical result obtained, it was discovered that (communication channel and message design) considered in this study were predictors of customer satisfaction. The result also showed that there was a significant relationship between communication channel and customer loyalty. Based on the findings from the study, it was recommended that both management and junior staff should develop more interest in best communication strategies to retain both new and old customers.
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    SCRAP METAL BUSINESS: A VIABLE CHANNEL OF INCOME GENERATION IN KWARA STATE
    (A publication of the Department of Employment Relations and Human Resource Management, Lagos State University, Nigeria., 2018) OYEDELE, ADENIKE FELICIA; BRIMAH, N. A.,; Zekeri Abu
    Abstract Scrap metal industry is a lucrative business. The income obtained from the scrap business is sufficient and reliable to provide basic necessities such as food, clothing, shelter etc .This study investigated scrap metal as a viable channel for income generation in Kwara State. The specific objective was to investigate the impact of entrepreneurial practices on the income generation on metal scrap business in some selected Local Government in Kwara State. Primary source of data was used to obtain data for the study. Regression analysis was employed to test the formulated hypothesis while statistical package for Social Sciences (SPSS) version 16 was adopted in the analysis of data. Findings revealed that scrap metal contributed significantly to income generation and job creation in the area of study which invariably has led to economic development. The study also recommended that youth should be creative in their thinking and optimize entrepreneurial competencies. It was suggested that metal scavenging is a viable key to getting cheaper raw materials for steel industries, and that government should encourage the scavengers by formulating enabling laws for formalizing the group and providing them with soft loans to buy and sell the scraps scavenged.
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    NIGERIA PERSPECTIVES ON THE ROLE OF ENTREPRENEURSHIP IN ACHIEVING SUSTAINABLE ECONOMIC DEVELOPMENT
    (BERKELEY PUBLICATION AND RESEARCH INTERNATIONAL, Bayero University, Kano, PMB 3011, Kano State, Nigeria., 2022-03-08) ABU ZEKERI
    the paper examined Nigeria perspectives on role of entrepreneurship in achieving sustainable economic development. It grasps entrepreneurship as panacea towards achieving sustainable economic development in Nigeria. The objective of the paper was to determine whether entrepreneurship can lead to sustainable economic development in Nigeria. The study builds on existing literatures on sustainable development and entrepreneurship as base for the study, it employs both theoretical and empirical literatures with the aid of secondary data. Findings reveal that entrepreneurship, if given needed attention by the government, sustainable economic development will be achieved in the country in no distant time. The paper concluded that entrepreneurship is essential for rapid and sustained economic growth and sustainable development in the country. It therefore recommends that Nigerians should exploit the various economic opportunities in the economy to their advantage, government and other institutions should also channel their effort towards building desirable entrepreneurship development practices and also create a favourable environment for entrepreneurship development which will be devoid of social insecurity that hampers foreign and domestic investment, and adequate infrastructural facilities be put in place.
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    Digital Marketing: An Influence on the Performance of Small and Medium Enterprises
    (Abuja Journal of Administration & Management, University of Abuja, 2024-10-11) Abu, Zekeri; Oyegbami, Adepeju
    This study explored the impact of digital marketing on the performance of small and medium enterprises, specifically in Oyo State, Nigeria. the study aimed to determine the impact of influencer marketing and content marketing on market share and sales growth respectively. The population of 7,987 small and medium enterprises used as provided by the National Bureau of Statistics (2020). The study used Krejcie and Morgan formula to determine the sample size which gave a value of 366 SMEs in Oyo State, Nigeria. However, 358copies of questionnaire were returned and used for the study. Probit and extreme regression were adopted for the study. The study revealed that influencer marketing increased the market share of the SMEs and content marketing positively influenced not just the sales growth of the selected SMEs but also the sales revenue and profitability immensely. The study concluded that the digital marketing channels had positive effects on the performance of SMEs in Oyo State. The study recommended that influencer and content marketing should be integrated as part of the marketing channels as used by the selected SMEs so as to increase customer base and brand awareness to enhance market share and sales growth.
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    Effect of customer co creation on performance of carbonated soft drinks companies in Nigeria.
    (Ilorin journal of marketing. Published by University of Ilorin journal of marketing., 2019-10-20) Okpara, K. C; Abu. Z,; Gbadeyan, R. A; Salau A. A.
    Seven Up Bottling Company Nigeria Limited is concerned about the effect of intense competition on her performance. Consequently, it is seeking solutions to issues that can enhance its competitive advantage, sustainability, and potential growth through customer-driven strategies. Hence, the study examined the impact of customer driven strategies on the performance of Seven Up Bottling Company Ltd. in southern Nigeria. The specific objectives of the study were to; examine the effect of product differentiation as a customer-driven strategy on profitability of Seven Up Bottling Company Ltd.; examine the extent to which value preposition as a customerdriven strategy of Seven Up Bottling Company Ltd. affects market shares; assess the effect of consumer co-creation as a customer-driven strategy on the sales growth of Seven Up Bottling Company Ltd; and to determine the effect of customer benefit segmentation strategy on the productivity of Seven Up Bottling Company Ltd. The study used both primary and secondary data to achieve the objectives. The primary data were drawn through in-depth interview of ten top distributors in the region and four hundred copies of structured questionnaire which were administered on distributors using systematic random sampling technique across the five plants in southern Nigeria. The secondary data consisted of the annual profit, market share and sale figures of the organisation obtained from the annual account between 2013 to 2017. The primary data and secondary data were analyzed using multiple regression and Dickey-Fuller Test respectively. The study found that the adjusted R square of 0.517, 0.488 and 0.537 signified the impact of customer-driven strategies have on profitability, market shares and sales growth. This was corroborated by Dickey Fuller test which revealed P value of 0.01, 0.01097 and 0.01782. Based on findings from the study, customer driven strategy is central to organisational performance. The study recommended that Seven Up Bottling Company Ltd should ensure it continue adopting and using appropriate customer-driven marketing strategy, so that various segments of its target market are provided with specific brands that would meet the needs and requirements of each segment of its consumers’ market. This would ensure that the company has in its possession a good weapon for gaining and sustaining customers’ loyalty, which would ensure that market share of the company continues to grow and is efficiently sustained. There should be constant re-orientation of the distributors of carbonated companies operating in Nigeria, with focus on selling the importance and benefits of customer-driven marketing strategies to the company. This would help future product planning and appeal to and gain customer commitment to their respective network services. The management of Seven Up Bottling Company Ltd. and other organisations in the carbonatated soft drink industry need to integrate customer-driven marketing strategy into their marketing strategy. This would serve as a tool for obtaining and communicating relevant information from and to the target market and for integrating different types of customers into their overall strategy.The management of Seven Up Bottling Company Ltd should continue to improving product attributes such as packaging and product availability, by investing more on customer forum, feedback mechanisms and offer products across the various segments.