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    Impact of Outsourcing Strategy on Market Performance: Evidence from Nigerian GSM Telecommunication Industry
    (Department of Business Administration, Faculty of Management Sciences, College of Management and Social Sciences; Osun State University, Osun State, Nigeria, 2017-05-22) AJAYI Ezekiel Oluwole; YUSUF Ismaila
    Abstract This study attempts to assess the impact of outsourcing strategy on market performant In Nigerian GSM industry with special reference to two key players in Nigeria telecommunication Industry namely MTN Communication Nigeria Limited and Etisalat Nigeria Limited. The survey research design was adopted. Data collected from the survey were analyzed using the Bionomial logistic regression method of analysis was used. The results obtained showed that there is a strong relationship between outsourcing strategy and marke performance, cost saving, efficiency and quality services. The study therefore recommended tha more industry should embrace the outsourcing strategy in order to achieve their corporat performance and targeted high market share.
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    Effect of Customer Orientation on Customer Retention in First Bank of Nigeria Limited, Ilorin Branch
    (Department of Business Administration, Faculty of Social and Management Sciences, Federal University, Birnin-Kebbi, Nigeria, 2024-07-12) Nurudeen Bello Ahmed Ph.D; Yusuf Ismaila Ph.D; Abdullahi Kazeem Khadijat
    ABSTRACT Customer relationship management is a process that caters to the overall dimension of customer identification, managing the insight of the customers and developing relationships with customers with its roots in relationship marketing and its focus being customer retention and relationship enhancement while emphasizing the process of integration throughout the organization's multiple sections. The objective of this paper is to determine the extent to which customer relationship management affects customer retention in First Bank Ltd. in the Ilorin metropolis. The study utilizes a survey research design that uses an infinite population due to the nature of the study. The primary method of data collection was using a closed-ended questionnaire with the aid of a five-point Likert scale to ascertain the degree of respondents' opinions. The study further used ANOVA and regression analyses for descriptive and inferential statistics with the aid of SPSS version 25.0 to analyze the data. Findings from the study showed that R-squared is 0.471 and adjusted R-squared is reported to be 0.467, which implies that 47% of the variation of the dependent variable was explained by the independent variable. Therefore, the ANOVA results regressed indicated that the estimated F value of 22.956 has a significant value of 0.000, which is less than the P-value of 0.05 (p < 0.05), which means that customer orientation has a significant effect on customer retention. The study therefore concludes that First Bank Ltd. should pay adequate attention to customer relationship management for the purpose of retaining their customers. The study recommends that the bank should endeavor to put in place mechanisms that will deepen customer relationships by way of engaging customers to have enough orientation about banking services offered for the purpose of retaining them.
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    Competitive Strategies and Growth Patterns of New Enterprises in Nigeria
    (Department of Economics, Faculty of Humanities, Social and Management Science, Bingham University, Karu, 2020-12-13) Yusuf Ismaila Ph.d; Ajayi Ezekiel Oluwole; Babalola Haorayau Bolaji
    This paper optimizes a new venture's entry strategy and then uses it to propose differences in the optimal entry strategy for those entering markets in emerging and developing economies. This study captures the concomitant consideration of various important entry strategy decisions. It also applies the integrative framework in classifying competitive strategies of new ventures, delineates differentiating features among new venture strategic types, and identifies growth patterns of new ventures from a dynamic perspective. Hence, the choice of Tantalizers fast-food company as a case study is based on its success as a new venture and its survival amidst competition. The Z-test was used to analyze the data gotten from the administered questionnaires. The result of the analysis shows that entrepreneurship is a major tool for economic growth and a major driving force for developing economies.
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    Impact of Competitive Environmental Factors on the Operational Strategies of Listed Manufacturing Firms in Nigeria's Food and Beverage Industry
    (Faculty of Management Sciences, University of Ilorin, 2014-12-12) Mustapha; Yusuf Ismaila Ph.D; Abdulsalam, Dauda Ph.D; Abdul, Falilat Ajoke
    Abstract The growth and survival of manufacturing firms operating in the Nigerian food and beverage (FBI) industry is being threatened as a result of the proliferation of assorted goods in the market, and this intense competition has made it imperative for organizations to try to understand the environmental forces that should drive the choice of their operational strategies. This study examined the impact of competitive environmental factors on the choice of operational strategies of listed manufacturing firms in the FBI of the Nigerian economy. The study used appropriate sample size determination methods to arrive at six firms, and 159 management staff were used as the sample size. The primary data was collected through a Likert scale questionnaire administered to the target respondents, while the secondary information was collected through the relevant literature. The study employed regression techniques to analyze the subject of discourse. It was found through the adjusted R²' that competitive factors impacted the manufacturing firms' choice of diversification as operational strategies. It was recommended that management of manufacturing firms in the Nigerian FBI should be proactive in dealing with the environmental dynamism, such as changes in competitors' product quality, product design, pricing strategy, promotional strategy, and the need to fight for shelf spaces in the retailers' shops as forces in the competitive environment.
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    Marketing Strategies and the Growth of Entrepreneurial Development in Ilorin West Local Government Area of Kwara State
    (Department of Marketing University of Ilorin, 2022-03-14) A Salman; Y. A Olawale; I Yusuf
    Abstract A marketing strategy is the result of decisions being made about how a particular product or service will be packaged to its target customers. Nowadays, the market is becoming more and more competitive and dynamic, and they are using different strategies in order to still remain relevant in the market. This study therefore examines the effect of marketing strategy on the growth of entrepreneurial development in Ilorin West Local Government Area of Kwara State. Survey research design was used in the study. The population of the study comprises the registered business entrepreneurs in the study area, which are 103. A census sample was used for the study, but 92 questionnaires were returned and properly filled. The finding of the study revealed that marketing promotional strategies have a significant effect on the growth of entrepreneurial development (B=0.376, p-value=0.000 < 0.05). The result implies that there was a statistically significant effect of marketing strategies on the growth of entrepreneurial development in the selected area of the study. It was concluded that advertising, public relations, etc., had significant influence on the growth of entrepreneurial development. This study therefore recommended that certain aspects of marketing strategies are important in an effort to achieve the growth of entrepreneurial development.