Competitive Strategies and Growth Patterns of New Enterprises in Nigeria
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Date
2020-12-13
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Department of Economics, Faculty of Humanities, Social and Management Science, Bingham University, Karu
Abstract
This paper optimizes a new venture's entry strategy and then uses it to propose differences in the optimal entry strategy for those entering markets in emerging and developing economies. This study captures the concomitant consideration of various important entry strategy decisions. It also applies the integrative framework in classifying competitive strategies of new ventures, delineates differentiating features among new venture strategic types, and identifies growth patterns of new ventures from a dynamic perspective. Hence, the choice of Tantalizers fast-food company as a case study is based on its success as a new venture and its survival amidst competition. The Z-test was used to analyze the data gotten from the administered questionnaires. The result of the analysis shows that entrepreneurship is a major tool for economic growth and a major driving force for developing economies.
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Citation
Yusuf, I., Ajayi, E.O. & Babalola, H.B. (2020) Competitive Strategies and Growth Patterns of New Enterprises in Nigeria. BINGHAM Journal of Economics & Allied Studies 4(2), 221 – 230. Published by Department of Economics Faculty of Humanities, Social and Management Sciences Bingham University, Karu Abuja.