Scholarly Publication
Permanent URI for this collection
Browse
Recent Submissions
Now showing 1 - 5 of 48
- ItemINFLUENCE OF MARKET SEGMENTATION ON SALES PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES TOWARDS NATIONAL DEVELOPMENT(KWASU Journal of The Business of Education Vol.4 No.1 January 2024, 2024) Prof. Ngozi B. Nwabufo,; Prof. Lawrence F. Ademiluyi; Omolade Yemi ObagiriIn the dynamic landscape of contemporary business environments, understanding the influence of market segmentation on the sales performance of SMEs is crucial for fostering sustainable economic development. This study was conducted to examine the influence of market segmentation on sales performance of small and medium scale enterprises towards national development in the three senatorial districts (West, Central, East) of Kogi State. Two purposes, two research questions and two hypotheses were formulated for the study. This study used a descriptive survey design. The study’s population consists of 41,554 of registered small and medium scale enterprises and their employees in the three senatorial districts (West, Central, East) of Kogi State and the sample size was 381 SMEs and their employees selected using proportional stratified random sampling technique. The instrument for the study was a questionnaire titled “Influence of Market Segmentation on Sales Performance of Small and Medium Scale Enterprises Towards National Development (IMSSPSMSETND)”. The data collected were analyzed using mean and standard deviation to answer the research questions and the hypotheses was tested using analysis of variance (ANOVA) and independent sample T-Test at 0.05 significance level. The findings revealed that there was no significant difference on behaviourial market segmentation’s influence on sales performance of small and medium scale enterprises towards national development. Furthermore, the finding also revealed that there was no significant difference on demographic market segmentation’s influence on sales performance of small and medium scale enterprises towards national development. The study concluded that market segmentation influence sales performance of small and medium scale enterprises. By adopting a comprehensive approach that incorporates behavioural, demographic market segmentation strategies, SMEs can better understand and cater to the diverse needs and preferences of their target customer segments. This nuanced understanding allows for more effective product positioning, tailored marketing strategies, and enhanced customer satisfaction. With respect to the findings recommendations were put forward, among which was that behavioural market segmentation enables SMEs to identify and respond to consumer behaviours, preferences, and purchasing patterns, allowing for the development of targeted marketing campaigns that resonate with specific customer groups, on the other hand, demographic market segmentation helps SMEs to tailor their products and services to the unique characteristics of different age groups, genders, income levels, and other demographic factors, ensuring that offerings align with the specific needs of diverse customer segments.
- ItemANALYSIS OF FACTORS AFFECTING THE EFFECTIVENESS OF DISTANCE LEARNING MODE IN THE PREPARATION OF TEACHERS IN COLLEGES OF EDUCATION, NIGERIA(Journal of Interdisciplinary Research (ISSN: 2408-1906), 2017-03-04) SABA, T.M; MAMMAN, J. S.; NWABUFO, B.NDistance learning education has been considered as a viable tool which not only helps in solving the problem of shortage of teachers but also the high attrition rates that is often associated with study leave. It was believed that distance education has the capacity to prepare qualified teachers just as the face-to-face education mode. However, there seem to be gaps between the objectives establishing distance education and their realization. The obvious indicators to this fact are the unqualified teachers who cannot express themselves in the classroom. The study explored the factors affecting the effectiveness of distance learning mode in the preparation of teachers in Colleges of Education, Nigeria. The researcher constructed 30 questionnaire items from the literatures relevant to the study. The questionnaire yielded a reliability coefficient of 0.83. A total of 151 questionnaires were administered on 38 and 113 lecturers and students of College of Education, Minna and Mokwa study centers. All the questionnaires were completed and retrieved. The study revealed that all the constructs constituted factors affecting the effectiveness of distance learning mode of education in the preparation of teachers in Colleges of Education in Nigeria. It was concluded that the nation will continue to be in dire need of adequate qualified teachers if the factors affecting the effectiveness of the programme are not eliminated. It was recommended among others that institutions establishing distance learning programmes should ensure that the needed facilities for the effective running of the programme are properly put in place. Facilities such as; technologies that will create interactive learning environment even at a distance.
- ItemCampaign for Clean and Healthy Living Behaviors on Anxiety Levels and Compliance with Clean and Healthy Living During the Covid-19 Pandemic(KOMUNIKASI, 2021) Mansur, Suraya; Saragih, Nurhayani; Aliagan, Isiaka ZubairThis research concerns the health communication campaign for Clean and Healthy Lifestyle (PHBS) during the Covid-19 pandemic among students of the graduate school of the University of Mercu Buana. This research found that the social learning theory proves effective in the campaign which leads to a change in society’s behaviour. The theory used in this research is Albert Bandura's social learning theory. This research used positivistic paradigm. The method used in this research is a survey explanatory method and quantitative approach. The population is students of the graduate school at the University of Mercu Buana Jakarta. The sampling is conducted using purposive sampling techniques to 100 respondents, with a sampling error of 5%. The technique of data analysis used in this research is simple regression analysis. The result shows that PHBS Campaign has no significant effect on Anxiety Level. PHBS Campaign has a significant effect on Compliance Level. Anxiety Level has no significant effect on Compliance Level. PHBS Campaign has no significant effect on Compliance Level through Anxiety Level.
- ItemEffects of aero-engine degradation on specific fuel consumption at varying ambient and turbine inlet temperatures.(FETiCON, 2023-08-04) I. O. OTAIKUThe paper presents the effects of aero-engine degradation on specific fuel consumption (SFC) at varying ambient temperature (ABT) and turbine inlet temperature (TIT). The ABT and TIT were varied using analytically developed equations. The SFC, ABT and TIT were modelled to determine the performance of the engine at each instance. A 4- stage compressor and a single stage turbine were investigated for 0 to 10% area reduction of the blades. Increase in degradation and margin to permanent failure were examined. The ranges of ABT and TIT considered were 295 to 325 K and 1083-1245 K respectively. SFC against ABT, TIT, mass flow rate and net power produced at each level of blade degradation were plotted. Results showed that for undegraded compressor blades, the changes in the ABT did not have significant effect on the compressor’s exit temperature. However, at 8% blade degradation, the effect was noticeable and became risky at 10% where the exit temperature seemed to be increasing beyond tolerable temperature of the material. It was also observed that SFC increased with increasing TIT. The results predict that margin to permanent failure of the engine would occur at 10% compressor’s blade degradation when the SFC would have risen to 0.5 kg/kWh, ABT (315 K), TIT (1100 K) and fuel flow rate at 0.4 kg/s. In conclusion, to prevent complete engine-out, the revolution per minute of the engine at these conditions should be reduced to 80% and landing procedures initiated. KEYWORDS: Specific fuel consumption (SFC), ambient temperature (ABT), turbine inlet temperature (TIT) and surface area degradation.
- ItemINFLUENCE OF PARENTAL LEVELS OF EDUCATION ON STUDENTS’ ACADEMIC ACHIEVEMENT IN BUSINESS STUDIES IN PUBLIC JUNIOR SECONDARY SCHOOLS IN ADAMAWA STATE, NIGERIA(Faculty of Education, Kwara State University, Malete, 2020-08-01) 1Muhammed Modibbo Buba and 2Dr. B. N. NwabufoThe primary objective of the study was to determine the influence of parental levels of education on business students’ academic achievement in public junior secondary schools in Adamawa State, Nigeria. The study had two specific purposes from where two research questions were raised and two null hypotheses were formulated and tested. The study adopted a mixed of descriptive survey and ex-post facto design. The population constitutes 69,487 students which were drawn from junior secondary schools in five educational zones across the 21 local government area of Adamawa State. Simple random sampling technique was used to determine the sample of 382 students for the study. Structured questionnaires of 15 items were adopted for the study and the data collected were analysed using means and standard deviation, while the hypotheses were tested using simple linear regression analysis and Z-test at 0.05 level of significance. The major findings of the research include the following: parental level of education has a positive significance influence on the student’s academic achievement in Business Studies and there is no significance difference between males and females student’s academic achievement in Business Studies among junior secondary schools students in Adamawa State, Nigeria. It was concluded that parental levels of education positively influenced their learning. It was indicated in the findings that the students showed, higher academic achievement whose father and mother were more educated as compared to those students whose father and mother were not educated or less educated, as well as the study indicate that there is no significant difference between males and females student’s academic achievement in Business Studies. The researchers recommended that the school administrators through school open-day/exhibition week, PTA meetings and other means should urge parents who have low level of education to complement their children education by hiring additional lesson teachers for them at home, and parents who have high education should strive to read through their child’s note books and monitor their educational development.