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- ItemInternet news: Displacing or complementing mainstream TV in Zaria and Kaduna?(Department of Mass Communication, Ebonyi State University, Abakaliki, Nigeria., 2017) Agnes Joe SHAIBUPopularity of Internetnews sources continues to raise concerns over its impact on traditional news sources across the globe, as it is a widely investigated topic in academic researches. Internet use is a global phenomenon, hence this study sought to find out how much of the assertions of Internet use displacing or complementing traditional media apply to Nigerians. The study investigated the extent to which uptake of Internet news had affected use of Television news and the extent of complementarity. The study was premised upon the uses and gratifications and media complementarity theories. 345 respondents purposively sampled were surveyed in Zaria and Kaduna, Nigeria. Findings showed that use ofInternet news complemented respondents’ uptake of mainstream Television news and that Internet news has affected their television news consumption to a minimal extent. The study concluded that Internet news usage was unlikely to displace Television news viewing among sampled respondents. The study recommended that traditional media who were online upload different contents from their offline version.
- ItemThe 2012 Nigeria Labour Congress (NLC)Anti-Subsidy Removal Strike Action and its Implication for Development Communication(IGI Global, 2018-01-01) Victor Olusegun Babatunde
- ItemA review of the role interpersonal communication in leadership influence: A Public Relations model(Lampstand Publishing, Lagos, 2019-01) Umeaku, Perpetua ChinonyeInterpersonal communication and leadership are inter-related concepts that occur among individuals, groups and organisations. In fact, interpersonal communication fosters positive relationships that help leaders make positive influence in their dealings with the led. The task for leaders in our world today is the ability to create an atmosphere that encourages collaboration, cooperation and co- creation. It is true that relationship building, mutual respect and understanding are achieved through communication; the absence of which often results in dissatisfaction, distrust, hostility and poor morale. It is against this backdrop that this paper examines the important role of Public Relations in leadership function, emphasising the need to employ the Frank Jefkin’s Transfer Process of Public Relations. In doing this, organisational leaders will succeed in creating an enabling environment for organisations to thrive through systematic and planned communication efforts. This therefore, will ensure valued communication in effort at influencing the various publics of the organisation.
- ItemInfluence of in-game advertisement on purchase intention of KWASU male undergraduates(2020) Umeaku, Perpetua Chinonye and Dada, Deborah OpeyemiThis study explores the influence of in-game advertising on the purchase intention of male undergraduates of Kwara State University, Malete. It specifically explores the influence of exposure to an in-game advertisement in stimulating product knowledge, attitude, and purchase intention of products in select soccer games: FIFA and Pro Evaluation Soccer (PES). The researchers surveyed 357 male undergraduates from Kwara State University, Malete, Nigeria. The findings indicated that exposure to in-game advertising plays a significant role in arousing awareness, providing useful product knowledge, and arousing interest that reflects the likelihood of purchase. It was recommended that game developers in Nigeria should tap into possibilities of digital technologies to create highly interactive and fun driven games, targeting different markets, in order to attract advertisers and their agencies. This portends a positive economic impact. Also, advertising agencies in Nigeria should explore game advertising. They can provide relevant product information in addition to providing both fun and learning experience in order to improve players’ moods towards the brand.
- ItemPerception of Fake News on social media among Residents of Offa Local Government in Kwara State Nigeria.(Department of Mass Communication, Glorious Vision University, Ogwa, Edo State, Nigeria, 2020) SHAIBU Agnes Joe; SHITTU Yinusa
- ItemCommunication and Language: A stylistic study Advertisement as imperative skills for mass communication students(Department of Mass Communication, University of Mkar, Benue State, Nigeria., 2020) Babatunde Kamaldin Abdulsalam; Shaibu Agnes JoeCommunication and language are intricately intertwined and, thus, represent the two face of a coin. Language is a symbolic system that is being used to communicate shared meaning between a sender and a receiver of a message in a context. Communication cannot exist without language, even though language purpose is communication, not on its own; this makes language proficiency a prerequisite for communication competence. Therefore, language is not a mere tool of communication but an influential device to communicate and persuade the receiving audience. Persuasion occurs only when language is well apprehended and some of its axes are played on. In this article, we argue for the importance of language proficiency for mass communication students whose jobs rely wholly on writing using language to get their work done effectively. Coming from communicative competence background, we exhibit the imperativeness of language to communication through method of stylistic analysis of some selected newspaper advertisements using rhetoric and linguistic devices to demonstrate language influence on communication; also the language devices used are identified. Finally, we discussed some competence areas that formed our proposed theoretical framework as variables to investigate communicative competence in journalism and mass communication.
- ItemInvestigating the relationships between news media trust and participatory governance among Nigerian youths(2021-06) Umeaku, Perpetua Chinonye1; Babatunde, Kamaldin Abdulsalam2As Africa’s most populous country and one of the most influential countries on the continent, Nigeria unarguably has continued to struggle to make some progress in strengthening its democracy since it returned two decades ago. The media as the fourth estate has important functions to play in strengthening democracy and sustaining good political systems by galvanizing people’s interest through civic education and participation in governance. However, the media’s role in African society as societal watchdog and development partners seem to be problematic because of issues of commercialization, competition, and political economy of the media. As the media tries to perform its role amidst these hindrances, what becomes rife is journalist downplaying journalistic ethos and principles that can affect public confidence in the media. Drawing on media credibility research and amidst the argument that confidence in the media is a moderating factor in people’s media use and political behaviour, we surveyed 160 Nigerian youths to investigate the relationship between news media trust and participatory governance. Running a Pearson correlation analysis, we found a negative relationship between the two constructs despite youths’ high exposure to the media. However, television still enjoys the highest level of trust among the types of media. The results highlight the need for media organisations to repackage and keep up with their guards against influences that may erode their integrity.
- ItemPerceived influence of Clean Kwara Campaign against open defecation on community hygiene in Asa Local Government of Kwara State(Faculty of Information and Communication Technology, Kwara State University, Malete, Nigeria, 2022) Shaibu Agnes Joe; Abdulazeez MusaOpen defecation (OD) remains a critical environmental and health challenge globally, affecting billions of people worldwide. Kwara State has the highest prevalence in the practice of OD and in order to reverse this trend, Clean Kwara Campaign was flagged off by the Kwara State Government. One of the stakeholders in the campaign is the media, and radio campaigns are imperative in communicating environmental issues. In an attempt to fill a research gap in determining the effectiveness of radio messages against OD, the study examined the perceived influence of Clean Kwara campaign aired on Royal FM on community hygiene among residents of Asa Local Government in Kwara State. The study was anchored on the Situational Awareness (SA) theory, which emphasises the awareness of elements in the environment, an understanding of the current situation and a prognosis of the future status of the situation. Survey method was adopted while 399 respondents were chosen from the population of the study as sample, using the multistage sampling procedure. Findings revealed a high level of exposure to Royal FM messages on open defecation and that the Clean Kwara messages were effective in sensitising people in Asa Local Government against the practice of open defecation. Also, the study reported a positive influence of OD messages on their stoppage of the practice of open defecation. The study recommended that Royal FM should design environmental information towards public enlightenment in the local dialects.
- ItemAttitude and Responses to Media Political Sensitisation Campaigns among Ibadan Electorate ahead of the 2023 General Elections in Nigeria(2022) Umeaku, Perpetua C.; Akanmu, Adebola L.As the 2023 general elections drew nearer, the mass media were engaged in political sensitisation campaigns to educate the people on the voting process, and the need to get their permanent voter’s cards and participate in voting during elections. Against this backdrop, the study examined the exposure and responses of the electorate to these campaigns. The survey research design was adopted and a questionnaire was administered to electorate drawn from four Local Government Areas in Ibadan using a multi-level sampling technique. Descriptive analysis was based on the responses of 314 out of 402 respondents exposed to political sensitisation campaigns ahead of the 2023 general elections. The study revealed that the electorate in Ibadan was aware of the different campaigns during the 2023 general elections to a great extent. Also, it was found that the voters responded moderately to political sensitisation campaigns as they perceived the campaigns had a moderate influence on their political behaviour. It was also found that the majority of the electorate in Ibadan had a somewhat positive attitude towards these campaigns ahead of the 2023 general elections. It was recommended that INEC and relevant political stakeholders intensify political education and awareness among the electorate.
- ItemDigital Media Literacy and the Utilization of Social Media among PostGraduate Students in Kwara State, Nigeria(2024-04-01) Bello, Semiu, Balogun Gloria & Shaibu Agnes JoeDigital media literacy skill and competency is now a basic requirement in our relationship with the media. The media have saturated our lives and have thus shaped our realities including the way we live and the way we want to be defined. The social media seems to have now taken over the space and heat deep into all spheres of human endeavors. This study, therefore, assessed digital media literacy in the utilization of social media among postgraduate students in selected universities in Kwara State. The study sought to determine digital media literacy’s influence on the choice of social media platforms and contents. Anchored on the Uses and Gratification Theory of the media, the study employed the survey, which is rooted in the quantitative research paradigm as a methodology. Given that the study population focused on postgraduate students of University of Ilorin, Kwara State University and Al-Hikmah University, it used simple random sampling technique to draw 372 respondents for instrument administration, out of which 354 were correctly filled and analyzed. Research questions and hypothesis were analyzed and tested within the purview of correlation as well as descriptive statistical analysis to determine the findings. The study found that postgraduate students of universities in Kwara State were social media literate and they utilized this knowledge in their use of social media.