Ethical Considerations in Product Advertising in Nigeria
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Date
2013-09
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Abstract
This paper seeks to examine the trends of deception in advertising practice in Nigeria and their corresponding effects on the consumer. The paper relies on documentary research method to analyse selected product advertisements and review certain literature or documents that contain information about the phenomenon being investigated. The paper found out that some advertisers have failed to exercise caution while advertising their products in order to ensure that consumers are not misled. Therefore, the paper concludes that the active selectors’ use of the mass media by the audience to achieve their goals will result in being dependent on the media and thereby exposed to deceptive advertising contents. Against this backdrop, the paper recommends that the Advertising Practitioners Council of Nigeria (APCON) should live up to its responsibility of monitoring and controlling the practice of advertising in Nigeria. It also recommends that the mass media should ensure that all advertising messages conform to the rules guiding advertisements before placing them on the appropriate media.