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- ItemCowering the Voiceless Majority: Nigeria's Media Framing and Stakeholder's Representation on the Ilorin Hijab Crises.(The Consortium of Universities in Kwara State., 2024-11-09) Daranijo Habeeb Opeyemi; Aliagan Isiaka ZubairThis research delves into the analysis of media portrayal surrounding the 2022 Ilorin hijab crisis in Nigeria, with a specific focus on how stakeholders are represented and narratives are constructed across different media platforms. Utilizing a qualitative content analysis of news pieces sourced from Google news, complemented by quantitative data visualization, the study uncovers notable discrepancies in coverage between various media entities biased framing of invovled parties. Result suggest that conventional media channels offered more extensive reporting, with a predominat showcasing of Muslim viewpoints. Nonetheless, Christian perspective prevailed in term of vocal representation. The investigation exposes a tendency towards negative depiction of Muslim stakeholders and a more sympathetic portrayal of christian participants. This study underscores the influential role of the media in shaping in public perceptions of religious conflicts and stresses the importance of balanced and inclusive reporting to alleviate tensions and foster comprehension within Nigeria's intricate religious millieu.
- ItemA Study of Online and Offline Newspaper Readership in Gbagede, Ifelodun Local Government, Kwara State – Nigeria(Borno State University, Nigeria, 2024-12-31) Salami, B.ANew technology has influenced newspaper readership in the society. This study determines the preferences in the both print and online newspapers in Gbagede town. A qualitative research approach with Focus Group Discussion (FGD) method was adopted to gather and analyse data from the selected respondents. Focus Group Discussion was used in the research work. The findings reveal that 94.4% of respondents agreed that print media is now less relevant because of free access to online publications. Similarly, all the respondents confirmed that newspapers are no longer in circulation especially in the area under study. Meanwhile, 89% of the respondents also confirmed that internet service is not a barrier to online publication. A thematic analysis was used for the FGD in the both per centage and pie chart formats. Uses and Gratification Theory was adopted in the. The study revealed that the dwellers rely on online newspapers.
- ItemMarketing communication strategy for creative talents service providers a case study of an online marketplace in Indonesia(International Journal of Communication and Society, 2022) Aliagan, Isiaka Zubair; Dwityas, Nindyta Aisyah; Briandana, Rizki; Marta Rustono FaradyThis study aims to analyze the marketing communication strategy one of the creative talents service provider marketplace in Indonesia, namely Sociabuzz. The development of the marketplace business is not only limited to product sales, but has also begun to expand into the service sector. The marketplace is also open to creative industries to get customers or markets. The concept used in this research is Marketing Communication Strategy and Online Marketplace as one of the Sharing Economy Business Platforms. The research method used is a case study by conducting structured interviews with Strategic Planner, and Campaign and Marketing Executive of the organization. The results determining show the principles of sharing economy, especially those related to the principles of partnership, empowerment, and collaborative efforts, not only underlie Sociabuzz's business processes and strategies, but also form the basis of their marketing communication strategies, which are contained eight important stages: situation analysis, identification of advantages, formulation of big ideas for campaigns, targeting, communication objectives, budgeting, campaign implementation, and campaign evaluation.
- ItemNigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework(Komunikator, 2023) Aliagan, Isiaka Zubair; Ahmad, Murtada Busair; Daranijo, Habeeb Opeyemi; Na'Allah Habibat BolajokoThis study generated and content-analyzed Facebook and Instagram postings on agricultural messages by Nigerian farmers in three years (2019-2021) within specific contexts and in comparison with postings similar to ones initiated by private individuals and government agencies as well as those posted at continental level on the two social media channels. While the data are graphically displayed, a paired-sample T-test was conducted to establish statistically significant differences in the agricultural messages posted on the two social media by Nigerian farmers and farmers from other countries in Africa. All four null hypotheses tested were rejected as statistically significant differences were established between the paired population means. It was also found that Nigerian farmers are accustomed to the use of social media in promoting agricultural-related messages, indicating their exposure to the diffusion of agricultural innovation in line with the trends in advanced nations. It was concluded that social media remains a viable tool for promoting agriculture, particularly during food insecurity and global economic crisis. It was recommended that the Nigerian government should provide an enabling environment for agricultural promotion in the digital age.
- ItemAssessment of awareness of HIV/AIDS prevalence among residents and health workers in Oke-Ogun area of Oyo State, Nigeria(Journal of Communication and Media Research, 2022) Aliagan, Isiaka Zubair; Ogunsola, Surajudeen Dayo; Babatunde, Kamaldin AbdulsalamAwareness of health problems within certain community is one of the factors that could help in the management of such health issues. Apart from assisting in identifying risk factors, it is also a sure way of ensuring that management plans are effortlessly embraced by members of the community. To this end, this study, titled: assessment of awareness of HIV/AIDS prevalence among the residents and health workers in Oke-Ogun area of Oyo state examines the level of information possessed by residents of the study area on HIV/AIDS alongside its prevalence. This awareness is no doubt important in the management process of the virus considered to be relatively high in Oke-Ogun compared to other zones in Oyo state. The study is a combination of qualitative and quantitative design. In-depth interview and survey were adopted methods to answer four research questions set. Findings show that people of the study area are aware of the prevalence of the virus in Oke-Ogun, they exhibited adequate knowledge of HIV/AIDS, and adjudged health messages from health workers as credible, which aids high reliance from members of the area.