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- ItemCowering the Voiceless Majority: Nigeria's Media Framing and Stakeholder's Representation on the Ilorin Hijab Crises.(KU8, 2024-11-02) Daranijo Habeeb Opeyemi; Aliagan Isiaka ZubairThis research delves into the analysis of media portrayal surrounding the 2022 Ilorin hijab crisis in Nigeria, with a specific focus on how stakeholders are represented and narratives are constructed across different media platforms. Utilizing a qualitative content analysis of news pieces sourced from Google News, complemented by quantitative data visualization, the study uncovers notable discrepancies in coverage between various media entities and the biased framing of invovled parties. The results suggest that conventional media channels offered more extensive reporting, with a predominant showcasing of Muslim viewpoints. Nonetheless, Christian perspective prevailed in terms of vocal representation. The investigation exposes a tendency towards negative depiction of Muslim stakeholders and a more sympathetic portrayal of Christian participants. This study underscores the influential role of the media in shaping public perceptions of religious conflicts and stresses the importance of balanced and inclusive reporting to alleviate tensions and foster comprehension within Nigeria's intricate religious millieu.
- ItemAssessment of Factors that Affect Consumers' Behavior Towards Exposure and Acceptable of 2024 Netflix Epic Movies(Arabian Journal of Business and Management Review (Kuwait Chapter), 2025-03) Subair Bashirat DamilolaOver the Top /Online Streaming Service has unveiled the magnificence of technology and evolution of entertainment, it has defined a new means of viewing movies which popularly used to be demanded via visit to cinemas and video cassettes. Netflix sprung as a famous kind of online streaming service and has lately captivated numerous consumers, however, Epic movies are an attraction in the entertainment industry and have been retained continuously in Netflix platform. This study undertook a survey approach to examine Netflix subscribers’ rationale for exposure and acceptance of Netflix movies, using an online data gathering method, Netflix consumers in North Central and South West were discern via examining their testimony on online handles of Netflix, a purposive sampling technique was used to determine the respondents of this study. This study deduced from Netflix consumer that storyline is a factor that fosters their interest towards Epic movies, hence, this depicts the motivation towards accumulating movies that whet appetite by Netflix. This study suggests that Netflix ought to further supply profound information about tribe relevance, historic lens, subject of it movies to refine it delivery style, amass it consumer trust and patronage
- ItemAssessment of Factors that Affect Consumers' Behavior Towards Exposure and Acceptable of 2024 Netflix Epic Movies(Arabian Journal of Business and Management Review (Kuwait Chapter), 2025) Subair Bashirat DamilolaOver the Top /Online Streaming Service has unveiled the magnificence of technology and evolution of entertainment, it has defined a new means of viewing movies which popularly used to be demanded via visit to cinemas and video cassettes. Netflix sprung as a famous kind of online streaming service and has lately captivated numerous consumers, however, Epic movies are an attraction in the entertainment industry and have been retained continuously in Netflix platform. This study undertook a survey approach to examine Netflix subscribers’ rationale for exposure and acceptance of Netflix movies, using an online data gathering method, Netflix consumers in North Central and South West were discern via examining their testimony on online handles of Netflix, a purposive sampling technique was used to determine the respondents of this study. This study deduced from Netflix consumer that storyline is a factor that fosters their interest towards Epic movies, hence, this depicts the motivation towards accumulating movies that whet appetite by Netflix. This study suggests that Netflix ought to further supply profound information about tribe relevance, historic lens, subject of it movies to refine it delivery style, amass it consumer trust and patronage
- ItemMedia Advocacy for Rebranding Nigeria Through Voluntary Youth Organisations: A Study of The Scout Association of Nigeria.(Faculty of Communication and Media Studies, Federal University, Oye-Ekiti, 2024) Salami, B.A.Rebranding is not new in the Nigeria media space. Several attempts have been made before now in rebranding Nigeria but to no expected result. It has been given different names by different administrations but aiming the same result. The rebranding project is also aims to transform the image of Nigeria before the international communities. The study explained the prevailing societal vices such as: financial fraud, ritual killings amongst others. The efforts of the past governments in rebranding Nigeria were examined in the study. The work also researched on how Youth Organisations such as the Scout Association can complement the media advocacy in the rebranding project in Nigeria. Persuasion theory was adopted in the study. The study suggested that rebranding Nigeria may be successful if the use the Scout Association of Nigeria is encouraged and saddled with such responsibility. The study concludes that voluntary Youth Organisations are to be more encouraged and funded to lead the rebranding project. However, family units and guardians are also recommended in the rebranding exercise because “Charity begins at home”. The media houses are also suggested to sensitise through station programmes and campaign messages. The National Orientation Agency is also recommended to concentrate more on social orientation than promoting political activities.
- ItemCowering the Voiceless Majority: Nigeria's Media Framing and Stakeholder's Representation on the Ilorin Hijab Crises.(The Consortium of Universities in Kwara State., 2024-11-09) Daranijo Habeeb Opeyemi; Aliagan Isiaka ZubairThis research delves into the analysis of media portrayal surrounding the 2022 Ilorin hijab crisis in Nigeria, with a specific focus on how stakeholders are represented and narratives are constructed across different media platforms. Utilizing a qualitative content analysis of news pieces sourced from Google news, complemented by quantitative data visualization, the study uncovers notable discrepancies in coverage between various media entities biased framing of invovled parties. Result suggest that conventional media channels offered more extensive reporting, with a predominat showcasing of Muslim viewpoints. Nonetheless, Christian perspective prevailed in term of vocal representation. The investigation exposes a tendency towards negative depiction of Muslim stakeholders and a more sympathetic portrayal of christian participants. This study underscores the influential role of the media in shaping in public perceptions of religious conflicts and stresses the importance of balanced and inclusive reporting to alleviate tensions and foster comprehension within Nigeria's intricate religious millieu.