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- ItemAwareness of Open Defecation Practice and Enclosed Toilet Use among Malete Residents in Kwara State(Media and Communication Currents, 2026-06-30) Bello, S; Shaibu, Agnes Joe; Babatunde, Victor OlusegunThis study examined the level of awareness among residents of Malete community in Kwara State regarding open defecation practices. Open defecation, which the World Health Organisation and many nations including Nigeria have pledged to eliminate by 2030, remains a pressing global health and developmental challenge. The research examined the relationship between residents’ awareness of open defecation and their adoption of enclosed toilet systems. A survey of 230 respondents was conducted. The study found strong awareness and favourable disposition toward the use of an enclosed toilet systems in ending open defecation among the residents. Chi-square analysis yielded a value of 21.400 with 4 degrees of freedom and a p-value of 0.000, providing sufficient evidence that awareness significantly influences the use of enclosed toilet systems among Malete residents. The findings suggest that increased awareness, public enlightenment, and health education can substantially reduce open defecation practices in Nigeria and other developing countries. The study recommended that government and NGOs introduce subsidised toilet construction programmes to help households build enclosed systems.
- ItemSecurity Implications of the Social Media: A Study of Users’ Awareness and Precautionary Measures(Department of Mass Communication, Nassarawa State University, Keffi, Nigeria., 2019) Umeaku Perpetua Chinonye; Shaibu Agnes JoeThese days, social media is becoming a part of Nigerian youths’ life due to increased access and use of the internet. To the users, it holds out a possibility of on-demand access to content anytime, anywhere, on any digital device. In spite of the inherent communicative advantages of social media, it is also associated with security risks. While literature abounds on the nature of risks users are exposed to, not much research has been done on their level of awareness of these dangers. This study sought to examine whether social media users are adequately aware of the security implications of risky social media use and are taking precautionary measures to guard themselves. A Survey was conducted among undergraduates of Kwara State University, Malete.Questionnaire was used as the research instrument to elicit information from 400 respondents drawn using the Stratified Random and convenience Sampling techniques. Results show that many of the users significantly demonstrated awareness of the implications of social media usage and protective attitudes, even as a fraction of sampled respondents’ activities portends risky behaviour, in terms of acceptance of friend request from strangers and online dating. The study recommends that undergraduate students be encouraged towards the positive use of social media
- ItemTheory of Planned Behaviour (TPB) constructs and moral attitude as predictors of intentions to adopt COVID 19 safety protocols among undergraduates of Kwara State University, Malete, Nigeria.(International Journal of Su-Saharan African Research, 2026) Umeaku, Perpetua Chinonye; Shaibu, Agnes JoeBackground: The COVID-19 pandemic posed unprecedented public health challenges worldwide, prompting governments and health authorities to promote preventive measures such as mask wearing, hand hygiene, physical distancing, and vaccination. Despite widespread public health campaigns, compliance with these preventive protocols remained inconsistent, particularly among young adults in developing countries such as Nigeria. This has raised concerns about the behavioural factors influencing individuals' intentions to adopt COVID-19 safety measures. Although the Theory of Planned Behaviour (TPB) has been widely used to explain health-related behaviours, limited empirical evidence exists on the predictive role of its constructs, alongside moral attitude, in shaping COVID-19 preventive behavioural intentions among Nigerian university students. Objective: This study examined the extent to which the constructs of the Theory of Planned Behaviour and moral attitude predict intentions to adopt COVID-19 safety protocols among undergraduates of Kwara State University, Malete, Nigeria. Method: The study adopted a descriptive survey design. Data were collected through a structured questionnaire administered to 400 undergraduate students selected from a population of approximately 16,000. Inferential statistical techniques were employed to test the predictive effects of health attitude, subjective norms, perceived behavioural control, and moral attitude on intentions to adopt COVID-19 preventive measures. Results: The findings revealed that moral attitude was a stronger predictor of behavioural intention than health attitude, subjective norms, and perceived behavioural control. The results suggest that individuals' internalised sense of moral responsibility exerts a greater influence on their intentions to adopt COVID-19 preventive measures than the traditional constructs of the Theory of Planned Behaviour. Conclusion: The study concludes that the traditional constructs of the Theory of Planned Behaviour were not significant predictors of intentions to adopt COVID-19 safety protocols in the study context. Instead, moral attitude emerged as the most significant determinant of behavioural intention, highlighting the importance of moral considerations in promoting preventive health behaviours. Unique Contribution: The study extends the Theory of Planned Behaviour by demonstrating the explanatory value of moral attitude in predicting preventive health intentions within a public health emergency. It also contributes to health communication scholarship by providing empirical evidence that moral framing offers additional explanatory power beyond the traditional TPB constructs in influencing health-related behavioural intentions among university students. Key Recommendation: The study recommends that future public health communication campaigns on infectious disease prevention incorporate moral framing by presenting compliance with preventive measures as a civic and moral responsibility. Such messages should be culturally and religiously sensitive to enhance their relevance, acceptance, and persuasive effectiveness among target audiences. Keywords: Theory of Planned Behaviour, moral attitude, COVID-19, preventive behaviour, behavioural intention, health communication
- ItemExamining The Relationship Between Whatsapp Advertisement Exposure And Purchase Intentions Among Undergraduate Students In Ilorin, Nigeria(2025-06-02) Kamal Idowu DAUDAWith the increasing penetration of smartphones and social media platforms among students, WhatsApp has emerged as a significant channel for digital marketing and consumer engagement. This research investigated how exposure to advertisements on WhatsApp influences students’ purchasing decisions, brand perceptions, and consumption patterns. Using a quantitative research design, data were collected from 400 undergraduate students across four universities in Ilorin through structured questionnaires. Descriptive statistics, including mean scores and standard deviation, were employed to analyse the data. Key findings revealed that 87.5% of respondents were exposed to WhatsApp advertisements daily, with 78.3% reporting that these advertisements influenced their buying decisions. The study found high levels of trust in peer-shared advertisements (Mean= 3.82, SD= 0.94) and business page promotions (Mean= 3.67, SD= 1.02). Students reported that product quality information (Mean= 4.12, SD= 0.78), price discounts (Mean= 4.08, SD= 0.82), and visual appeal (Mean= 3.94, SD= 0.89) were the most influential factors in their purchasing decisions. However, concerns about product authenticity (Mean= 3.45, SD= 1.08) and payment security (Mean= 3.38, SD= 1.12) were identified as barriers to purchase completion. The study concluded that WhatsApp advertisements significantly influence students’ buying behaviour, particularly for fashion items, gadgets, and food products. Recommendations include enhanced consumer protection measures, improved digital literacy programmes, and ethical advertising practices to ensure sustainable and responsible digital commerce among students.
- ItemFacebook usage as a political mobilization tool among youth in Saki(2025) Kamal Idowu Dauda; Habeeb Opeyemi DaranijoFacebook and other social media platforms have become effective political mobilisation tools, especially among younger people worldwide, including in Nigeria. In order to better understand the elements influencing youth political involvement and mobilisation in Saki, Oyo State, this study looks at how young people use Facebook. It also looks at possible effects on the political climate in Nigeria. We investigate the reasons, actions, and viewpoints of Saki youth in Nigeria with reference to their political usage of Facebook using an online survey. The results offer insightful information on the changing influence of social media on political discourse and youth mobilisation initiatives in Nigeria, advancing our knowledge of this phenomena in the context of youth participation in the country's sociopolitical environment.