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- ItemAPPRAISING THE CONTRIBUTIONS OF CAMPUS BROADCASTING TO COMMUNITY DEVELOPMENT IN NIGERIA(2019) BABATUNDE, Victor Olusegun; FOLORUNSHO, Olutobi Michael; OLAYINKA, Saheed OlaitanThere is hardly any society, community or state that can function properly today without the mass media because they keep us informed with what is going on across the globe. As a matter of fact, the mass media have played important role in various areas of societal development which include economy, politics, health, human empowerment among others. Campus broadcast stations are currently springing up across tertiary institutions in Nigeria; especially those offering mass communication and related courses. This was borne out of the necessity to equip students with the requisite practical experience and to fulfill one among many requirements of various regulators of our higher education. This research paper therefore, attempts to appraise the exact role and contributions of campus broadcasting to community development by cross-examining the activities of three selected campus-based stations; Unilag F.M, Diamond F.M (U.I) and Unilorin F.M. The research is anchored on the development media and democratic-participant theory as it employed survey method with the use of questionnaire. Thirty (30) respondents were accidentally selected in each of the campuses. The data collected were analyzed using descriptive statistics. Findings showed that the campus-based stations are not giving much attention to their host communities, especially on developmental programmes that can improve their standard of living. However, strategies to abate the various challenges confronting campus broadcasting were discussed. It was recommended among others that management and authorities in charge of these stations should provide an enabling environment for them to operate without necessarily interfering in their activities, operations and smooth running.
- ItemTrends and Effects of Hate Speech and Fake News on National Integration in Nigeria(2023-06) Victor Olusegun BabatundeThis study was predicated on the need to analyse the influence of radio coverage This paper examines the menace of hate speech and fake news and their effects on national integration in Nigeria. The paper solely relies on secondary data through the review of relevant literature to examine the common trends of hate speech and fake news with their corresponding effects in the society. Among other effects, the paper indicates that hate speech and fake news constitute serious effects on national integration in Nigeria because they heighten ethnic and religious tensions, undermine trust and unity, polarize society, and pose risks to peace and security. Therefore, the paper recommends that government should introduce a legal framework to guide the use of the media and spell out appropriate sanctions for offenders to stem the rising tide of the hate speech and fake news phenomena. Also, there is need for a robust literacy on the use of media for both information producers and consumers in Nigeria thereby ensuring proper use geared towards national integration.
- ItemAudience Perception of Roll Back Malaria Campaign in Kaduna Metropolis(2015) Victor Olusegun Babatunde; Suleiman SalauNigeria accounts for one quarter of all the malaria cases in Africa. Though preventable, malaria remains one of the major public health problems in Nigeria. This study was undertaken to find out audience perception of the Roll Back Malaria campaign in Kaduna Metropolis and its implications for malaria elimination among pregnant women and children. This is by determining the variations in levels of source confidence among the vulnerable group and finding out how the campaign has been useful in their attitude towards malaria prevention. One hundred and eighty copies of the questionnaire were administered to the vulnerable group (pregnant women and nursing mothers), purposively drawn from eight primary health centres within Kaduna metropolis selected based on their high client flow for maternity cases. The study discovers that the campaign has changed the views and perceptions of a clear majority of the people (97%) about the use of mosquito nets and other beliefs regarding malaria. In this regard, the study recommends that the government should, as a matter of routine, monitor the use of mosquito nets through community health educators, ward focal persons, and take adequate steps to improve on the campaign in areas where low success is recorded
- ItemEthical Considerations in Product Advertising in Nigeria(2013-09) Victor BabatundeThis paper seeks to examine the trends of deception in advertising practice in Nigeria and their corresponding effects on the consumer. The paper relies on documentary research method to analyse selected product advertisements and review certain literature or documents that contain information about the phenomenon being investigated. The paper found out that some advertisers have failed to exercise caution while advertising their products in order to ensure that consumers are not misled. Therefore, the paper concludes that the active selectors’ use of the mass media by the audience to achieve their goals will result in being dependent on the media and thereby exposed to deceptive advertising contents. Against this backdrop, the paper recommends that the Advertising Practitioners Council of Nigeria (APCON) should live up to its responsibility of monitoring and controlling the practice of advertising in Nigeria. It also recommends that the mass media should ensure that all advertising messages conform to the rules guiding advertisements before placing them on the appropriate media.
- ItemAssessing newspapers’ coverage of hate speeches & ethnic coloration in Nigeria’s 2019 general election: A study of Punch, Daily Trust& Sun newspapers(2022-04) VICTOR OLUSEGUN BABATUNDE; OLUTOBI MICHAEL FOLORUNSHO; USMAN NASIRUDEEN ADEGBOYEThis study was carried out to determine how hate speeches and ethnic coloration were covered and reported in Punch, Daily Trust & Sun Newspapers. The newspapers were purposively selected because they have wide readership and circulates across the Northern and Southern regions of Nigeria. The media has become a veritable arbiter in the process of knowledge formation through its surveillance function of combing the environment. Thus, audience dependence on the media for information needs warranted the need to bring issues of public concern to their notice. The research adopted the Agenda-Setting and Framing theories as justification, while content analysis research method was employed to generate quantitative data for the study. Results showed that542 reports on hate speeches and ethnic coloration were obtained from the 231 editions of the three selected newspapers. Majority (74.9%) of the reports appeared mainly inside the pages of the newspapers, and minimal prominence were given to hate speeches and ethnic coloration by these newspapers. Based on the findings, it was recommended that Nigerian newspapers should give prominence to important and controversial national issues, by publishing the stories on their front and back pages, so that proper attention can be given to the situation and encourage the support to remedy it.