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    Attitude and Responses to Media Political Sensitisation Campaigns among Ibadan Electorate ahead of the 2023 General Elections in Nigeria
    (2022) Umeaku, Perpetua C.; Akanmu, Adebola L.
    As the 2023 general elections drew nearer, the mass media were engaged in political sensitisation campaigns to educate the people on the voting process, and the need to get their permanent voter’s cards and participate in voting during elections. Against this backdrop, the study examined the exposure and responses of the electorate to these campaigns. The survey research design was adopted and a questionnaire was administered to electorate drawn from four Local Government Areas in Ibadan using a multi-level sampling technique. Descriptive analysis was based on the responses of 314 out of 402 respondents exposed to political sensitisation campaigns ahead of the 2023 general elections. The study revealed that the electorate in Ibadan was aware of the different campaigns during the 2023 general elections to a great extent. Also, it was found that the voters responded moderately to political sensitisation campaigns as they perceived the campaigns had a moderate influence on their political behaviour. It was also found that the majority of the electorate in Ibadan had a somewhat positive attitude towards these campaigns ahead of the 2023 general elections. It was recommended that INEC and relevant political stakeholders intensify political education and awareness among the electorate.
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    Digital Media Literacy and the Utilization of Social Media among PostGraduate Students in Kwara State, Nigeria
    (2024-04-01) Bello, Semiu, Balogun Gloria & Shaibu Agnes Joe
    Digital media literacy skill and competency is now a basic requirement in our relationship with the media. The media have saturated our lives and have thus shaped our realities including the way we live and the way we want to be defined. The social media seems to have now taken over the space and heat deep into all spheres of human endeavors. This study, therefore, assessed digital media literacy in the utilization of social media among postgraduate students in selected universities in Kwara State. The study sought to determine digital media literacy’s influence on the choice of social media platforms and contents. Anchored on the Uses and Gratification Theory of the media, the study employed the survey, which is rooted in the quantitative research paradigm as a methodology. Given that the study population focused on postgraduate students of University of Ilorin, Kwara State University and Al-Hikmah University, it used simple random sampling technique to draw 372 respondents for instrument administration, out of which 354 were correctly filled and analyzed. Research questions and hypothesis were analyzed and tested within the purview of correlation as well as descriptive statistical analysis to determine the findings. The study found that postgraduate students of universities in Kwara State were social media literate and they utilized this knowledge in their use of social media.
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    Perceived influence of Clean Kwara Campaign against open defecation on community hygiene in Asa Local Government of Kwara State
    (Faculty of Information and Communication Technology, Kwara State University, Malete, Nigeria, 2022) Shaibu Agnes Joe; Abdulazeez Musa
    Open defecation (OD) remains a critical environmental and health challenge globally, affecting billions of people worldwide. Kwara State has the highest prevalence in the practice of OD and in order to reverse this trend, Clean Kwara Campaign was flagged off by the Kwara State Government. One of the stakeholders in the campaign is the media, and radio campaigns are imperative in communicating environmental issues. In an attempt to fill a research gap in determining the effectiveness of radio messages against OD, the study examined the perceived influence of Clean Kwara campaign aired on Royal FM on community hygiene among residents of Asa Local Government in Kwara State. The study was anchored on the Situational Awareness (SA) theory, which emphasises the awareness of elements in the environment, an understanding of the current situation and a prognosis of the future status of the situation. Survey method was adopted while 399 respondents were chosen from the population of the study as sample, using the multistage sampling procedure. Findings revealed a high level of exposure to Royal FM messages on open defecation and that the Clean Kwara messages were effective in sensitising people in Asa Local Government against the practice of open defecation. Also, the study reported a positive influence of OD messages on their stoppage of the practice of open defecation. The study recommended that Royal FM should design environmental information towards public enlightenment in the local dialects.
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    Communication and Language: A stylistic study Advertisement as imperative skills for mass communication students
    (Department of Mass Communication, University of Mkar, Benue State, Nigeria., 2020) Babatunde Kamaldin Abdulsalam; Shaibu Agnes Joe
    Communication and language are intricately intertwined and, thus, represent the two face of a coin. Language is a symbolic system that is being used to communicate shared meaning between a sender and a receiver of a message in a context. Communication cannot exist without language, even though language purpose is communication, not on its own; this makes language proficiency a prerequisite for communication competence. Therefore, language is not a mere tool of communication but an influential device to communicate and persuade the receiving audience. Persuasion occurs only when language is well apprehended and some of its axes are played on. In this article, we argue for the importance of language proficiency for mass communication students whose jobs rely wholly on writing using language to get their work done effectively. Coming from communicative competence background, we exhibit the imperativeness of language to communication through method of stylistic analysis of some selected newspaper advertisements using rhetoric and linguistic devices to demonstrate language influence on communication; also the language devices used are identified. Finally, we discussed some competence areas that formed our proposed theoretical framework as variables to investigate communicative competence in journalism and mass communication.
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    Investigating the relationships between news media trust and participatory governance among Nigerian youths
    (2021-06) Umeaku, Perpetua Chinonye1; Babatunde, Kamaldin Abdulsalam2
    As Africa’s most populous country and one of the most influential countries on the continent, Nigeria unarguably has continued to struggle to make some progress in strengthening its democracy since it returned two decades ago. The media as the fourth estate has important functions to play in strengthening democracy and sustaining good political systems by galvanizing people’s interest through civic education and participation in governance. However, the media’s role in African society as societal watchdog and development partners seem to be problematic because of issues of commercialization, competition, and political economy of the media. As the media tries to perform its role amidst these hindrances, what becomes rife is journalist downplaying journalistic ethos and principles that can affect public confidence in the media. Drawing on media credibility research and amidst the argument that confidence in the media is a moderating factor in people’s media use and political behaviour, we surveyed 160 Nigerian youths to investigate the relationship between news media trust and participatory governance. Running a Pearson correlation analysis, we found a negative relationship between the two constructs despite youths’ high exposure to the media. However, television still enjoys the highest level of trust among the types of media. The results highlight the need for media organisations to repackage and keep up with their guards against influences that may erode their integrity.