Scholarly Publication

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    Gender Differences in Social Media’s Influence on Peer Pressure, Celebrity Worship, and Substance Use Patterns among Students of Tertiary Institutions in Nigeria
    (International Journal of Sub-Saharan African Research (IJSSAR), 2026-03) Habibat Bolajoko Na'Allah
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    Media Literacy and Digital Awareness as Tools for Combating Disinformation among Undergraduates of Kwara State University and University of Ilorin, Nigeria
    (International Journal of Sub-Saharan African Research (IJSSAR), 2026-03) Habibat Bolajoko Na'Allah; Farouq Olakunle Malik
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    Cowering the Voiceless Majority: Nigeria's Media Framing and Stakeholder's Representation on the Ilorin Hijab Crises.
    (KU8, 2024-11-02) Daranijo Habeeb Opeyemi; Aliagan Isiaka Zubair
    This research delves into the analysis of media portrayal surrounding the 2022 Ilorin hijab crisis in Nigeria, with a specific focus on how stakeholders are represented and narratives are constructed across different media platforms. Utilizing a qualitative content analysis of news pieces sourced from Google News, complemented by quantitative data visualization, the study uncovers notable discrepancies in coverage between various media entities and the biased framing of invovled parties. The results suggest that conventional media channels offered more extensive reporting, with a predominant showcasing of Muslim viewpoints. Nonetheless, Christian perspective prevailed in terms of vocal representation. The investigation exposes a tendency towards negative depiction of Muslim stakeholders and a more sympathetic portrayal of Christian participants. This study underscores the influential role of the media in shaping public perceptions of religious conflicts and stresses the importance of balanced and inclusive reporting to alleviate tensions and foster comprehension within Nigeria's intricate religious millieu.
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    Assessment of Factors that Affect Consumers' Behavior Towards Exposure and Acceptable of 2024 Netflix Epic Movies
    (Arabian Journal of Business and Management Review (Kuwait Chapter), 2025-03) Subair Bashirat Damilola
    Over the Top /Online Streaming Service has unveiled the magnificence of technology and evolution of entertainment, it has defined a new means of viewing movies which popularly used to be demanded via visit to cinemas and video cassettes. Netflix sprung as a famous kind of online streaming service and has lately captivated numerous consumers, however, Epic movies are an attraction in the entertainment industry and have been retained continuously in Netflix platform. This study undertook a survey approach to examine Netflix subscribers’ rationale for exposure and acceptance of Netflix movies, using an online data gathering method, Netflix consumers in North Central and South West were discern via examining their testimony on online handles of Netflix, a purposive sampling technique was used to determine the respondents of this study. This study deduced from Netflix consumer that storyline is a factor that fosters their interest towards Epic movies, hence, this depicts the motivation towards accumulating movies that whet appetite by Netflix. This study suggests that Netflix ought to further supply profound information about tribe relevance, historic lens, subject of it movies to refine it delivery style, amass it consumer trust and patronage
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    Assessment of Factors that Affect Consumers' Behavior Towards Exposure and Acceptable of 2024 Netflix Epic Movies
    (Arabian Journal of Business and Management Review (Kuwait Chapter), 2025) Subair Bashirat Damilola
    Over the Top /Online Streaming Service has unveiled the magnificence of technology and evolution of entertainment, it has defined a new means of viewing movies which popularly used to be demanded via visit to cinemas and video cassettes. Netflix sprung as a famous kind of online streaming service and has lately captivated numerous consumers, however, Epic movies are an attraction in the entertainment industry and have been retained continuously in Netflix platform. This study undertook a survey approach to examine Netflix subscribers’ rationale for exposure and acceptance of Netflix movies, using an online data gathering method, Netflix consumers in North Central and South West were discern via examining their testimony on online handles of Netflix, a purposive sampling technique was used to determine the respondents of this study. This study deduced from Netflix consumer that storyline is a factor that fosters their interest towards Epic movies, hence, this depicts the motivation towards accumulating movies that whet appetite by Netflix. This study suggests that Netflix ought to further supply profound information about tribe relevance, historic lens, subject of it movies to refine it delivery style, amass it consumer trust and patronage