Scholarly Publication

Permanent URI for this collection

Now showing 1 - 1 of 1

The Impact of Corporate Social Responsibility on Corporate Profitability - Evidence from MTN, Nigeria.
(2016) WAHID OLANIPEKUN; AMINU BRIMAH, ZULFAH ABDULKAREEM; RUKAYAT RABIU
This study investigated the impact of corporate social responsibility on corporate profitability with particular emphasis on MTN, Nigeria. Secondary data were extracted from the MTN Nigeria and MTN Foundation Annual reports and accounts respectively. Pearson Product Moment Correlation Coefficient was used to test the hypotheses and show the relationship between CSR expenditure and financial performance. Findings revealed that CSR expenditure is significantdy correlated to profitability at 0.05 level of significance. The study concluded that significant relationship exist between CSR expenditure and tinanciai performance. Based on the findings., there is need for ali organizations to engage in CSR because businesses cannot successful operate in a community which they ignore. This implies that to help make the socicty a better place to work in, business shouid engage in activities beneficial to the society in generaB as this would even provide positive net benefits i.e. better image, subscriber patronage and loyalty on the part of stakeholders who see themselves as part of the business.