The Impact of Corporate Social Responsibility on Corporate Profitability - Evidence from MTN, Nigeria.
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Date
2016
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Abstract
This study investigated the impact of corporate social responsibility on
corporate profitability with particular emphasis on MTN, Nigeria. Secondary data
were extracted from the MTN Nigeria and MTN Foundation Annual reports and
accounts respectively. Pearson Product Moment Correlation Coefficient was used
to test the hypotheses and show the relationship between CSR expenditure and
financial performance. Findings revealed that CSR expenditure is significantdy
correlated to profitability at 0.05 level of significance. The study concluded that
significant relationship exist between CSR expenditure and tinanciai performance.
Based on the findings., there is need for ali organizations to engage in CSR because
businesses cannot successful operate in a community which they ignore. This
implies that to help make the socicty a better place to work in, business shouid
engage in activities beneficial to the society in generaB as this would even provide
positive net benefits i.e. better image, subscriber patronage and loyalty on the part
of stakeholders who see themselves as part of the business.