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ASSESSING THE CONTRIBUTIONS OF OLOJO FESTIVAL TO THE PROMOTION OF DOMESTIC TOURISM AND ECONOMIC DEVELOPMENT IN ILE-IFE, OSUN STATE, NIGERIA
(Malete Journal of Management and Social Science, 2024-12-01) Adedayo, O. F.; Folorunso, O. S.; Bashiru, A. A.; Falabi, M. O.
This study explores the Olojo Festival in Ile-Ife, Nigeria, as a crucial cultural event with implications for domestic tourism and socio-economic development. Through desk research methodology involving literature review and analysis of official documents and media sources, the study delves into the historical and cultural significance of the festival. The Olojo Festival, rooted in Yoruba mythology, serves as a religious and cultural celebration, honoring the descent of Oduduwa and the creation of the earth. It is positioned as an integral part of Nigeria's cultural heritage, offering tourists opportunities to experience the rich diversity of Nigerian culture. The study examines the socio-economic impacts of the festival, including local income generation, tradition preservation, economic development, job creation, and community development. Despite challenges such as environmental pollution and overcrowding, the festival's positive contributions to local economies and cultural preservation are highlighted. Additionally, the Olojo Festival is recognized for its intangible benefits, fostering pride, identity, and unity among the Yoruba people and promoting cultural exchange and dialogue within Nigerian society. Thus, the study advocates for continued support and promotion of the Olojo Festival and similar cultural events as essential drivers of economic growth and cultural resilience in Ile-Ife and beyond because the festival as emerged as a vital platform for promoting domestic tourism, fostering community development, and preserving cultural heritage of the Yoruba people.
ASSESSING THE IMPACT OF RURAL TOURISM ON ENTREPRENEURIAL DEVELOPMENT
(Benin Journal of Religions and Society, 2024-05-01) Folorunso, O. S.; Bashiru, A. A.; Festus, A. S.; Adebayo, H. M.
This study explores the intersection of rural tourism and entrepreneurial development, focusing on the impact of tourism activities on rural economies and the role of entrepreneurs in harnessing tourism potential. Through a thorough examination of historical development, demand factors, and current management practices, the study highlights the strategic position of rural tourism in contributing to economic growth and community development. It emphasizes the emergence of creative tourism as a catalyst for entrepreneurial ventures, where local businesses play a pivotal role in providing authentic experiences to tourists. Drawing from theoretical frameworks and empirical evidence, the research traces the stages of tourism development and identifies the challenges and opportunities faced by small businesses in rural areas. Lifestyle entrepreneurship emerges as a significant driver, motivated by a desire to contribute to local revitalization and sustainable development. By analyzing motivations, management practices, and economic impacts, the study underscores the importance of fostering sustainable entrepreneurial ecosystems in rural tourism destinations. Ultimately, it advocates for policy interventions and strategic initiatives to support the growth of rural tourism businesses and enhance their contribution to economic and social well-being in rural communities.
Community-Based Tourism and Development of Waterfall Attractions in Southwest, Nigeria: Case of Erin Ijesha and Arinta Waterfalls
(International Journal of Contemporary Research in Humanities, 2024) Bashiru, A. A.; Adebusuyi, J.; Folorunso, O. S.
This study examined community-based Tourism (CBT) and the development of waterfall attractions in Southwest Nigeria, focusing on Erin-Ijesha and Arinta waterfalls. Using a descriptive survey design, the research explored community roles in developing these attractions, particularly their participation levels, satisfaction, and perceived impact on host communities. A total of 365 residents participated in the survey; the data was collected through self-structured questionnaires measuring community roles, participation, satisfaction, and the impact of waterfall development. Descriptive (percentages and mean ranking) and inferential statistics (independent sample t-tests and ANOVA) were employed for analysis. The findings revealed that, while communities are seen as integral to waterfall project planning, government consultations, and tourism promotion, actual participation in these developmental activities is low, resulting in widespread dissatisfaction. However, despite the limited participation, residents perceive positive impacts of the waterfalls on cultural heritage and environmental sustainability. Additionally, demographic factors such as age and religious affiliation were found to influence participation levels and perceptions of tourism development. The study underscores the need for greater community involvement and satisfaction in waterfall development to foster sustainable tourism and preserve cultural and environmental resources in Southwest Nigeria.
Guests’ Perception of Hotel’s Image in Ilorin Metropolis, Nigeria: The Role of Employees’ Performance
(EKSU Journal of Management Scientists, 2024-04-15) Bashiru, A. A.; Folorunso, O. S.; Igbekele, G. O.; Adebayo, H. M.
Of the several factors that contribute to guests’ perception of hotel’s image, employees’ performance is rarely discussed. On this premise, this study explored guest perception regarding the impact of employees’ performance on the image of hotels in Ilorin metropolis. It adopted a descriptive research design, and data were collected through objective and structured procedures. The accessible population were guests in 3 major hotels in Ilorin metropolis. Due to the infinite population size, 120 questionnaires were distributed (40 per hotel) using simple random sampling. Data were analysed through relative frequency analysis. The findings of this study indicate that employees’ performance in hotel could control the hotel’s image and aid its marketing. Employees’ performance can equally improve the patronage of the hotel as it reflects hotel value thereby enhancing customer loyalty. The paper draws conclusions and identify the guest perception on the influence of employees’ performance on hotel image and gives signal to the human resource management of the hospitality industry to take remedial actions on the overall practice of performance on marketing of hotel image in order to minimize those factors leading to negative perception of guests. This study recommended that the management of hotels should put in good efforts in the recruitment of qualified employees, as this will influence the effective performance and productivity of the employee, and the hotel at large.
THE IMPACT OF EVENT CENTER ON SOCIAL ACTIVITIES IN KWARA STATE VIA M & M EVENT CENTRE, ILORIN, NIGERIA
(Elizade University Journal of Research in Hospitality and Tourism Management, 2023-12-01) Folorunso, O. S.; Bashiru, A. A.; Igbekele G. O.
This comprehensive study delves into the transformative influence of M & M Event Center on the social fabric of Kwara State society. The primary focus is on understanding how the event center facilitates social interactions, bolsters community engagement, stimulates economic activity, and fosters social cohesion. The study follows a quantitative approach, encompassing surveys for quantitative data collection and interviews for qualitative insights. With a participant pool of 80 respondents, the research captures a rich cross-section of demographics. The results are indicative of a vibrant ecosystem within the event center, where a diversity of social events and gatherings thrive, enhancing the social interactions of attendees. A prevailing positivity is observed among event participants, organizers, and the local community, corroborating the center's substantial social impact. Furthermore, the center's economic significance is underscored by its contribution to increased economic activity and the positive reverberations felt throughout the local community and the wider economy. An essential dimension of the study unveils the center's role in nurturing a sense of belonging, fostering unity, and amplifying community engagement. These findings are aligned with the evolving global trends in tourism, which emphasize experiential, communitybased, and socially conscious travel. By offering an expansive range of social experiences and providing spaces conducive to networking, M & M Event Center emerges as a vital hub for interactions that transcend mere transactions. These interactions, in turn, contribute to economic growth, while the sense of unity promotes social cohesion.
Travel and Tourism: Creating Synergy between Principles and Practices
(BOSU Journal of Research and Development Studies, 2024-12-10) Folorunso, O. S.; Bashiru, A. A.; Giwa, B. S.
This study is premised on the efficacy of the nexus of principles and practices in tourism education, to help young tourism students and entrepreneurs in understanding that both principles and practices applications in the study of tourism and travel compliments each. Essentially, it discusses the reason why practices must accompany principles in order to build greater understanding of general requirements for a career in travel and tourism, and to have a sound products knowledge amongst students.

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