ASSESSING THE CONTRIBUTIONS OF OLOJO FESTIVAL TO THE PROMOTION OF DOMESTIC TOURISM AND ECONOMIC DEVELOPMENT IN ILE-IFE, OSUN STATE, NIGERIA
Loading...
Date
2024-12-01
Journal Title
Journal ISSN
Volume Title
Publisher
Malete Journal of Management and Social Science
Abstract
This study explores the Olojo Festival in Ile-Ife, Nigeria, as a crucial cultural event with implications for
domestic tourism and socio-economic development. Through desk research methodology involving literature
review and analysis of official documents and media sources, the study delves into the historical and cultural
significance of the festival. The Olojo Festival, rooted in Yoruba mythology, serves as a religious and
cultural celebration, honoring the descent of Oduduwa and the creation of the earth. It is positioned as an
integral part of Nigeria's cultural heritage, offering tourists opportunities to experience the rich diversity of
Nigerian culture. The study examines the socio-economic impacts of the festival, including local income
generation, tradition preservation, economic development, job creation, and community development.
Despite challenges such as environmental pollution and overcrowding, the festival's positive contributions
to local economies and cultural preservation are highlighted. Additionally, the Olojo Festival is recognized
for its intangible benefits, fostering pride, identity, and unity among the Yoruba people and promoting
cultural exchange and dialogue within Nigerian society. Thus, the study advocates for continued support
and promotion of the Olojo Festival and similar cultural events as essential drivers of economic growth and
cultural resilience in Ile-Ife and beyond because the festival as emerged as a vital platform for promoting
domestic tourism, fostering community development, and preserving cultural heritage of the Yoruba people.
Description
This study examines the role of festivals, such as Olojo festival on domestic tourism participation and tourism development in Ile-Ife, Osun State. The study serves a model for other local festivals and how they can contribute to the growth of tourism, which in turn can provide economic, social and environmental gains.