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- ItemGlossary of Tourism, Leisure and Travels Terms and Acronyms(Lawrence and Leigh Publishers, Lagos, 2017-09-22) Babalola W.A; Oriade A; Bashiru A.A
- ItemSUSTAINING THE MOMENTOUS BILIKISU-SUNGBO SHRINE POTENTIALS IN IJEBU-ODE, OGUN STATE FOR GLOBAL TOURISM DEVELOPMENT(Journal of Institutional Catering, Hospitality And Tourism Management (JICHTM) Vol 5, No 1 2023, 2023-03-20) Bashiru A. A.1 Okunlola, K. A. 2, Igbekele G.3., Festus A. S.Abstract Sustaining the momentous bilikisu Sungbo shrine in Ijebu Ode for global and national tourism development is of paramount. Bilikisu Sungbo’s tomb is located at Oke Eri, Ijebu Ode in Ogun State straddles Christianity, Islam and the Coptic traditions of Ethiopia.Bilikisu Sungbo’s tomb is located at Oke Eri, Ijebu Ode in Ogun State. The legend of Sungbo, straddles Christianity, Islam and the Coptic Orthodox Christianity traditions of Ethiopia. The tomb is reputed to be the largest single precolonial monument in Africa. Overwhelming oral information points to this site as the final resting place of Bilikisu Sungbo, who is believed to be the famous Queen of Sheba who enjoys prominent mention in both the Bible and the Quran, in detailed accounts of her relationship with King Solomon. She is also believed to be a wealthy but childless woman who according to oral tradition caused the vast historic earthwork Eredo in Ijebu Ode to be built as a memorial to her. The Bilikisu Sungbo shrine was added to the cultural category of UNESCO World Heritage Site in 1995 as a result of its historic significance. Since Tourism has become one of the main focus for economic revitalization globally and especially in developing countries where attention is being directed, to serve as avenue for economic diversification, then the shrine coupled with the presence of the associated Eredo which is rich in historic and archaeological information has placed its tourism potential at a huge advantageous pedestal. Unfortunately, as at now the tourism supporting infrastructure in Sungbo in Ijebu Ode is underdeveloped and grossly inadequate, and had received no attention of government efforts as a source of effective and sustainable development. The paper concludes that for a labor surplus economy like Nigeria, harnessing tourism site of Bilikisu Sungbo in Ijebu Ode site can contribute significantly to economic growth and development.
- ItemGENDER EQUALITY AND DEVELOPMENT: CHALLENGES TO WOMEN’S INVOLVEMENT IN TOURISM PARTICIPATION FOR NIGERIA’S DEVELOPMENT(2021-05-30) Dr Olowookere-Ayodele, Olusayo Oluwakemi.; Bashiru, Adekunle Afeez; Okunlola, Kafilat AsakeABSTRACT The term 'gender' refers to the social construction of female and male identity. It can be defined as 'more than biological differences between men and women. It includes how those differences, whether real or perceived, have been valued, used, and relied upon to classify women and men and to assign roles and expectations to them. The significance of this is that the lives and experiences of women and men, including their experience of the legal system, occur within complex sets of differing social and cultural expectations. This paper examines the differences in women's and men's lives, including those which lead to social and economic inequity for women, is concerned with the underlying causes of these inequities, and aims to achieve positive change for women's participation through tourism. Gender corporation should take place throughout the entire tourism process, from research to problem definition, planning, implementation, monitoring, and evaluation. By examining basic assumptions each step of the way, the interrelationships between social context and economic factors can be understood and initiatives that respond to those needs can be designed. Tourism initiatives must undertake gender analysis at the planning stage and integrate the findings and recommendations at each step of the way, from planning through to evaluation. With this information measures of equity can be created to address the disparities and promote equality at all levels of development.
- ItemASSESSING THE CONTRIBUTIONS OF OLOJO FESTIVAL TO THE PROMOTION OF DOMESTIC TOURISM AND ECONOMIC DEVELOPMENT IN ILE-IFE, OSUN STATE, NIGERIA(Faculty of management and social sciences,Kwasu, 2024-07-26) O. F. Adedayo, O. S. Folorunso, A. A. Bashiru, & M. O. FalabiThis study explores the Olojo Festival in Ile-Ife, Nigeria, as a crucial cultural event with implications for domestic tourism and socio-economic development. Through desk research methodology involving literature review and analysis of official documents and media sources, the study delves into the historical and cultural significance of the festival. The Olojo Festival, rooted in Yoruba mythology, serves as a religious and cultural celebration, honoring the descent of Oduduwa and the creation of the earth. It is positioned as an integral part of Nigeria's cultural heritage, offering tourists opportunities to experience the rich diversity of Nigerian culture. The study examines the socio-economic impacts of the festival, including local income generation, tradition preservation, economic development, job creation, and community development. Despite challenges such as environmental pollution and overcrowding, the festival's positive contributions to local economies and cultural preservation are highlighted. Additionally, the Olojo Festival is recognized for its intangible benefits, fostering pride, identity, and unity among the Yoruba people and promoting cultural exchange and dialogue within Nigerian society. Thus, the study advocates for continued support and promotion of the Olojo Festival and similar cultural events as essential drivers of economic growth and cultural resilience in Ile-Ife and beyond because the festival as emerged as a vital platform for promoting domestic tourism, fostering community development, and preserving cultural heritage of the Yoruba people.
- ItemThe Effectiveness Of Destination Marketing Organizations In Promoting Sustainable Tourism(International Journal of Creative Research Thoughts, 2025) Akerele, Edward E.; Lawal, Olufunmilayo O.; Yusuf, Ismail P.; Folorunso, Olusola Samson; Bashiru, Adekunle A.This study examines the role of Destination Management Organizations (DMOs) in fostering sustainable tourism, with a particular focus on Nigeria’s Olumirin Waterfalls and the Osun Osogbo Sacred Grove. While DMOs are essential in promoting sustainable tourism, their effectiveness in many developing nations, including Nigeria, is hindered by institutional weaknesses, limited stakeholder involvement, and ineffective marketing strategies. The objectives of this research are to: investigate the roles of DMOs in sustainable tourism promotion; assess the impact of DMO marketing strategies—specifically destination branding, stakeholder engagement, and tourist information services—on sustainable tourism outcomes; and to identify best practices and challenges faced by DMOs. Utilizing a desk-based research methodology, the study synthesizes secondary data from academic sources, reports, and case studies. The findings reveal that Nigerian DMOs face considerable challenges, including inadequate funding, poor coordination between national and local agencies, and a lack of meaningful community participation, which impede the successful implementation of sustainable tourism initiatives. Furthermore, destination branding is underdeveloped, stakeholder engagement is limited, and tourist information systems are either outdated or non-existent. Based on these findings, the study recommends strengthening institutional frameworks, fostering greater community involvement in tourism decision-making, and adopting digital technologies to enhance tourist education and destination management. The study’s limitations include its reliance on secondary data and the focus on specific Nigerian destinations, suggesting that future research should incorporate primary data and expand its geographical scope to better understand the role of DMOs in sustainable tourism.