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    The Effectiveness Of Destination Marketing Organizations In Promoting Sustainable Tourism
    (International Journal of Creative Research Thoughts, 2025) Akerele, Edward E.; Lawal, Olufunmilayo O.; Yusuf, Ismail P.; Folorunso, Olusola Samson; Bashiru, Adekunle A.
    This study examines the role of Destination Management Organizations (DMOs) in fostering sustainable tourism, with a particular focus on Nigeria’s Olumirin Waterfalls and the Osun Osogbo Sacred Grove. While DMOs are essential in promoting sustainable tourism, their effectiveness in many developing nations, including Nigeria, is hindered by institutional weaknesses, limited stakeholder involvement, and ineffective marketing strategies. The objectives of this research are to: investigate the roles of DMOs in sustainable tourism promotion; assess the impact of DMO marketing strategies—specifically destination branding, stakeholder engagement, and tourist information services—on sustainable tourism outcomes; and to identify best practices and challenges faced by DMOs. Utilizing a desk-based research methodology, the study synthesizes secondary data from academic sources, reports, and case studies. The findings reveal that Nigerian DMOs face considerable challenges, including inadequate funding, poor coordination between national and local agencies, and a lack of meaningful community participation, which impede the successful implementation of sustainable tourism initiatives. Furthermore, destination branding is underdeveloped, stakeholder engagement is limited, and tourist information systems are either outdated or non-existent. Based on these findings, the study recommends strengthening institutional frameworks, fostering greater community involvement in tourism decision-making, and adopting digital technologies to enhance tourist education and destination management. The study’s limitations include its reliance on secondary data and the focus on specific Nigerian destinations, suggesting that future research should incorporate primary data and expand its geographical scope to better understand the role of DMOs in sustainable tourism.
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    PROMOTING CREATIVE TOURISM THROUGH NIKE ART GALLERY, OSOGBO: A SUSTAINABLE ECONOMIC DEVELOPMENT STRATEGIES FOR OSUN STATE, NIGERIA
    (HATMAN Journal of Hospitality and Tourism, 2024) Folorunso, Olusola Samson; Falabi, Modupe Olamide; Bashiru, Adekunle Afeez
    Tourism has evolved and so are its components. Different environments, climates, natural systems and people have shaped tourism into having unique varieties. These diversities enhance the contents of sociocultural systems too. Such dissimilarities serve as foundations for innovation and creativity. Handicraft productions are the result of creativity. This births the concept of creative tourism. Creative tourism takes a cue from special interest tourism which includes cookery, painting, photography, crafts and art holidays. This study seeks to assess the development and promotion of creative tourism as a panacea for economic sustainability in Osun State, using Nike Art Gallery in Osogbo the state capital as a case study. The philosophy of this paper is a positivist approach which allows for quantitative data collection methods using questionnaires. Therefore, this study adopted a survey research method using the tourists and visitors at Nike Art Gallery as the population of study, out of which 125 respondents were randomly sampled. Descriptive statistical analysis was employed for the study and findings revealed that creative tourism is a recognized and economically viable form of tourism in the study area. However, its sustainability hinges on collective efforts from government and private sectors, and carrying out more researches on how creative tourism can be properly integrated and made distinctively different from cultural tourism. The study concludes that creative tourism is an essential part of the tourism industry.
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    PERCEPTION OF SERVICE QUALITY AND ITS IMPACT ON CUSTOMER LOYALTY IN SELECTED HOTEL IN KWARA STATE, NIGERIA
    (Journal of Institutional Catering, Hospitality and Tourism Management, 2024-12) Bashiru, Adekunle Afeez; Odetundun, Olushola; Folorunso, Olusola Samson
    This study examines guest perceptions of service quality and its impact on customer loyalty in hotels. The primary aim is to explore the factors shaping guest perception of service quality, investigate the correlation between guest satisfaction and customer loyalty, and identify actionable insights for service quality improvement. Utilizing a quantitative research methodology, data was collected through structured questionnaires administered to hotel guests at Sinclair hotel, focusing on various service quality dimensions such as physical facilities, staff competence, and promptness of service. The study adopted Sinclair Hotel, Ilorin, as its case study. The findings reveal significant correlations between six out of seven service quality indicators and guest perception, indicating the crucial role of these factors in shaping overall guest satisfaction. Notably, "confidence in the knowledge and competence of the hotel staff" did not significantly correlate with guest perception, suggesting other service dimensions might be more influential in the selected hotels. Furthermore, the study confirms that guest satisfaction significantly influences customer loyalty, with strong correlations between satisfaction levels and loyalty indicators such as the likelihood to recommend and intention to revisit.
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    A Critical Analysis of the Assessment of Hotel’s Social Responsibility to its Host Communities
    (Manuscript Scientific Service: Journal of Economics and Finance Research, 2025-03-06) Folorunso, Olusola Samson; Tinuoye, Olaleye I.; Osadare, Olukemi O.; Lawal, Olufunmilayo O.; Adebayo, Hauwa Mosunmola; Oyedun, Mayokun Adebayo
    Hotels are under increased scrutiny to show how they are contributing to the betterment of their surrounding communities in the areas of environmental sustainability, community participation, and ethical business practices. The purpose of this study is to investigate the meaning of "social responsibility" in the hospitality business, and to analyze the techniques used to evaluate hotels' effects on their surrounding neighborhoods. Hotels' commitment to social responsibility may be gauged in part by looking at how they treat the local community, how they treat their employees, and what kind of environmental impact they have. Hotels may reduce their negative effects on the environment and improve the quality of life in their communities by using sustainable operating methods. In addition, hotels may contribute to the area's economic and social growth by forging partnerships with local businesses, launching charitable campaigns, and hosting cultural exchange programs. The hotel industry's rapid rise has had far-reaching consequences for the local ecosystem and population. Due to the nature of the hospitality industry as a for-profit business, hotels are held to specific community service duties. The results of this research show that running a hotel may have both beneficial and negative effects on the local population and its natural surroundings. Attracting visitors, creating jobs, supporting infrastructure development, and providing economic possibilities for the host community are all ways in which hotels may play an important part in the development of their host towns.
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    Technological Innovations in the Hospitality Industry and its Impacts on the Customers’ Decision Making
    (Journal of Management and Social Science Research, 2024-12) Folorunso, Olusola Samson; Abubakar, Munirat Iyabo
    The advent of advancement in technology has taken the global service industry to another level. The world is in the age of digital transformation, so is consumer‟s needs and behaviour. For any industry to remain relevant, it must key into the new wave. Considering the hospitality industry, not much has been done to really assess and document the contribution of technology to customers‟ decision making when choosing a hotel. This study therefore aims to investigate the impact of technological innovation on the hospitality industry, using key objectives such as determining the level of technological orientation amongst hotel employees; ascertaining the degree of adaptability of the hotel employee to the new innovations; and assessing the guest experience of technological innovations in the hospitality industry. Survey research design was adopted for this work via quantitative research strategy. Eko Hotels and Suites was used as a case study; with the research population being the customer and staff of the hotel which comprises randomly selected 65 staff and 152 guests. Descriptive statistics was used to analyse the findings that ensued from the survey conducted for this work. The major finding of this study shows that the benefits of technological innovations outweigh the perceived shortfalls, and customers prefers to patronize technological innovative hospitality outlets like Eko Hotels and Suites. This work concludes that the benefits of technological innovations outweigh the perceived shortfalls and customers prefer to patronize technological innovative hospitality outlets like Eko Hotels and Suites.