Competitive Strategies and Growth Patterns of New Enterprises in Nigeria

Simple item page
dc.contributor.authorYusuf Ismaila Ph.d
dc.contributor.authorAjayi Ezekiel Oluwole
dc.contributor.authorBabalola Haorayau Bolaji
dc.date.accessioned2025-06-02T13:34:18Z
dc.date.available2025-06-02T13:34:18Z
dc.date.issued2020-12-13
dc.description.abstractThis paper optimizes a new venture's entry strategy and then uses it to propose differences in the optimal entry strategy for those entering markets in emerging and developing economies. This study captures the concomitant consideration of various important entry strategy decisions. It also applies the integrative framework in classifying competitive strategies of new ventures, delineates differentiating features among new venture strategic types, and identifies growth patterns of new ventures from a dynamic perspective. Hence, the choice of Tantalizers fast-food company as a case study is based on its success as a new venture and its survival amidst competition. The Z-test was used to analyze the data gotten from the administered questionnaires. The result of the analysis shows that entrepreneurship is a major tool for economic growth and a major driving force for developing economies.
dc.identifier.citationYusuf, I., Ajayi, E.O. & Babalola, H.B. (2020) Competitive Strategies and Growth Patterns of New Enterprises in Nigeria. BINGHAM Journal of Economics & Allied Studies 4(2), 221 – 230. Published by Department of Economics Faculty of Humanities, Social and Management Sciences Bingham University, Karu Abuja.
dc.identifier.issn2645-3045
dc.identifier.urihttps://kwasuspace.kwasu.edu.ng/handle/123456789/5434
dc.language.isoen
dc.publisherDepartment of Economics, Faculty of Humanities, Social and Management Science, Bingham University, Karu
dc.relation.ispartofseriesVol. 4; No. 2
dc.titleCompetitive Strategies and Growth Patterns of New Enterprises in Nigeria
dc.typeArticle
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Competitive Strategies and Growth Patterns of New Enterprises in Nigeria (1).pdf
Size:
6.56 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
Scholarly Publication