Department of Tourism and Hospitality Management

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A CONCEPTUAL REVIEW OF URBAN SECURITY ISSUES AFFECTING HOSPITALITY AND EVENTS BUSINESSES
(Journal of Institutional Catering, Tourism and Hospitality Management, 2022) Akerele, Edward and Oloukoi, Grace
Studies have shown that security and safety issues are very critical to events and hospitality businesses. This paper provides a conceptual review of the nexus between safe, secured urban environment and the prosperity of tourism and hospitality industry with a focus on analyzing what the body of knowledge and theories uphold. A thematic review approach is used to identify the trends and patterns of arguments on criminality incentives, safety of guests and host communities and perceived elements of personal safety and organizational safety. It is evident that events and hospitality business provides potentials incentives and disincentives for criminality across urban space.
A Critical Analysis of the Assessment of Hotel’s Social Responsibility to its Host Communities
(Manuscript Scientific Service: Journal of Economics and Finance Research, 2025-03-06) Folorunso, Olusola Samson; Tinuoye, Olaleye I.; Osadare, Olukemi O.; Lawal, Olufunmilayo O.; Adebayo, Hauwa Mosunmola; Oyedun, Mayokun Adebayo
Hotels are under increased scrutiny to show how they are contributing to the betterment of their surrounding communities in the areas of environmental sustainability, community participation, and ethical business practices. The purpose of this study is to investigate the meaning of "social responsibility" in the hospitality business, and to analyze the techniques used to evaluate hotels' effects on their surrounding neighborhoods. Hotels' commitment to social responsibility may be gauged in part by looking at how they treat the local community, how they treat their employees, and what kind of environmental impact they have. Hotels may reduce their negative effects on the environment and improve the quality of life in their communities by using sustainable operating methods. In addition, hotels may contribute to the area's economic and social growth by forging partnerships with local businesses, launching charitable campaigns, and hosting cultural exchange programs. The hotel industry's rapid rise has had far-reaching consequences for the local ecosystem and population. Due to the nature of the hospitality industry as a for-profit business, hotels are held to specific community service duties. The results of this research show that running a hotel may have both beneficial and negative effects on the local population and its natural surroundings. Attracting visitors, creating jobs, supporting infrastructure development, and providing economic possibilities for the host community are all ways in which hotels may play an important part in the development of their host towns.
A REVIEW OF THE IMPACT OF GOVERNMENT POLICIES ON THE TOURISM INDUSTRY IN NIGERIA
(Elizade University Journal of Research in Hospitality and Tourism Management, 2024) Folorunso, Olusola Samson; Odetoye, Adeola Sunday
This study examines the multifaceted impact of government policies on the tourism industry, exploring both positive and negative effects. Through a comprehensive analysis, the study dissects into how government interventions can shape the tourism landscape, either fostering growth and sustainability or posing challenges and constraints. Through the investigation of specific examples of government policies that have positively influenced tourism, such as financial support during crises, promotion of domestic travel, and strategic investments in marketing, this research aims to provide insights into effective policy measures for enhancing the tourism sector. The study adopted a desk review research method and the relevant reviewed literature were subjected to content analysis. This study utilizes a comparative analysis approach to examine existing tourism policies, planning strategies, and economic impacts, focusing on case studies relevant to Nigeria. Data from academic literature, reports, policy documents, and official publications related to tourism policy, planning, and economic impact in the selected case studies between the years 2015-2024 were analysed and compared to identify common trends, challenges, and best practices in tourism policy formulation, planning, and economic contribution across the selected case studies. The findings highlight the importance of tailored policy approaches that balance economic development with environmental and social considerations, ultimately contributing to a more resilient and sustainable tourism ecosystem.
ASSESSING THE BARRIERS TO ECOTOURISM DEVELOPMENT AND PARTICIPATION OF OWU ONIRE COMMUNITY AT OWU WATERFALL IN KWARA STATE, NIGERIA
(Elizade Journal of Research in Hospitality and Tourism Management, 2022-03-08) Falabi, M. O.
The study focused on the barrier to ecotourism development and economic development of Owu waterfall in Kwara State, Nigeria. A self-developed validated questionnaire and an in-depth interview were used as research instruments, and data was analyzed using descriptive analysis. The target population for the study were household heads, farmers, civil servants, and market women. The findings revealed that the local community's participation in the development of ecotourism in the area is low due to a variety of factors. Barriers to community participation were divided into three categories, which included operational, structural, and cultural. However, it is recommended that existing policies to aid the development of rural tourism should be reviewed while coming up with structural plans to increase the potential of rural tourism in Nigeria. In order to encourage local participation, all stakeholders that are involved in ecotourism development in Owu Waterfall need to work together. In addition, the local community also must overcome the limited capacity for them to participate, such as time and human resources. All parties participating in the ecotourism development of Owu Waterfall must cooperate if local participation is to be boosted
ASSESSING THE CONTRIBUTIONS OF OLOJO FESTIVAL TO THE PROMOTION OF DOMESTIC TOURISM AND ECONOMIC DEVELOPMENT IN ILE-IFE, OSUN STATE, NIGERIA
(Malete Journal of Management and Social Science, 2024-12-01) Adedayo, O. F.; Folorunso, O. S.; Bashiru, A. A.; Falabi, M. O.
This study explores the Olojo Festival in Ile-Ife, Nigeria, as a crucial cultural event with implications for domestic tourism and socio-economic development. Through desk research methodology involving literature review and analysis of official documents and media sources, the study delves into the historical and cultural significance of the festival. The Olojo Festival, rooted in Yoruba mythology, serves as a religious and cultural celebration, honoring the descent of Oduduwa and the creation of the earth. It is positioned as an integral part of Nigeria's cultural heritage, offering tourists opportunities to experience the rich diversity of Nigerian culture. The study examines the socio-economic impacts of the festival, including local income generation, tradition preservation, economic development, job creation, and community development. Despite challenges such as environmental pollution and overcrowding, the festival's positive contributions to local economies and cultural preservation are highlighted. Additionally, the Olojo Festival is recognized for its intangible benefits, fostering pride, identity, and unity among the Yoruba people and promoting cultural exchange and dialogue within Nigerian society. Thus, the study advocates for continued support and promotion of the Olojo Festival and similar cultural events as essential drivers of economic growth and cultural resilience in Ile-Ife and beyond because the festival as emerged as a vital platform for promoting domestic tourism, fostering community development, and preserving cultural heritage of the Yoruba people.
ASSESSING THE CONTRIBUTIONS OF OLOJO FESTIVAL TO THE PROMOTION OF DOMESTIC TOURISM AND ECONOMIC DEVELOPMENT IN ILE-IFE, OSUN STATE, NIGERIA
(Faculty of management and social sciences,Kwasu, 2024-07-26) O. F. Adedayo, O. S. Folorunso, A. A. Bashiru, & M. O. Falabi
This study explores the Olojo Festival in Ile-Ife, Nigeria, as a crucial cultural event with implications for domestic tourism and socio-economic development. Through desk research methodology involving literature review and analysis of official documents and media sources, the study delves into the historical and cultural significance of the festival. The Olojo Festival, rooted in Yoruba mythology, serves as a religious and cultural celebration, honoring the descent of Oduduwa and the creation of the earth. It is positioned as an integral part of Nigeria's cultural heritage, offering tourists opportunities to experience the rich diversity of Nigerian culture. The study examines the socio-economic impacts of the festival, including local income generation, tradition preservation, economic development, job creation, and community development. Despite challenges such as environmental pollution and overcrowding, the festival's positive contributions to local economies and cultural preservation are highlighted. Additionally, the Olojo Festival is recognized for its intangible benefits, fostering pride, identity, and unity among the Yoruba people and promoting cultural exchange and dialogue within Nigerian society. Thus, the study advocates for continued support and promotion of the Olojo Festival and similar cultural events as essential drivers of economic growth and cultural resilience in Ile-Ife and beyond because the festival as emerged as a vital platform for promoting domestic tourism, fostering community development, and preserving cultural heritage of the Yoruba people.
ASSESSING THE IMPACT OF RURAL TOURISM ON ENTREPRENEURIAL DEVELOPMENT
(Benin Journal of Religions and Society, 2024-05-01) Folorunso, O. S.; Bashiru, A. A.; Festus, A. S.; Adebayo, H. M.
This study explores the intersection of rural tourism and entrepreneurial development, focusing on the impact of tourism activities on rural economies and the role of entrepreneurs in harnessing tourism potential. Through a thorough examination of historical development, demand factors, and current management practices, the study highlights the strategic position of rural tourism in contributing to economic growth and community development. It emphasizes the emergence of creative tourism as a catalyst for entrepreneurial ventures, where local businesses play a pivotal role in providing authentic experiences to tourists. Drawing from theoretical frameworks and empirical evidence, the research traces the stages of tourism development and identifies the challenges and opportunities faced by small businesses in rural areas. Lifestyle entrepreneurship emerges as a significant driver, motivated by a desire to contribute to local revitalization and sustainable development. By analyzing motivations, management practices, and economic impacts, the study underscores the importance of fostering sustainable entrepreneurial ecosystems in rural tourism destinations. Ultimately, it advocates for policy interventions and strategic initiatives to support the growth of rural tourism businesses and enhance their contribution to economic and social well-being in rural communities.
Barriers to Green Building Adoption in Tourism and Hospitality Facilities in Nigeria: An Empirical Review
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE, 2025-05-13) Akerele, Edward E.; Folorunso, Olusola S.; Bashiru, Adekunle A.; Babalola, Wasiu A.; Adedayo, O. L.; Lawal, Olufunmilayo O.
Green building adoption in facility management is crucial for achieving sustainability goals in the built environment. Despite the numerous benefits of green buildings, their adoption remains slow due to various barriers. This paper explores the challenges hindering green building adoption through a case study approach. The study identifies financial constraints, lack of awareness, regulatory challenges, and resistance to change as key obstacles. The findings contribute to existing literature by offering insights into strategies that can facilitate green building adoption within the tourism and hospitality industry in Nigeria.
CAUSES OF BUSINESS FAILURE IN TOURISM INDUSTRY: A CASE STUDY OF EATERIES IN ERIN-EJESHA IN ORIADE L.G.A IN OSUN STATE OF NIGERIA.
(JOURNAL OF NATURAL AND APPLIED SCIENCES, 2016-04-13) BASHIRU ADEKUNLE AFEEZ
Thus, this study was conducted to assess the causes of business failure in tourism industry: a case study of eateries in Erin-Ijesha in Oriade LGA in Osun state of Nigeria. The research method used for this study was descriptive survey method. Structural and closed ended questionnaire, interview as well as observation studies were conducted purposely to gathered information for the study. Fourteen (14) items were developed and was critically validated by experts. Questionnaire was designed on four Likert – Scale of Strongly agree, Agree, disagree and strongly disagree. A total of 250 respondents were randomly selected to represent the Erin-Ijesha as a whole. Out of 250 respondents 225 questionnaire were correctly filled. Data gathered collected were analyzed using Average weighed response statistical technique. The results showed that Choice of inappropriate and costly Location, poor visibility, Insufficient fund , lack of customers, People Problems, Ineffective staff hiring, Lack of focus on staff proper training, unclear workplace culture, poor customer experience, unclean or disorganized restaurant or small details overlooked, poor food quality – dishes take too long to prepare or delivery to table is slow, overcomplicated menu – too many food items, staff unable to keep up with the new ever-changing menu, Lack of uniqueness, overspending, lack of Systems, not watching cash Flow, keeping Payroll too high, not Advertising, not understanding , food Cost affected the restaurant business negatively
Community-Based Tourism and Development of Waterfall Attractions in Southwest, Nigeria: Case of Erin Ijesha and Arinta Waterfalls
(International Journal of Contemporary Research in Humanities, 2024) Bashiru, A. A.; Adebusuyi, J.; Folorunso, O. S.
This study examined community-based Tourism (CBT) and the development of waterfall attractions in Southwest Nigeria, focusing on Erin-Ijesha and Arinta waterfalls. Using a descriptive survey design, the research explored community roles in developing these attractions, particularly their participation levels, satisfaction, and perceived impact on host communities. A total of 365 residents participated in the survey; the data was collected through self-structured questionnaires measuring community roles, participation, satisfaction, and the impact of waterfall development. Descriptive (percentages and mean ranking) and inferential statistics (independent sample t-tests and ANOVA) were employed for analysis. The findings revealed that, while communities are seen as integral to waterfall project planning, government consultations, and tourism promotion, actual participation in these developmental activities is low, resulting in widespread dissatisfaction. However, despite the limited participation, residents perceive positive impacts of the waterfalls on cultural heritage and environmental sustainability. Additionally, demographic factors such as age and religious affiliation were found to influence participation levels and perceptions of tourism development. The study underscores the need for greater community involvement and satisfaction in waterfall development to foster sustainable tourism and preserve cultural and environmental resources in Southwest Nigeria.
CONSIDEERING ENTREPRENEURSHIP IN TOURISM FOR SUSTAINABLE DEVELOPMENT IN NIGERIA
(Journal of Business Education, Kwara State University, 2014) Olatunji, A. G.; Falabi, M. O.
Tourism is an age long activity in human social living, the need to engage in tourist activities is born out of the nature of human being, to explore the world beyond their immediate environment. More recent than ever, tourism activities have increased globally due to the emergence ofglobalization and the ever-increasing zeal of the people to engage in leisure activities. The increase in tourism activities globally has made many governments all over the world to put vested interest in the development of the sector due to their discovery that development of tourism could be used as an effective tool to revitalize their economies. Through entrepreneurial investment in tourism, some countries with enormous tourism potentials has been able to develop their tourism sector successfully but some many others especially in the developing countries like Nigeria has not been doing well in this regard. Despite the availability of enormous tourism products in Nigeria, the country is yet to develop most of its tourism products to meet modern international standard. This article argued that lack of appropriate entrepreneurial mindset suitable enough to promote tourism entrepreneurship of both the government and the people could be held responsible for such a situation. In this regard, the paper recommends that promoting entrepreneurial investment in tourism (tourism entrepreneurship) could be used as veritable tool to rejuvenate the moribund economic situation of the country and could also be used to change the status of the country from a developing to a sustainable developed nation.
CULTURAL TOURISM AS A TOOL FOR NATION BUILDING, A CASE OF REMILEKE FESTIVAL, ETI-OSA, LAGOS STATE
(NIGERIAN JOURNAL OF ARTS AND CULTURE, 2017-06-05) BASHIRU ADEKUNLE
ABSRACT In Nigeria, culture is manifested in art, dance, language, literature, folklore, mores, music, government, festival, museums and the environment. Tourists engage in cultural experience searching for authenticity and meaning of these cultural heritage. The motivation of such tourist and their behaviour in a destination lead to the creation of cultural manifestations developed specifically for tourists’ consumption. This study is based on the development of cultural tourism in Nigeria with a particular reference to Remileke festival. Remileke festival is a potential tourist attraction with lots of cultural attachments exploitable for national development. The cultural aspect of tourism has not really been exploited to the maximum and many potential cultural attractions are still off the grid in terms of recognition, one of them is Remileke festival. Participant observation was used to obtain key information about Remileke festival and its cultural attachment. Thus, this paper vividly sought to unveil the cultural significance of Remileke festival and its subsequent contribution to the development of the nation at large.
CULTURAL TOURISM AS A TOOL FOR NATION BUILDING, A CASE OF REMILEKE FESTIVAL, ETI-OSA, LAGOS STATE
(Nigerian Journal of Art and Tourism, 2017) Olusola S. Folorunso, Adekunle A. Bashiru and Agbeyan S. Festus
In Nigeria, culture is manifested in art, dance, language, literature, folklore, mores, music, government, festival, museums and the environment. Tourists engage in cultural experience searching for authenticity and meaning of these cultural heritage. The motivation of such tourist and their behaviour in a destination lead to the creation of cultural manifestations developed specifically for tourists’ consumption. This study is based on the development of cultural tourism in Nigeria with a particular reference to Remileke festival. Remileke festival is a potential tourist attraction with lots of cultural attachments exploitable for national development. The cultural aspect of tourism has not really been exploited to the maximum and many potential cultural attractions are still off the grid in terms of recognition, one of them is Remileke festival. Participant observation was used to obtain key information about Remileke festival and its cultural attachment. Thus, this paper vividly sought to unveil the cultural significance of Remileke festival and its subsequent contribution to the development of the nation at large.
DEVELOPMENT OF TOURISM AND HOSPITALITY INDUSTRIES IN NIGERIA: A PANACEA FOR POVERTY AND UNEMPLOYMENT REDUCTION
(JOURNALS HUMANITIES AND EMPERICAL SCIENCES VOL.5, 2016-04-13) BASHIRU ADEKUNLE AFEEZ
Review of development of tourism and hospitality industries in Nigeria on impact of poverty and unemployment reduction has been made. The results indicated that tourism sector of Nigeria has been an important sector for many decades in generating foreign exchange and employment in the country. It is a growing sector with huge potentials for investment and development in tourism sector is not growing and information on the demand and supply ideas of tourism is poor. Tourism cannot provide employment and income to all the people in a destination and but it can be a panacea for economic development. But where there are potentials to develop this sector, there is scope to provide opportunities to a larger number of people, given its labour intensive nature. The result clearly indicates local areas adjacent to tourism destinations appear to have a comparative advantage in employment and poverty reduction and should gradually move to specialize in their activities. Although not examined by the present study, it can be said that tourism can also provide income and employment opportunities in other sectors e.g., public transport, wildlife safari, elephantrides, tour guides, restaurants, furniture, and various types of shops etc. In many places local people are able to perform cultural shows, and besides earning incomes some are able to promote their local culture as well. It is argued that tourism employs a relatively high proportion of women and thus contributes to gender equality. Tourism can help the poor improve their livelihoods, but this will require concerted efforts – strategies that help establish strong linkages with the tourism sector. Scope also exists to provide more training to local people so that they are able to get better paid jobs. Overall, the study results clearly indicate that tourism contributes to the local economy providing direct employment and indirectly by purchasing food and nonfood items from local producers.
EXPLORING ISSUES AFFECTING DOMESTIC AIR TRAVELERS’ EXPERIENCES AT LAGOS AIRPORTS, NIGERIA
(Journal Of Institutional Catering, Hospitality And Tourism Management (JICHTM) Vol 4, No 1 2022 eISSN: 2955-1250 url: www.journal.nhci-ng.org, 2022-12-16) BASHIRU ADEKUNLE A
This exploratory study aims to identify challenges facing domestic air travelers at the departure hall, domestic wing, Murtala Mohammed Airport (MMA), Lagos. The study adopts descriptive survey, employs quantitative method and utilizes a structured and close ended questionnaire. The data collected are presented using tabular form and analyzed using simple percentages. The paper found that the air travelers are faced with diverse challenges. However, this study concludes that specific strategies can be employed to curb the issues facing the travelers. It recommends that the departure environment at the airport should be made conducive; passengers’ needs should be catered for and process within acceptable international acceptable time frame and that government should improve on the information technology facilities within the airport to meet international standards.
Factors Influencing Patronage and Effectiveness of Consumers’ Demographic Attributes On Preference for Foodservice Outlets in Ilorin, Kwara State
(IOSR Journal of Business and Management (IOSR-JBM), 2020-06-22) Bashiru Adekunle Afeez
Predicting factors influencing consumers’ preference for foodservice outlets without empirical investigations could be a tough task and could yield an unreliable outcome given that such factors depend on a number of independent and dependent variable arising from consumers’ point of view. This study investigated factors influencing consumers’ preference of foodservice outlets in Ilorin, Kwara State. Structured questionnaires were used to collect data from 685 non-randomly selected consumers from 7 purposely selected foodservice establishments. A modified questionnaire from past studies was validated through a pilot study which resulted in a reliability value of 0.869. Results of data from the main study revealed that all the factors examined were influential to consumers’ preference for foodservice outlet. Accordingly, the top factors are the quality of food served (x̅ = 4.30 & σ = 1.14), staff courteousness and friendliness (x̅ = 4.26 & σ = 0.94), the location of the foodservice outlet (x̅ = 4.25 & σ = 1.02), affordability in terms of cost/price of food items (x̅ = 4.24 & σ = 1.03) and, cost-and-quality of food served (x̅ = 4.24 & σ = 1.02). Furthermore, consumers’ demographics do not influence the perception of factors influencing patronage of foodservice outlets in Ilorin metropolis. This study recommends that similar studies are replicated in major cities witnessing growth in foodservice business across Nigeria so that tailor-made outcomes are available for an individual situation
Factors Influencing Patronage and Effectiveness of Consumers’ Demographic Attributes On Preference for Foodservice Outlets in Ilorin, Kwara State
(IOSR Journal of Business and Management (IOSR-JBM), 2020-06-22) BASHIRU ADEKUNLE AFEEZ
Predicting factors influencing consumers’ preference for foodservice outlets without empirical investigations could be a tough task and could yield an unreliable outcome given that such factors depend on a number of independent and dependent variable arising from consumers’ point of view. This study investigated factors influencing consumers’ preference of foodservice outlets in Ilorin, Kwara State. Structured questionnaires were used to collect data from 685 non-randomly selected consumers from 7 purposely selected foodservice establishments. A modified questionnaire from past studies was validated through a pilot study which resulted in a reliability value of 0.869. Results of data from the main study revealed that all the factors examined were influential to consumers’ preference for foodservice outlet. Accordingly, the top factors are the quality of food served (x̅ = 4.30 & σ = 1.14), staff courteousness and friendliness (x̅ = 4.26 & σ = 0.94), the location of the foodservice outlet (x̅ = 4.25 & σ = 1.02), affordability in terms of cost/price of food items (x̅ = 4.24 & σ = 1.03) and, cost-and-quality of food served (x̅ = 4.24 & σ = 1.02). Furthermore, consumers’ demographics do not influence the perception of factors influencing patronage of foodservice outlets in Ilorin metropolis. This study recommends that similar studies are replicated in major cities witnessing growth in foodservice business across Nigeria so that tailor-made outcomes are available for an individual situation
GENDER EQUALITY AND DEVELOPMENT: CHALLENGES TO WOMEN’S INVOLVEMENT IN TOURISM PARTICIPATION FOR NIGERIA’S DEVELOPMENT
(2021-05-30) Dr Olowookere-Ayodele, Olusayo Oluwakemi.; Bashiru, Adekunle Afeez; Okunlola, Kafilat Asake
ABSTRACT The term 'gender' refers to the social construction of female and male identity. It can be defined as 'more than biological differences between men and women. It includes how those differences, whether real or perceived, have been valued, used, and relied upon to classify women and men and to assign roles and expectations to them. The significance of this is that the lives and experiences of women and men, including their experience of the legal system, occur within complex sets of differing social and cultural expectations. This paper examines the differences in women's and men's lives, including those which lead to social and economic inequity for women, is concerned with the underlying causes of these inequities, and aims to achieve positive change for women's participation through tourism. Gender corporation should take place throughout the entire tourism process, from research to problem definition, planning, implementation, monitoring, and evaluation. By examining basic assumptions each step of the way, the interrelationships between social context and economic factors can be understood and initiatives that respond to those needs can be designed. Tourism initiatives must undertake gender analysis at the planning stage and integrate the findings and recommendations at each step of the way, from planning through to evaluation. With this information measures of equity can be created to address the disparities and promote equality at all levels of development.
Globalization, Tourism and Sustainable Development in Nigeria: The Problems and the Prospects
(Ilorin Journal od Business and Social Sciences, 2014-03-08) Olatunji, A; Falabi, M. O.
Globalization has been one of the major political-economic term that had gained academic attention of most social science scholars of this century. Globalization has left a significant impact on the on various aspects of human life and has been an enhancing and sustaining factor on various areas of life. Specifically, one of those important areas of modern living greatly influenced by globalization is tourism.
Glossary of Tourism, Leisure and Travels Terms and Acronyms
(Lawrence and Leigh Publishers, Lagos, 2017-09-22) Babalola W.A; Oriade A; Bashiru A.A

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