CAUSES OF BUSINESS FAILURE IN TOURISM INDUSTRY: A CASE STUDY OF EATERIES IN ERIN-EJESHA IN ORIADE L.G.A IN OSUN STATE OF NIGERIA.
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Date
2016-04-13
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JOURNAL OF NATURAL AND APPLIED SCIENCES
Abstract
Thus, this study was conducted to assess the causes of business failure in
tourism industry: a case study of eateries in Erin-Ijesha in Oriade LGA in Osun
state of Nigeria. The research method used for this study was descriptive survey
method. Structural and closed ended questionnaire, interview as well as
observation studies were conducted purposely to gathered information for the
study. Fourteen (14) items were developed and was critically validated by experts.
Questionnaire was designed on four Likert – Scale of Strongly agree, Agree,
disagree and strongly disagree. A total of 250 respondents were randomly
selected to represent the Erin-Ijesha as a whole. Out of 250 respondents 225
questionnaire were correctly filled. Data gathered collected were analyzed using
Average weighed response statistical technique. The results showed that Choice
of inappropriate and costly Location, poor visibility, Insufficient fund , lack of
customers, People Problems, Ineffective staff hiring, Lack of focus on staff
proper training, unclear workplace culture, poor customer experience, unclean or
disorganized restaurant or small details overlooked, poor food quality – dishes
take too long to prepare or delivery to table is slow, overcomplicated menu – too
many food items, staff unable to keep up with the new ever-changing menu, Lack
of uniqueness, overspending, lack of Systems, not watching cash Flow, keeping
Payroll too high, not Advertising, not understanding , food Cost affected the
restaurant business negatively