Browsing by Author "Adebayo Adeyemi Abdulwasiu"

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    ATMOSPHERIC AMBIENCE INFLUENCE ON CUSTOMERS’ EXPERIENCE IN SERVICE MARKETING
    (Federral University, Oye-Ekiti, 2023-10-11) Adebayo Adeyemi Abdulwasiu
    This study examined the consequence of atmospheric ambience on customers’ experience in service marketing with special interest in store-based retail business. Quantitative technique was used as a research design; the population size was infinite as the study focuses on the customers of 19 retail outlets in Lagos state metropolis. Survey method through questionnaire was used to collect the primary data; Godden (2004) model sample size was adopted and 246 was determined as sample size, convenience sampling techniques was employed in the study. Out of the 246 copies of the questionnaire that were administered, 150 were finally retrieved and coded for data analysis. Standard multiple regression (SPSS version 26) was adopted to analyze the data. The conclusion of the study shows that retail store ambience is probably one of the most important factors in attracting and retaining customer and enhancing positive customer experience in retail outlets. The study recommends that the retail stores practitioners should try as much as possible to emphasise more on ways of improving their retail store environment and also make frantic effort in ensuring that their customers have easy access to and fro the retail store by effectively managing the parking lot of their retail store environment.
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    CAPACITY BUILDING AND EMPLOYEES’ PERFORMANCE IN NIGERIAN MANAGEMENT TRAINING INSTITUTE
    (POLAC MANAGEMENT REVIEW (PMR), NIGERIA POLICE ACADEMY, WUDIL-KANO, 2024-07-03) Adebayo Adeyemi Abdulwasiu; Olowookere Muhammed Taofeek
    This study examined the effect of Capacity Building on Employees’ Performance’ with Agriculture and Rural Management Training Institute, Ilorin as case study with a study population of 150 and the sample size of 109 determined through Taro Yamane sample size model. Quantitative method was adopted and data were obtained through structured questionnaire. Regression analysis test revealed a significant positive relationship between capacity building variables (on the job and off the job training) and organizational performance variables (employees’ productivity and employees’ job satisfaction). The study concluded that capacity building has an improbable effect on the success of any organization. Hence, it was recommends that method be created for proper training needs appraisal and evaluation of employees’ performance subsequent to training.
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    CO-CREATION OF CORPORATE REPUTATION: A MULTI - THEORETICALAND THEMATIC EVIDENC E OF CORPORATE COMMUNICATION IN SERVICE MARKETING
    (International Journal of Marketing and Management Sciences. University of Jos, Department of Marketing, 2025-12-13) Adebayo Adeyemi Abdulwasiu
    The concept of corporate reputation has evolved from a peripheral concept to a critical intangible asset and a valuable source of competitive advantage. Its effective management is now considered a cornerstone function of every organization, essential for long-term sustainability and progress in a competitive business environment. This study examined the influence of corporate communication on corporate reputation of selected retail businesses in Lagos state. Qualitative method was used as a research design; the population was infinite as the study focused on customers of the 3 selected retail outlets in Lagos state. Face-to-face interview was used to collect the primary data; four respondents were interviewed for the study. The data was analyzed with NVivo software version 12. From the outcome of the qualitative analysis, there was significant relationship through the themes and sub-themes between the independent variables and dependent variables through the semi-structured interviewed held with the 4 participants. The study concluded that high corporate reputation is achieved when the retail service providers are able to develop enviable corporate communication programs that will assist the firm in achieving the mission of building sustainable corporate identity and image that will guarantee customer repeat patronage and loyalty. The study recommended that service providers should try to package their communication strategy to create awareness, arouse interest and desire and elicit actions of their customers towards their offerings and to build a formidable corporate reputation that can stand a test of time in creating trust and credibility in the minds of their customers
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    COGNITIVE DIVERSITY AND PERFORMANCE OF UNIVERSITY COLLEGE, HOSPITAL IBADAN (UCH)
    (POLAC MANAGEMENT REVIEW (PMR), NIGERIA POLICE ACADEMY, WUDIL-KANO, 2024-07-31) Adebayo Adeyemi Abdulwasiu; Muhammed Taofeek Olowookere; Isiaka Sulu Babaita
    Amid rapid technological advancements, demographic changes, and complex regulatory landscapes, healthcare organizations face significant challenges. Therefore, this study examined the effect of cognitive diversity on organizational performance within the dynamic healthcare sector, focusing on University College Hospital, Ibadan. Utilizing a quantitative descriptive design, this research surveyed 300 staff members of University College Hospital, Ibadan. Following the Krejcie and Morgan sample size determination method, a sample size of 298 participants was derived to ensure representativeness through stratified random sampling of the hospital's diverse workforce. Data were collected via a structured questionnaire using a 5-point Likert scale.Regression analysis indicated a positive correlation between cognitive diversity and enhanced organizational outcomes. Coefficients from the regression analysis revealed a statistically significant relationship (p = 0.001) between cognitive diversity and organizational performance. The findings strongly affirm that cognitive diversity is crucial for enhancing organizational performance in healthcare settings. The study recommends implementing diversity training programs and fostering an environment of open communication and collaboration at University College Hospital, Ibadan. These initiatives are essential for optimizing organizational outcomes amidst the complexities of cognitive diversity, promoting innovation and effective problem-solving in healthcare delivery
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    CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF THE NIGERIAN AVIATION SECTOR
    (Unizik Journal of Marketing, 2025-09-02) Adebayo Adeyemi Abdulwasiu
    Due to competition that is evolving in Nigerian aviation industry and the need to build relationship with customer has results in the aviation sector’s quest to device effective marketing communication elements to generate satisfaction. This study investigated the impact of marketing communication on customer relationships on the selected aviation businesses in Lagos state. The study employed an exploratory research design. The study further utilized a survey method with questionnaires to collect primary data from domestic customers of the chosen airlines. The sample size of 246 was determined using Godden (2004) model as a result of infinite nature of the population of the study and multistage sampling techniques was also used. A total of 150 copies of questionnaires were gathered for data analysis from the 246 copies of questionnaires distributed. Standard multiple regression was employed to analyze the data. The findings indicated that advertising showed a significant relationship with customer relationships (β = .227, t = 2.015, p < .011), and sales promotion also exhibited a positive and significant relationship with customer relationships (β = 0.412, t = 1.925, p = .005). The study concluded that implementing effective marketing communication elements such as advertising and sales promotion by aviation service providers enhances the relationship between the firm and its customers by facilitating interaction between customers and the service providers. The study recommends that aviation service providers should formulate their communication strategies to raise awareness, stimulate interest and desire, and prompt actions among customers toward their services. This approach aims to establish robust customer relationships capable of enduring the dynamic business environment and enhancing customer satisfaction.
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    EFFICACY OF DIGITAL GREEN SUPPLY CHAIN MANAGEMENT TECHNOLOGIES ON TRIPLE BOTTOM LINE PERFORMANCE: MODERATING ROLE OF MANDATORY EXTERNAL REGULATORY PRESSURE
    (International Journal of Marketing and Management Sciences. University of Jos, Department of Marketing, 2025-12-13) Adebayo Adeyemi Abdulwasiu
    This study examined the efficacy of digital green supply chain management technologies on triple bottom line performance: Moderating role of mandatory external regulatory pressure in Dangote Group of companies. Survey design was used for the study as data were collected using questionnaires administered on a sample of two hundred and eighty-four (284) respondents using Taro Yamane sample size determination model from 979 population of supply chain Managers, operations Directors, and sustainability Officers of all major subsidiaries (Cement, Sugar, Salt, Oil/Gas, and Logistics). The data analysis for the study was undertaken through PLM-SEM. Consequently, the findings of the study revealed that digital green supply chain management dimensions positively influence the TBL performance of Dangote Group of companies with beta (â = 0.230), t-statistic (t = 2.468) and p value (p = 0.014), (ß = 0.656), t statistics (t = 11.280) and p value (p = 0.000) and (â =-0.182), t statistics (t = 1.788) and p value (p = 0.074) respectively. The study highlights the critical role of digital green supply chain management technologies as a strategic driver for sustainability and improved TBL performance in the manufacturing company as the results conclusively establish that green supply chain management technologies have positive and significant relationship with TBL performance. The study further recommends that digital green supply chain management technologies should be Integrated into business operations as these would enhance sustainability credentials and improve overall firm performance, contributing to both social, economic and environmental goals of firms.
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    Entrepreneurial Behaviour and the Performance of Small and Medium Scale Enterprise in Kwara State
    (Nigerian Journal of Rural Finance and Entrepreneurship (NJRFE), Ahmadu Bello University, Zaria, 2024-12-21) Adebayo Adeyemi Abdulwasiu; Akanbi Kamoru Lanre
    This study examined the effect of entrepreneurial behaviour on the survival of small and medium scale enterprise in Kwara State. This research measures the entrepreneurs’ mindset exhibited through innovativeness, creativity, business alertness and risk taking and how these attributes contributed to the performance of SMEs. The research focused on a population of 650 small and medium scale enterprises based in Ilorin metropolis. A self-administered questionnaire was used to collect data from a sample of 250 SMEs in Ilorin metropolis which were selected through stratified random sampling method. Collected data were analyzed using descriptive and inferential statistics with the aid of Statistical Package for Social Sciences (SPSS). Correlation and multiple regression analysis were utilized to analyse the data and test the hypotheses. The study revealed that innovativeness, creativity, business alertness and risk taking were significant in affecting performance of SMEs. The study concluded that poor entrepreneurial mindset has a major effect on SMEs performance and if any economy is bended towards development and growth, it would have to embrace this concept. It was recommended that all the policy makers and all stake holders should re-strategize and create fora that can promote entrepreneurial behaviour among the existing and potential entrepreneurs.
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    Evaluating the Effectiveness of Social Media Marketing Strategies on the Performance of Small Businesses in Nigeria
    (Journal of Family Business and Management Studies, Business School, University of the Thai Chamber of Commerce, Bangkok, Thailand, 2026-01-28) Salau, A. A.; Yusuf, I.; Adebayo Adeyemi Abdulwasiu; Akinwumi, D. S.
    Today, small businesses small businesses are faced with plethora of issues that stall their performance and marketing processes because there is absence of adequate resources to invest in mainstream marketing programs which birth the inability to fully achieve the identified objectives The study examined the effectiveness of social media marketing strategies on the performance of small businesses in Nigeria. Also, four research objectives and hypotheses were developed. The study utilized a cross-sectional survey design. The population of the study was 3,005 selected registered small business owners, and a sample of 353 was arrived at using Taro Yamane’s formula. The questionnaire was developed in a structured and closed-ended form, administered by Google Forms. Out of the 353 questionnaires, 350 were filled, giving a response rate of 99.1%. A simple random sampling technique was adopted to ensure that each small business within the population had an equal chance of being selected, thereby minimizing bias and improving the representativeness and generalizability of the findings. A Likert scale was adopted ranging from 1 (Strongly Disagree) to 5 (Strongly Agree). To guarantee the quality of the study’s instrument, face validity was checked, experts reviewed content accuracy and inter-observer reliability was measured with a Cronbach’s Alpha coefficient value of 0.82 for performance, 0.78 for influencer marketing, 0.80 for user generated content and 0.84 for paid advertising which revealed the acceptable level of 0.70. The collected data was analyzed using descriptive and inferential statistics. Hierarchical regression analysis was used to test the hypotheses using SPSS version 27. The findings of the study revealed that all four strategies had a positive and significant effect on the performance of small businesses in Nigeria. Among all the social media marketing strategies, user-generated content (B = 0.4789, p = 0.003) and community engagement (B = 0.4023, p = 0.013) proving that being open and interacting leads to more achievements. Although influencer marketing (B = 0.5125, p = 0.002) and paid advertising (B = 0.3265, p = 0.039) had a positive effect, but to a smaller extent. The result revealed that all the four variables exhibited positive and statistically significant relationships with business performance: Influencer Marketing (B = 0.5125, p = 0.002), Paid Advertising (B = 0.3265, p = 0.039), Community Engagement (B = 0.4023, p = 0.013), and User-Generated Content (B = 0.4789, p = 0.003). regression model was statistically significant indicating that the four predictors jointly explained 20% of the variance in small business performance. Regression model was statistically significant indicating that the four predictors jointly explained 20% of the variance in small business performance Diagnostic tests confirmed that the model satisfied assumptions of normality, homoscedasticity, multicollinearity (VIF = 1.83–2.41), and residual independence (Durbin–Watson = 1.89), validating the robustness of the results. Based on the result of the study, it was recommended that small businesses should focus on having customers post content and interact regularly to earn their trust and succeed in the digital world for a longer time.
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    Exploring the Link Between Gender Stereotype Perceptions and Cosmetic Product Purchase Intentions: A Comparative Analysis of Nigerian Consumers in a Global Context
    (Uniben Journal of Marketing, Department of Marketing, University of Benin, 2025-12-29) Adebayo Adeyemi Abdulwasiu
    The study examined the effect of gender stereotyping on customer patronage of Nivea cosmetic in selected retail cosmetic outlets in Ilorin metropolis of Kwara state, Nigeria. Quantitative method was used as a research design; the population size was infinite as the study focused on customers of the 3 selected retail cosmetic stores in Ilorin, Kwara state. Godden (2004) model sample size was adopted and 246 sample size was determined, multistage sampling techniques was utilized in the study, structured self-administered questionnaire was used to collect the primary data. Out of the 246 copies of the questionnaire that were administered, 150 were finally retrieved and inputted for data analysis. Standard multiple regression was adopted to analyze the quantitative data. Findings from the tested hypotheses revealed that all the 2 predictor variables significantly explained the dependent variables, the test of the hypothesis at 0.05(5%) level of significance did not support HO1 and H02, with p<0.000 respectively, jointly and significantly affected customer satisfaction (β = .227, t = 2.015, p < .011, β = 0.412, t = 1.925, p = .005) and product quality (β = 0.204, t = 2.206, p = .029, β = 0.256, t = 3.416, p = .001). High customer's judgment of Nivea's product quality is not solely based on the intrinsic attributes of the cosmetics themselves. To optimize customer satisfaction, organizations should focus on implementing tailored communication training for staff, design flexible customer interaction channels and incorporate personality-focused insights into customer journey mapping. The retail service providers must prioritize training to foster gender and ageinclusive customer service, ensuring all interactions positively reinforce product quality.
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    Flexible Working Arrangements and Employees’Job Satisfaction in Hospitality Industry
    (African Journal of Management and Business Research, 2023-09-09) Adebayo Adeyemi Abdulwasiu; Waheed Ibrahim
    This research work examined the effect of flexible working arrangements on employees’ job satisfaction in hospitality industry in Ilorin metropolis. Ten hotels were selected and 216 close ended copies of questionnaire were distributed across the ten selected hotels to collect the quantitative data. Five employees were also purposively selected for interview using semi structured interview. Structural Equation Model (PLS-SEM) and SPSS were used to analyze the quantitative data while thematic analysis was used to analyze the qualitative data with the aid of NVIVO software. The statistical result showed a positive and significant effect of flextime, shift work and job sharing on employees’ job commitment and employees’ productivity. Part-time on the other hand has no significant relationship with employees’ job commitment and employees’ productivity of the selected hotels. The qualitative finding also supported the quantitative result, it was revealed that flextime, shift-work and job sharing has a significant effect on employees’ job commitment and employees’ productivity. The qualitative findings however showed that effective implementation of part time will have a significant impact on employees’ job satisfaction. The study concluded that the flexible working arrangements are indeed drivers of business as it decreases absenteeism and increases employee turnover. The study recommends that there should be trust and effective communication between the parties. Proper communication will allow both parties to understand the needs of each other and negotiate terms that are acceptable to both.
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    Franchising Agreements and Organizational Performance of Multinational Corporations: A Synthesis of Theory, Evidence, and Strategic Implications
    (AE-FUNAI JOURNAL OF MANAGEMENT SCIENCES, Faculty of Management Sciences, Alex Ekwueme Federal University Ndufu Alike, Ebonyi State., 2026-03-06) Adebayo Adeyemi Abdulwasiu
    Franchising agreements in multinational corporations often lead to challenges in maintaining consistent brand standards and operational control across diverse markets. These issues can negatively impact organizational performance by diluting brand equity and creating operational inefficiencies due to the franchisor's limited direct oversight. This study investigated the impact of franchising agreement on organisational performance of multinational corporation with special emphasis on Nigerian bottling company, Ilorin, Kwara state. The study employed crosssectional survey research design. The study further utilized questionnaires to collect primary data from ninety-three employees of Nigerian bottling company, Ilorin, Kwara state. A total of 93 copies of questionnaires were distributed and retrieved for data analysis. Standard multiple regression was employed to analyze the data. The findings indicated that cultural adaptation showed a significant relationship with organisation performance (β = .453, t = 5.279, p < 0.05), and territory right and marketing protection also exhibited a positive and significant relationship with customer relationships (β .687, t = 7.680, p = 0.000). The study concluded that MNCs that effectively adapt their franchising agreements to the local culture of the host country tend to achieve superior financial and operational performance and clear and unambiguous delineation of territorial rights and robust marketing protection within the agreement significantly boosts franchisee confidence and commitment. The study recommends that MNCs should develop a flexible framework that allows for country-specific modifications and the establishment of a transparent conflict resolution mechanism in a clear and well-defined process for dispute resolution, which should be a core component of every franchise agreement.
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    GREEN HUMAN RESOURCE MANAGEMENT AND EMPLOYEE PERFORMANCE OF KWARA STATE GENERAL HOSPITAL, ILORIN
    (The Administrators and Management Scientists, A Publication of the Faculty of Administration & Management Sciences, Adekunle Ajasin University, Akungba Akoko, 2023-05-09) Adebayo Adeyemi Abdulwasiu; Olanrewaju Kareem
    This research x-rays the effect of green human resource management on employee performance of Ilorin general hospital, Kwara State. Quantitative method was used as a research design; the population size was 470. Taro Yamane (2004) sample size model was adopted and 216 was determined as sample size. Survey method through questionnaire was also used to collect the primary data from all the 216 respondents; convenience sampling techniques was employed in the study. The 216 questionnaires that are finally retrieved were coded for data analysis. Both Standard multiple regression, descriptive and inferential statistics were utilized using simple percentage table to analyze the data. From the empirical result obtained, it was discovered that Green Training And Green Recruitment and Selection consider in this study is a predictor of employee performance. The result showed that there is a significant relationship between green training and development and employee performance. Also, there was a significant relationship between green recruitment and selection and employee performance. Based on the findings from the study, it was recommended that Ilorin General Hospital should consider endeavor to prioritized employee’s engagement in green activities as a way of measuring and evaluating employee performance in the organization.
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    Green Human Resource Management and Employee Performance: An Examination of The Ability-Motivation-Opportunity Framework in Supply Chain Organization
    (AKSU Journal of Management Sciences (AKSUJOMAS), Faculty of Management Sciences, Akwa Ibom State University, Obio Akpa Campus., 2026-01-21) Adebayo Adeyemi Abdulwasiu; Bello Fatai
    This study examines the link between Green Human Resource Management (GHRM) and employee performance, using the Ability-Motivation-Opportunity (AMO) framework in the context of Nigerian supply chain organizations with Olam Feed Mills, Ogbondoroko, Ilorin, Kwara State as a case study. The research specifically focuses on the roles of green recruitment and selection and green training and development in fostering employee performance. A quantitative research design was adopted, utilizing a survey method with a structured questionnaire. The study's population consisted of 470 employees of Olam Feed Mills. Using the Taro Yamane (2004) sample size model, a sample size of 216 was determined. Data was collected via a convenience sampling technique. The f-statistics of 494.244 shows that the model is statistically significant. It shows that there is a significant relationship between green recruitment practices and employee’s performance while R2 value of 0.836 reveals that green training and development practices independently account for 83.6% of the variation in employee performance of Olam Feed Mills, thereby accepting the alternative hypothesis and rejecting the null hypothesis. These GHRM practices collectively contribute to improved employee performance. The study concludes that for organizations to effectively implement a green strategy, they should systematically integrate GHRM practices into their core operations to build a capable and engaged workforce. The findings provide practical recommendations for supply chain managers that seeks to leverage on GHRM for sustainable business outcomes in emerging economies.
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    Guerrilla Marketing and Online Market Place
    (Federal University, Dutsin-ma, 2024-04-15) Adebayo Adeyemi Abdulwasiu
    The development of electronic media and technological breakthroughs led to the creation of guerrilla marketing, a low-cost marketing tactic designed to draw in large audiences. It entails utilizing the diffusion and surprise effects to produce marketing campaigns that are memorable and effective. The development of guerilla marketing, its guiding ideas, and its effects on the intended audience are all examined in this study. Start-ups, small enterprises, and corporations with fewer corporate constraints have embraced this strategy and integrated it with the online marketplace. Eighty participants in the study were chosen by probability sampling, and the data was analyzed using both descriptive and inferential statistics. (F (1, 98) = 46.075, p < 0.01, R = 0.566, R2 = 0.320, and adjusted R2 = 0.313). It has been discovered from the study that guerilla was recommended that creativity, clarity, and emotional arousal, should be considered by every online platform that recognizes guerilla marketing as a marketing strategy and has only lately become aware of its potential.
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    Impact of Communication on Customers’ Satisfaction in Hospitality Industry in Kwara State, Nigeria
    (African Scholar Publications & Research International, 2021-07-11) Adebayo Adeyemi Abdulwasiu
    This research examined the relationship between effective communication and customer`s satisfaction with a particular reference to hospitality industry in kwara State. It is aimed at finding out the extent to which effective communication helps customer`s satisfaction in Kwara State. In an attempt to establish the thrust of this research, primary and secondary data were generated. Secondary data were sourced from articles textbook and journals and primary data was generated through self-administered questionnaire. Both descriptive and inferential statistics were utilized for data analysis with the aid of statistics package for social science. Descriptive data was analyzed using simple percentage table and regression analytical tools were used to test the hypothesis. From the empirical result obtained, it was discovered that (communication channel and message design) considered in this study were predictors of customer satisfaction. The result also showed that there was a significant relationship between communication channel and customer loyalty. Based on the findings from the study, it was recommended that both management and junior staff should develop more interest in best communication strategies to retain both new and old customers.
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    Impact of Communication on Customers’ Satisfaction in Hospitality Industry in Kwara State, Nigeria
    (African Scholar Journal of Mgt. Science and Entrepreneurship, 2021-10-29) Adebayo Adeyemi Abdulwasiu
    This research examined the relationship between effective communication and customer`s satisfaction with a particular reference to hospitality industry in kwara State. It is aimed at finding out the extent to which effective communication helps customer`s satisfaction in Kwara State. In an attempt to establish the thrust of this research, primary and secondary data were generated. Secondary data were sourced from articles textbook and journals and primary data was generated through self-administered questionnaire. Both descriptive and inferential statistics were utilized for data analysis with the aid of statistics package for social science. Descriptive data was analyzed using simple percentage table and regression analytical tools were used to test the hypothesis. From the empirical result obtained, it was discovered that (communication channel and message design) considered in this study were predictors of customer satisfaction. The result also showed that there was a significant relationship between communication channel and customer loyalty. Based on the findings from the study, it was recommended that both management and junior staff should develop more interest in best communication strategies to retain both new and old customers.
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    IMPACT OF GREEN COMPENSATION ON EMPLOYEE INNOVATIVENESS AMONG FOOD RETAIL OUTLETS
    (Summit University, Offa, 2023-06-25) Adebayo Adeyemi Abdulwasiu
    Background: Organisation prioritize sustainability has been top concern since environmental legislation and social pressure had compel firms to adopt eco-friendly policies and practices to effectively achieving their economic goal. However, organizations that explore green initiative expect their employees to perceive sustainability as a priority to increase innovatively through pro-sustainability. Based on this perspective, this study aims to investigate the impact of green compensation on employee innovativeness among food retail outlets in Nigeria. Materials and Methods: A sample size of 220 employees was conveniently selected from Shoprite and Edinwo Stores in Ilorin Metropolis to participate in the study, using convenience sampling technique. Aquestionnaire with a Likert-Scale from 1-5 was used to collect the data to determine green compensation influence on employee innovativeness to attain company sustainability. To ensure reliability and validity of the data set, the sample size only includes workers who are currently working with Shoprite and Edinwo Stores. Multiple regression analysis shows that one out of two hypotheses tested have significance relationship with employee innovativeness. Results: The result shows clearly that green financial compensation motivate employee interest to support company environmental practices. Surprisingly, further finding revealed that green non-financial compensation has no significance impact on employee innovativeness. Conclusion: The study concluded that green compensation has significance impact on employee innovativeness to achieve sustainability. It is recommended that firms/stores should focus and concentrate on antecedents of green non-financial compensation and should be institutes into food retail stores compensation scheme.
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    IMPACT OF GREEN COMPENSATION ON EMPLOYEE INNOVATIVENESS AMONG FOOD RETAIL OUTLETS
    (Summit University, Offa, 2023-09-01) Adebayo Adeyemi Abdulwasiu
    Background: Organisation prioritize sustainability has been top concern since environmental legislation and social pressure had compel firms to adopt eco-friendly policies and practices to effectively achieving their economic goal. However, organizations that explore green initiative expect their employees to perceive sustainability as a priority to increase innovatively through pro-sustainability. Based on this perspective, this study aims to investigate the impact of green compensation on employee innovativeness among food retail outlets in Nigeria. Materials and Methods: A sample size of 220 employees was conveniently selected from Shoprite and Edinwo Stores in Ilorin Metropolis to participate in the study, using convenience sampling technique. Aquestionnaire with a Likert-Scale from 1-5 was used to collect the data to determine green compensation influence on employee innovativeness to attain company sustainability. To ensure reliability and validity of the data set, the sample size only includes workers who are currently working with Shoprite and Edinwo Stores. Multiple regression analysis shows that one out of two hypotheses tested have significance relationship with employee innovativeness. Results: The result shows clearly that green financial compensation motivate employee interest to support company environmental practices. Surprisingly, further finding revealed that green non-financial compensation has no significance impact on employee innovativeness. Conclusion: The study concluded that green compensation has significance impact on employee innovativeness to achieve sustainability. It is recommended that firms/stores should focus and concentrate on antecedents of green non-financial compensation and should be institutes into food retail stores compensation scheme.
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    IMPERATIVE OF ENTREPRENEURIAL ORIENTATION DIMENSION ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KWARA STATE,
    (Gombe State University, Gombe, 2024-06-02) Adebayo Adeyemi Abdulwasiu; Kareem Shola Thompson
    This study explored the consequence of EO on performance of SMEs in Offa local Government Area of Kwara State. The study’spurpose was to establish the effect of entrepreneurial orientation dimensions such as proactiveness and innovativeness on performance of SMEs as proxy by customers’ patronage and profitability of small and medium scales businesses in Offa local Government Area of Kwara State from 2018 to 2023. Survey design was used for the study as data were collected using questionnaires administered on a sample of one hundred and nine (109) respondents from the total population of 150. Data analysis for the study was carried with multiple linear regression. Consequently, the findings of the study revealed that R-Square values are 0.967 and 0.683 customers’ patronage and product quality respectively. In the course of the entrepreneurial orientation’s distinctiveness, the findings established the surfacing of proactive innovation (a permutation of proactiveness and innovativeness) which revealed a significant positive association on customer patronage and product quality. The study concludes that entrepreneurial orientation is very significant in the performance of the SMEs as it helps in the survival of the business and allowing them to effectively participate especially within fast-changing industries in this present economic situation. The study further recommends that business should try to be pro-active in pleasing the present and future desires of their esteem customers and should also accept the spate of Innovation in their respective enterprise.
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    Intensive Incubation in a Volatile Ecosystem: Empirical Evidence of Business Incubation and Start-Up Performance in Nigeria
    (AE-FUNAI JOURNAL OF MANAGEMENT SCIENCES, Faculty of Management Sciences, Alex Ekwueme Federal University Ndufu Alike, Ebonyi State, 2026-03-06) Adebayo Adeyemi Abdulwasiu
    This study investigates the influence of entrepreneurial support services on the performance of start-ups. The research is motivated by the growing need to understand how non-financial support mechanisms contribute to the sustainability and competitiveness of new ventures. The population of the study is 200 active start-up businesses currently under-going incubation process at technological Incubation Centre, Kwara state, between year 2023-2025. The study adopted MACORR sample size to determine the sample size of 123 which represents the population after considering 5% margin error and 95% confidence level. A structured questionnaire was administered to select start-up owners and managers, and data were analyzed using Structural Equation Modeling (SEM) via R statistical software. The results revealed that all three support dimensions, training support (β = 0.334, p < 0.001), business advisory services (β = 0.289, p = 0.001), and technical support (β = 0.301, p < 0.001)—have significant and positive effects on start-up performance. The model accounted for 67.8% of the variance in performance (Adjusted R² = 0.678), indicating strong explanatory power. The study concludes that entrepreneurial support systems are vital to start-up growth and recommends enhanced capacity-building initiatives, mentorship programs, and targeted technical assistance to improve the success rate of start-ups.