EFFICACY OF DIGITAL GREEN SUPPLY CHAIN MANAGEMENT TECHNOLOGIES ON TRIPLE BOTTOM LINE PERFORMANCE: MODERATING ROLE OF MANDATORY EXTERNAL REGULATORY PRESSURE
No Thumbnail Available
Date
2025-12-13
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Marketing and Management Sciences. University of Jos, Department of Marketing
Abstract
This study examined the efficacy of digital green supply chain management
technologies on triple bottom line performance: Moderating role of mandatory
external regulatory pressure in Dangote Group of companies. Survey design was
used for the study as data were collected using questionnaires administered on a
sample of two hundred and eighty-four (284) respondents using Taro Yamane
sample size determination model from 979 population of supply chain Managers,
operations Directors, and sustainability Officers of all major subsidiaries (Cement,
Sugar, Salt, Oil/Gas, and Logistics). The data analysis for the study was undertaken
through PLM-SEM. Consequently, the findings of the study revealed that digital
green supply chain management dimensions positively influence the TBL
performance of Dangote Group of companies with beta (â = 0.230), t-statistic (t =
2.468) and p value (p = 0.014), (ß = 0.656), t statistics (t = 11.280) and p value (p
= 0.000) and (â =-0.182), t statistics (t = 1.788) and p value (p = 0.074)
respectively. The study highlights the critical role of digital green supply chain
management technologies as a strategic driver for sustainability and improved TBL
performance in the manufacturing company as the results conclusively establish
that green supply chain management technologies have positive and significant
relationship with TBL performance. The study further recommends that digital
green supply chain management technologies should be Integrated into business
operations as these would enhance sustainability credentials and improve overall
firm performance, contributing to both social, economic and environmental goals
of firms.