Scholarly Publication

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Browsing Scholarly Publication by Author "Abdulraheem, Issa"

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    Analysis of Market Innovation and Organisational Performance in Nigerian Food and Beverage Manufacturing Sector
    (2019-03) Bamidele, Ayodeji Gbenga; Abdulraheem, Issa; Brimah, Aminu Nassir
    The study examined the relationship between market innovation and organizational performance. Survey research design was used in the study. Data for this research was obtained from primary sources with the aid of a structured questionnaire. Krejche and Morgan formular was used to estimate the sample size. 355 copies of questionnaires were administered to employees of the selected companies out of which only 309 copies were found to be useful for data analysis. The data were analyzed using descriptive statistics and inferential statistics of partial least square structural equation model (PLS-SEM). The hypothesis was tested at 0.05 alpha levels. Findings revealed that market innovation significantly impacts market performance (β =.317, t= 4.720, p=.000). The next vital predictor in order of importance is market innovation and employee performance (β = .313, t= 4.286, p= .000) and finally, market innovation and financial performance (β = .220, t= 4.061, p= .000). The study concludes market innovation is a key determinant of organizational performance. The study recommended that in order to sustain a competitive edge in today’s market; organisations have a twofold mission of continuously generating extra value for their customers whilst thriving to cut costs and increase their productivity. To make this mission possible, the results of this study suggest that organisations give additional importance to market innovations for attaining high organisational performance
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    Innovation Complexities and Market Performance: Evidence from Nigerian Food and Beverage Sector
    (2019-03) Bamidele, Ayodeji Gbenga; Abdulraheem, Issa; Brimah, Aminu Nassir
    The dynamic nature of business environment and the ever changing needs of consumers have to constantly make strategic organizations to continue to adopt innovative practices to continue to survive. Firms adopt innovation strategy to survive and gain competitive advantages in the marketplace. Innovation strategy entails adoption and implementation of a new or significantly improved product, or process, a new marketing method, or a new organizational method in business practices. The thrust of this study was to examine the relationship between innovation complexities and market performance. The study adopted primary data were with the aid of a structured questionnaire that was administered to respondents. A Structural Equation Model was used to test the hypothesis and findings of the study revealed that innovative practices adoption and implementation is provides opportunities to organization in terms of been proactive to changes and also initiating positive changes that aids competitive advantage and sustainable performance. The study recommends that since innovative practices is germane and integral for improved sustainable performance, it must be continuously maintained, sustained and improved