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Browsing Scholarly Publication by Author "Bashiru Adekunle Afeez"

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    Factors Influencing Patronage and Effectiveness of Consumers’ Demographic Attributes On Preference for Foodservice Outlets in Ilorin, Kwara State
    (IOSR Journal of Business and Management (IOSR-JBM), 2020-06-22) Bashiru Adekunle Afeez
    Predicting factors influencing consumers’ preference for foodservice outlets without empirical investigations could be a tough task and could yield an unreliable outcome given that such factors depend on a number of independent and dependent variable arising from consumers’ point of view. This study investigated factors influencing consumers’ preference of foodservice outlets in Ilorin, Kwara State. Structured questionnaires were used to collect data from 685 non-randomly selected consumers from 7 purposely selected foodservice establishments. A modified questionnaire from past studies was validated through a pilot study which resulted in a reliability value of 0.869. Results of data from the main study revealed that all the factors examined were influential to consumers’ preference for foodservice outlet. Accordingly, the top factors are the quality of food served (x̅ = 4.30 & σ = 1.14), staff courteousness and friendliness (x̅ = 4.26 & σ = 0.94), the location of the foodservice outlet (x̅ = 4.25 & σ = 1.02), affordability in terms of cost/price of food items (x̅ = 4.24 & σ = 1.03) and, cost-and-quality of food served (x̅ = 4.24 & σ = 1.02). Furthermore, consumers’ demographics do not influence the perception of factors influencing patronage of foodservice outlets in Ilorin metropolis. This study recommends that similar studies are replicated in major cities witnessing growth in foodservice business across Nigeria so that tailor-made outcomes are available for an individual situation