New business
| dc.date.accessioned | 2024-12-24T10:44:53Z | |
| dc.date.available | 2024-12-24T10:44:53Z | |
| dc.date.issued | 2023-01-13 | |
| dc.description | In the first year, the focus will be on perfecting the products, testing the market, and selling locally. By the second year, distribution will expand to urban centres, and by years three to five, the aim is to scale up production, explore export opportunities, and introducing new product lines (Ojelade et al., 2023). The core purpose of Green Wellness Beverage goes beyond commercial success. It is committed to celebrating Nigeria's beverage heritage encourage natural wellness, and support local agriculture while introducing innovative, health-focused drink options for everyone to enjoy. | |
| dc.description.abstract | Green Wellness Beverage brings traditional Nigerian hibiscus drinks to the UK, designed for health-conscious people aged 25-45. The company aims to secure 10% of the market within three years, starting with a revenue goal of £60,000 and expecting 13% growth each year. The range includes Golden Zobo, Hibiscus Spritz, and Zobo Detox Shots, featuring superfoods like turmeric, baobab, and moringa. With eco-friendly packaging and a strong online presence, Green Wellness stands out from competitors such as Innocent Drinks and Remedy Kombucha. By blending Nigerian flavours with modern health trends and a commitment to sustainability, it aims to make a lasting impact on the UK beverage market. | |
| dc.description.sponsorship | Currently, the business is a sole proprietorship in its startup phase. The vision is to grow into a top innovative beverage brand within three to five years. The business idea was sparked by my passion for healthy living and a desire to celebrate zobo drinks, which hold cultural significance in Nigeria. With the global demand for functional beverages on the rise, this venture aims to meet the needs of customers looking for drinks that combine traditional flavours with modern health trends, appealing to both Nigerian and international markets. The strategic vision of this company includes key goals of the business which are to create high quality, natural drinks that showcase the versatility of zobo and other Nigerian ingredients; promote health and wellness through our products and build a sustainable business that supports local farmers and agriculture. (Akinlabi et al., 2019). | |
| dc.identifier.uri | https://kwasuspace.kwasu.edu.ng/handle/123456789/2916 | |
| dc.title | New business |