New business
No Thumbnail Available
Date
2023-01-13
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Green Wellness Beverage brings traditional Nigerian hibiscus drinks to the UK, designed for health-conscious people aged 25-45. The company aims to secure 10% of the market within three years, starting with a revenue goal of £60,000 and expecting 13% growth each year. The range includes Golden Zobo, Hibiscus Spritz, and Zobo Detox Shots, featuring superfoods like turmeric, baobab, and moringa. With eco-friendly packaging and a strong online presence, Green Wellness stands out from competitors such as Innocent Drinks and Remedy Kombucha. By blending Nigerian flavours with modern health trends and a commitment to sustainability, it aims to make a lasting impact on the UK beverage market.
Description
In the first year, the focus will be on perfecting the products, testing the market, and selling locally. By the second year, distribution will expand to urban centres, and by years three to five, the aim is to scale up production, explore export opportunities, and introducing new product lines (Ojelade et al., 2023).
The core purpose of Green Wellness Beverage goes beyond commercial success. It is committed to celebrating Nigeria's beverage heritage encourage natural wellness, and support local agriculture while introducing innovative, health-focused drink options for everyone to enjoy.