Media Awareness of Pap Smear Testing among Women in Select Local Government Areas of Adamawa State, Nigeria
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Date
2025-03-31
Journal Title
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Volume Title
Publisher
Biannual Review of Glorious Vision University
Abstract
The researchers investigated the effectiveness of media campaigns in raising awareness
about Pap smear testing among women in Michika, Gombi and Numan Local
Government Areas (LGAs) of Adamawa State, Nigeria. Questionnaire was used to elicit
information from 399 respondents in a cross-sectional survey. The findings revealed a
significant gap in awareness, indicating that current media efforts have not effectively
educated women about this crucial health screening. Despite some moderate awareness,
the overall impact of media campaigns was found to be low, suggesting that these
initiatives do not resonate with the target audience or provide sufficient information. The
findings pointed to a lack of targeted and culturally relevant messaging, which has
contributed to limited understanding and low uptake of screening. Based on these
findings, several recommendations were made, including the collaboration of government
health agencies and media outlets to develop targeted campaigns that consider cultural
and religious contexts. The incorporation of social media platforms was also emphasised
to reach younger women with engaging content. Finally, integrating media campaigns
with local healthcare providers can help bridge the gap between awareness and service
utilization by providing women with clear information on accessing Pap smear screening
services and addressing any fears or misconceptions.
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Citation
6. Bamaiyi, G., Shaibu, A.J. & Ndijida, M.A. (2025). Media awareness of Pap smear Testing among women in selected Local Government Areas of Adamawa State, Nigeria. Biannual Review of Glorious Vision University, 2 (1)