Entrepreneurial Alertness and Opportunity Recognition among Bakers in Ilorin, Kwara State, Nigeria
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Date
2021-06
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Journal ISSN
Volume Title
Publisher
COLLEGE OF MANAGEMENT AND SOCIAL SCIENCES, RENAISSANCE UNIVERSITY
Abstract
The art of opportunity recognition has long been viewed as a black box that needed further attention. Bakery owners join their mastery with administrative capacities to recognize and create an opportunity. This study examines the influence of entrepreneurial alertness as a personality traiton opportunity recognition. The study adopted a cross sectional survey using responses from 229 bakers selected with systematic random sampling approach from a sample of association of Master Bakers of Nigeria, Kwara state branch. frame. Questionnaire was adopted as the instrument for data collection which was analysed using multiple standard regression. The regression coefficients revealed adjusted R2of 0.122 for opportunity recognition. Therefore, the study concludes that entrepreneurial alertness plays a significant role in recognition of opportunities and is considered as a target-oriented process that serves as a means to new value creation and innovation. The study also recommends that the bakers should engage in activities that improved their environmental scanning abilities to enhance their alertness and also attend training program that can enhance and improve the individual cognitive thinking and mental simulation.