Factors associated with marketing of poultry products in Ilorin metropolis, Kwara State Nigeria
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Date
2017
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Entrepreneurship, Innovation and Management
Abstract
The study examined factors associated with marketing of poultry products in Ilorin metropolis, Kwara State Nigeria. Simple random sampling as used to select 50% of farmers from a list of poultry farmers obtained from Kwara State Agricultural Development Project (ADP), Ilorin. A total of sixty respondents were interviewed for the study. Poultry products marketing in Ilorin include broilers (43.3%), spent layers (27.1%), cockerels (23.3%), eggs (27.1%), turkey (3.3%) and quails (10.0%). Marketing channels include; direct sales method at the gates of poultry farms or displayed in cages at market places, road side or lorry stations. Poultry products' marketing reaches its peak in Ilorin during festive seasons such as Christmas, Easter and Muslim festivals. Farmers employ strategies such as target and contract production in marketing their products. In conclusion, factors such as farm location, number and size of birds/eggs and time of production affect marketing of poultry products in Ilorin metropolis.