Scholarly Publication

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Browsing Scholarly Publication by Author "Abiodun Jombadi"

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    A Critical Discourse Analysis of Radio Biafra's Hate Speeches on Facebook
    (Lagos Papers in English Studies, 2022) Abiodun Jombadi
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    Analysis of Linguistic Features in Graffitis of the Kwara State University Students
    (Federal University Lokoja Press, 2018) Abiodun Jombadi
    The work studied the thematic concerns of graffiti sourced from the campus of Kwara State University in Malete. The data were analysed within the framework offered by Fairclough's post-structuralist model of Discourse Analysis. The data, which were qualitatively analysed, were randomly drawn from messages on walls, classrooms, corridors, toilets, and hostels of the University. Data were qualitatively analysed. Findings revealed eleven major thematic concerns of these graffiti, namely, personal history, politics, imperative actions, business, requests, personal feelings, love and relationship, personal philosophy, personal reflection, sports, personal judgement and sentiment. Graffiti communicative strategies were identified as coinage, alphabetism, metaphor, pun, slang, code-mixing and pidgin. All these subsumed under three major categories as morphological devices, rhetorical devices and sociolinguistic devices. The paper concluded that the present study is vital in understanding how graffiti culture is expressed within the Kwara State University's domain.
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    Driving Entrepreneurial Acumen through Language Resourcefulness: A Speech Acts Analysis of Selected Radio Jingles in Pidgin
    (2016) Abiodun Jombadi; Ruth Jacob; Sunokpera Abdul
    The fact that advertisement serves as a vital component of entrepreneurial exertions remains indubitable. Consequently, the role of language in driving an effective process of advertising informs this research. The paper aims at analyzing some radio jingles in pidgin, using J.L. Austin’s Speech Acts Theory with the intent of explaining the role of utterances in arresting the attention of the target audience. Speech Acts, as a theory, explains the roles of utterances in shaping the attitudes of participants in interpersonal communication. It reflects the intentions of the speaker and the effects the speaker’s expressions have on the hearer. Radio jingles are not cool, reasoned pose, but deeply emotional works that use wrenching language, dramatic exaggeration and figurative speech. The selected jingles, collected from the electronic media (radio), all of which were done in Pidgin, were transcribed and analyzed for the purpose of this paper, using the quantitative method of analysis. It is revealed in the findings that Pidgin, based on its perceived popularity particularly in the business environment and in Nigeria as a whole, is a resourceful ally to entrepreneurial avenues for promoting goods and services through advertisements as Pidgin advertisements reflect some characteristics of the general Nigerian speech community in their forms like code-switching, etc. The paper concludes that since target audience of an advert in Pidgin is incredibly large, advertisers can take advantage of the creativity embedded in Pidgin due to its numerous lexico-semantic process.
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    Stance evaluation and politics of language: an appraisal analysis of President Muhammadu Buhari's speeches on Covid-19 pandemic
    (International Journal of Social Sciences and Humanities Research, 2022) Abiodun Jombadi