Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework
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Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
Komunikator
Abstract
This study generated and content-analyzed Facebook and Instagram postings on
agricultural messages by Nigerian farmers in three years (2019-2021) within
specific contexts and in comparison with postings similar to ones initiated by
private individuals and government agencies as well as those posted at
continental level on the two social media channels. While the data are
graphically displayed, a paired-sample T-test was conducted to establish
statistically significant differences in the agricultural messages posted on the two
social media by Nigerian farmers and farmers from other countries in Africa. All
four null hypotheses tested were rejected as statistically significant differences
were established between the paired population means. It was also found that
Nigerian farmers are accustomed to the use of social media in promoting
agricultural-related messages, indicating their exposure to the diffusion of
agricultural innovation in line with the trends in advanced nations. It was
concluded that social media remains a viable tool for promoting agriculture,
particularly during food insecurity and global economic crisis. It was
recommended that the Nigerian government should provide an enabling
environment for agricultural promotion in the digital age.
Description
This research takes the study of social media use by farmers further by investigating their level of adoption of Facebook and Instagram, sources of agricultural posts on Facebook and Instagram, and the context of the messages posted on the two platforms by farmers and other stakeholders.
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Citation
2. Aliagan, I. Z., Ahmad, M.B., Daranijo, H.O. & Na’Allah, H.M. (2023). Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework. Komunikator, 15(2), 142-154.