ECONOMICS OF LOCAL COW MILK PRODUCTS MARKETING IN KWARA STATE, NIGERIA
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Date
2012
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Agriculture and Food Sciences
Abstract
This study examined the local cow milk products marketing in Nigeria, using Kwara as a
case study. Specifically, the study appraised socio-economic characteristics of local cow milk
products marketers, the marketing profile and identified problems limiting marketing
activities for local cow milk products. For the study 75 respondents were surveyed across the
study area while data gathered were analysed using marketing margin and marketing
efficiency analyses. Results show that only women were marketers of local cow milk
products. The marketing chain for the commodity is simple and crude. It starts from the raw
cow milk processors through retailers to the consumer. Local cow milk products include
cheese: fried and raw, ‘nono’ (sour-milk), ‘mai sanu’(local butter) and ‘ori-amo’. However
these products were poorly packaged. Estimated average marketing margin was 90.6 per
kg of processed milk while the estimated marketing efficiency is 115.5%. Most respondents
sourced their marketing funds solely from their meager personal savings. Problems militating
against the local milk products marketing were lack of efficient storage facilities and the
seasonal supply/availability of cow milk. Considering the study findings, there is the need for
stake-holders in the milk market to work out necessary improvements in the quality of local
cow milk products. Researches and relevant efforts aimed at increasing cow milk yields in the
study area should be stepped up so as to facilitate raw milk availability. Better processing
equipment for the local milk processing activities should also be researched into. There is
also the need to provide credit facilities to local cow milk processors and traders alike as this
will go a long way to supplement marketer’s personal savings