Media Advocacy for Rebranding Nigeria Through Voluntary Youth Organisations: A Study of The Scout Association of Nigeria.
| dc.contributor.author | Salami, B.A. | |
| dc.date.accessioned | 2025-04-07T12:32:27Z | |
| dc.date.available | 2025-04-07T12:32:27Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | Rebranding is not new in the Nigeria media space. Several attempts have been made before now in rebranding Nigeria but to no expected result. It has been given different names by different administrations but aiming the same result. The rebranding project is also aims to transform the image of Nigeria before the international communities. The study explained the prevailing societal vices such as: financial fraud, ritual killings amongst others. The efforts of the past governments in rebranding Nigeria were examined in the study. The work also researched on how Youth Organisations such as the Scout Association can complement the media advocacy in the rebranding project in Nigeria. Persuasion theory was adopted in the study. The study suggested that rebranding Nigeria may be successful if the use the Scout Association of Nigeria is encouraged and saddled with such responsibility. The study concludes that voluntary Youth Organisations are to be more encouraged and funded to lead the rebranding project. However, family units and guardians are also recommended in the rebranding exercise because “Charity begins at home”. The media houses are also suggested to sensitise through station programmes and campaign messages. The National Orientation Agency is also recommended to concentrate more on social orientation than promoting political activities. | |
| dc.description.sponsorship | NIL | |
| dc.identifier.citation | Salami, B.A. (2024). Media Advocacy for Rebranding Nigeria Through Voluntary Youth Organisations: A Study of The Scout Association of Nigeria. Journal of Communication, | |
| dc.identifier.uri | https://kwasuspace.kwasu.edu.ng/handle/123456789/4877 | |
| dc.language.iso | en | |
| dc.publisher | Faculty of Communication and Media Studies, Federal University, Oye-Ekiti | |
| dc.title | Media Advocacy for Rebranding Nigeria Through Voluntary Youth Organisations: A Study of The Scout Association of Nigeria. | |
| dc.type | Article |