Media Framing and Stylo-Rhetorical Analysis of Selected BBC Yoruba English Premier League Related News Headline
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Date
2023-12-07
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BIRCU
Abstract
This study conducts a content-based analysis of selected BBC
Yoruba English Premier League news headlines on Meta (formerly
Facebook) social media platform page. The main thrust of this
research is to examine the importance of how (language use) to what
(information) in new media communication. Data for this research
work were gathered from BBC Yoruba News through their Meta
(Facebook) page. Twenty news items were identified for analysis
from the data gathered between the period of August 2022 to
January 2023 of the 2022/2023 football season of the English
premier league through a method of simple random sampling and
were analyse within the scope of the communicative model of
stylistics theory championed by Lawal (2012) and Goffmann (1974)
framing media theory. The study found out that BBC Yorùbá news
platform through their news headlines on English Premier League
Football Clubs can be classify as a satirist who employed the use of
Yorùbá language to inform, educate, entertain and banter Yorùbá
English premier league football lovers. The study also revealed that
out of all the verbal arts which include Slang, Adapted oral
literature, Allusion, HyperbolicPersonification, Word play and
Simile adopted by BBC Yoruba, the usage of Slang is the most
prominent from the list of data presented for our analysis. It was
also discovered that BBC Yoruba idea of using Yorùbá language to
relay English Premier Leaguefootball related news is an answer to
the clarion call by Yorùbá language researchers that a native
approach should be adopted by all and sundry for the dissemination
of information since according to Lawal (2015, p. 2) who asserts
that that 80 percent of Yoruba speakers who do not speak English
carry on the business of life and living on their farms and in the
markets in their mother-tongue.”
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