cOMPARATIVE ANALNSIS OF CORPORATE SoCIAL RESPONSIBILITY PRACTICES IN SELECTED NIGERIAN BANKS AND MANUFACTURING  FIRMS: A MULTI-METHODS APPROACH

Wahid Damilola OLANIPEKUN; Issa ABDULRAHEEM; Aminu Nassir BRIMAH

cOMPARATIVE ANALNSIS OF CORPORATE SoCIAL RESPONSIBILITY PRACTICES IN SELECTED NIGERIAN BANKS AND MANUFACTURING FIRMS: A MULTI-METHODS APPROACH

Date

2018

Authors

Wahid Damilola OLANIPEKUN

Issa ABDULRAHEEM

Aminu Nassir BRIMAH

Abstract

This studycomparatively examined the CSR practices of selected firms in Nigerian mamyfacuring and banking sector Data for this research was obtained from primary and secondary sources. Survey research design was used in the study. The quantitative data were analyzedusingdescriptive statistics amd inferential statistics of Mann Whitney U Test while the hypothesis was tested at 0.05 alpha levels. The qualitative data were analyzed using content and thematic analysis. Findings revealed that there isn statistically significant difference in CSR practises of selectedNigerian banks and manufacturing firms.Allprobability valueswere found to be higher than 0.05: economic (0.055), social (0.069) and environmental (0.074). Also, findings revealed that the selected firms have consistently reported their CSR initiatives and programmes in the annual reports and accounts. Based on the findings, the study conchuded that with CSR practices and initiatives, companies can obtain a valuable tool thatprovides competition advantage. The study recommended that organisations should embrace the spirit of being socially responsible; because by involving in CSR. it will udd to the goodvill of their companies, thereby, increasing theirfinancial worth eventually, boost the imageof their banks and guining an edge through increasing patronage of theirservices.