A Survey on Supply Chain and Customer Satisfaction of Selected Pharmaceutical Companies in Kwara State
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Date
2022-01
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Abstract
Supply chain plays a major role to the success of any production-oriented organization. In fact, most pharmaceutical companies have paid limited emphasis on this factor as a major impediment to the smooth operations of achieving its objectives particularly satisfying customers. This study therefore examines the effect of supply chain integration on customer satisfaction of pharmaceutical firms in Kwara State of Nigeria. The paper adopted a cross sectional survey design, involving the use of questionnaire as research instrument. The population comprises of the 283 employees in the pharmaceutical firms in?" vara State and employed the convenience sampling techniques to arrive at a sample of 169 respondents. The study with the aid of structural equation model analyze the data. The study found that product positioning will assist in an effective supply chain in pharmaceutical products performance. Based on research findings, the study revealed there is a significant relationship between supply chain integration and customer satisfaction.
The study recommends that there is a need for an effective supply chain to satisfy customers' always needs. This means that properproduct positioning can form the basis for which organizational success can be achieved. This is because the main aim for satisfying customer needs is having an uninterrupted supply of the products on the market