A QUALITATIVE EVALUATION OF COMPATIBILITY OF DIGITAL BANKING CHANNELS AND BEHAVIOUR OF NIGERIAN CONSUMERS

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dc.contributor.authorAbdulazeez Alhaji Salau
dc.date.accessioned2025-01-28T11:47:23Z
dc.date.available2025-01-28T11:47:23Z
dc.date.issued2022
dc.description.abstractDigital banking channels are products of advances in Information and Communication Technology (ICT). The proliferation of telecommunications and the advancement of technology, especially mobile technology, have spurred growth of mobile banking. In Nigeria, the economy is largely cash oriented with increase in cash transactions despite the availability of technology for remote transactions. This indicated that a large number of people still prefer to do cash transaction than using digital channels. Hence, this study focused on the behaviour of customers who are hesitant to carry out financial transactions using digital banking channels. The study adopted an exploratory research approach using convenience sampling method to elicit information from eight selected bank customers through a semi structured interview guide as research instrument. Data was analyzed using thematic analysis which involved the identification of themes based on the responses to address the objectives of the study. The study revealed that the respondents have adequate knowledge of digital banking and are frequent users. Also, the respondents identified various levels of fraud as significant risks and expressed fear and concern about the safety of their transactions.
dc.description.sponsorshipSelf
dc.identifier.citationSalau, A. A., Oladosu O. M, Akanbi, K. L. & AJEIGBE, M. B. (2022). A qualitative evaluation of compatibility of digital banking channels and behaviour of Nigerian consumers. Nigerian Journal Of Management Sciences 23(2). 388-401
dc.identifier.urihttps://kwasuspace.kwasu.edu.ng/handle/123456789/3454
dc.language.isoen
dc.publisherFaculty of Management Sciences, Rivers State University
dc.relation.ispartofseries23; 2
dc.titleA QUALITATIVE EVALUATION OF COMPATIBILITY OF DIGITAL BANKING CHANNELS AND BEHAVIOUR OF NIGERIAN CONSUMERS
dc.typeArticle
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