Entrepreneurial Alertness and Opportunity Recognition among Bakers in Ilorin, Kwara State, Nigeria
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Date
2024-07
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Abstract
The art of opportunity recognition has long been viewed as a black box that needed further
attentions. Bakery owners join their mastery with administrative capacities to recognize and create
an opportunity. This study examines the influence of entrepreneurial alertness as a personality trait
on opportunity recognition. The study adopted a cross sectional survey using responses from 229
bakers selected with systematic random sampling approach from a sample of association of master
baker of Nigeria, Kwara state branch. frame. Questionnaire was adopted as the instrument for data
collection which was analysed using multiple standard regression. The regression coefficients
revealed adjusted R2of 0.122 for opportunity recognition. Therefore the study concludes that
entrepreneurial alertness plays a significant role in recognition of opportunities and is considered
as a target-oriented process that serves as means to new value creation and innovation. The study
also recommends that the bakers should engage in activities that improved their environmental
scanning abilities to enhance their alertness and also attend training program that can enhance and
improve the individual cognitive thinking and mental simulation.