Influence of Social Media on the Perceived Academic Performance of Undergraduate Students in Al-Hikmah University, Kwara State, Nigeria
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Date
2021-12
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Abstract
This study examined influence of social media on the perceived
academic performance of undergraduate students in Al-hikmah
University, Kwara State, Nigeria. Descriptive survey research design was
adopted and a sample of 378 students was selected across the seven
faculties that make up Al-hikmah University using multi-stage sampling
technique. A self-developed questionnaire was used to collect data from
378 respondents, out of which 342 copies of the questionnaire were
returned. Frequency counts and percentages were used to analyze the
data collected for the four research questions while PPMC was used to
test the hypothesis of the study. The study found that WhatsApp;
Facebook; YouTube; Twitter; and Instagram are the social media that
majority of the respondents used. Also, majority of them spent 4-5
hours on social media per day. The study also showed that majority of
the respondents use social media for entertainment; to make new
friends; to learn new things; and for research purpose. It was further
confirmed that social media has negative effect on the perceived
academic performance of the respondents. The result established that
there is a significant relationship between the hours spent on social
media and perceived academic performance of undergraduate
students. The study recommends that since there are some dangerous
communities prevailing on the internet, there should be effective
technical monitoring while students are browsing these sites. Also,
university management should organize seminars that will help the
students to know how to use the social media in an ethical way so as to
improve their academic performance