Guerrilla Marketing and Online Market Place
| dc.contributor.author | Adebayo Adeyemi Abdulwasiu | |
| dc.date.accessioned | 2024-07-19T16:10:34Z | |
| dc.date.available | 2024-07-19T16:10:34Z | |
| dc.date.issued | 2024-04-15 | |
| dc.description.abstract | The development of electronic media and technological breakthroughs led to the creation of guerrilla marketing, a low-cost marketing tactic designed to draw in large audiences. It entails utilizing the diffusion and surprise effects to produce marketing campaigns that are memorable and effective. The development of guerilla marketing, its guiding ideas, and its effects on the intended audience are all examined in this study. Start-ups, small enterprises, and corporations with fewer corporate constraints have embraced this strategy and integrated it with the online marketplace. Eighty participants in the study were chosen by probability sampling, and the data was analyzed using both descriptive and inferential statistics. (F (1, 98) = 46.075, p < 0.01, R = 0.566, R2 = 0.320, and adjusted R2 = 0.313). It has been discovered from the study that guerilla was recommended that creativity, clarity, and emotional arousal, should be considered by every online platform that recognizes guerilla marketing as a marketing strategy and has only lately become aware of its potential. | |
| dc.identifier.uri | https://kwasuspace.kwasu.edu.ng/handle/123456789/1658 | |
| dc.language.iso | en | |
| dc.publisher | Federal University, Dutsin-ma | |
| dc.relation.ispartofseries | 5; 1 | |
| dc.title | Guerrilla Marketing and Online Market Place | |
| dc.type | Article |