A TEST OF PROACTIVE ENTREPRENEURIAL PRACTICE ON MARKET SHARE OF MICRO, SMALL AND MEDIUM ENTERPRISES IN NIGER STATE, NIGERIA

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dc.contributor.authorHarona Tanimu Mohammed
dc.contributor.authorNurudeen Bello Ahmed
dc.contributor.authorZekeri Abu'
dc.contributor.authorMustapha Nmanda Mattapha'
dc.date.accessioned2025-02-11T15:16:16Z
dc.date.available2025-02-11T15:16:16Z
dc.date.issued2023-04
dc.description.abstractProactive entrepreneurial practice is an element of corporate entrepreneurship. Consequently, proactive catrepreneurial practice shapes the environment by creating beforehand a platform that contains he challenges that may come with new products, technologies, and administrative procedures, as opposed to reacting to the environment. Typically, proactive business enterprises have a forward-looking perspective, the ability to anticipate and be prepared for the future, and a pioneering spirit (Terence & Titiom, 2009). According to Gunday, Ulusoy, Kilic, and Alpkan (2011), a formidable proactive strategic posture equips businesses with the ability to anticipate potential changes in the business environment and even exert a favourable influence over it. Strong proactive thinking is likely to provide businesses with a variety of capabilities to anticipate the needs of customers and the reactions of market competitors. Proactive entrepreneurial practice is acting in anticipation of future problems, needs, or changes; as such, it may be essential to corporate entrepreneurship as it suggests a forward-looking perspective accompanied by innovative or new-venturing behaviour. Proactive entrepreneurial practice relates to the significance of initiative in the entrepreneurial process.
dc.identifier.issn2636 5332
dc.identifier.urihttps://kwasuspace.kwasu.edu.ng/handle/123456789/4318
dc.language.isoen
dc.titleA TEST OF PROACTIVE ENTREPRENEURIAL PRACTICE ON MARKET SHARE OF MICRO, SMALL AND MEDIUM ENTERPRISES IN NIGER STATE, NIGERIA
dc.typeArticle
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