Revolutionizing Courier Services: The Holistic Impact of Digital Marketing Strategieson Fast Delivery in Nigeria
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Date
2024-06-17
Journal Title
Journal ISSN
Volume Title
Publisher
Indonesia Journal of Business Analytics (IJBA)
Abstract
The study examines the holistic impact of digital
marketing strategies on fast delivery in Nigeria. A
descriptive survey research design was utilized and
a sample size of one hundred and forty-four was
used. Data was analyzed using descriptive and
inferential statistics with the help of the IBM-SPSS
version 27. The result found that content marketing
significantly and independently predicts fast
courier services (β = .61, t = 9.12, p<.05). The result
also found that search engine optimization
significantly and independently predicts fast
courier services (β = .48, t = 6.58, p<.05). The result
also found that email marketing significantly and
independently predicts fast courier services (β = .17,
t = 2.09, p<.05). Finally, there was significant joint
prediction of content marketing, search engine
optimization and email marketing on job
performance F (3,140) = 32.44, R2 = 0.41; p<.05).
These results demonstrate how technological
advancements and digital marketing has
potentially and completely transform courier
services and fast delivery of courier services in
Nigeria, providing numerous chances for
companies to improve their delivery capacities and
clientele. In the context of fast delivery services of
courier service in Nigeria, the paper work out the
impact of new technology on the transformative
potential of digital marketing strategies through the
Description
the paper talked about issues in fast message delivery system