ASTYLISTIC ANALYSIS OF SELECTED DSTV ADVERTISEMENTS ON SOCIAL MEDIA
| dc.contributor.author | Babagogata Haruna Alhaji | |
| dc.date.accessioned | 2025-04-07T13:03:41Z | |
| dc.date.available | 2025-04-07T13:03:41Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | DSTV advertisements are a form of visual advertisement that communicatesmessages, desires, ideas, and intentions.Thus, this study aimsatvarious ways in whichadvertisers use language and style to communicate their customers and how various products are regularly on display to get customers attention thus amountingto sales in the long run. To achieve this, a total of five (5) DSTV advertisements were purposively selectedvia internet. The paperadopts stylistic features to examine how language and styles are adopted in the DSTV advertisements hub. It was discovered that bold print and capitalisation, images and colours were predominantly used at the graphological level which served as a means of catching audience attention, brand identity and enhancing readability. Likewise at the phonological level, alliteration, assonance and consonance were the predominant phonological features used in the analysed data which funclisroed as a means of creating memorability and musicality to the target audiences. Lastly at the morphological level acronyms,repetition and borrowing were predominant mainly foremphasis' sake, economise space and time and also to stir familiarity.The paper concludes that the positive effect of the stylistic features adopted by DSTV advertisements cannot be overemphasized noroverruled. | |
| dc.identifier.uri | https://kwasuspace.kwasu.edu.ng/handle/123456789/4969 | |
| dc.title | ASTYLISTIC ANALYSIS OF SELECTED DSTV ADVERTISEMENTS ON SOCIAL MEDIA |