ASTYLISTIC ANALYSIS OF SELECTED DSTV ADVERTISEMENTS ON SOCIAL MEDIA
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Date
2023
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Abstract
DSTV advertisements are a form of visual advertisement that communicatesmessages,
desires, ideas, and intentions.Thus, this study aimsatvarious ways in whichadvertisers use
language and style to communicate their customers and how various products are regularly
on display to get customers attention thus amountingto sales in the long run. To achieve
this, a total of five (5) DSTV advertisements were purposively selectedvia internet. The
paperadopts stylistic features to examine how language and styles are adopted in the DSTV
advertisements hub. It was discovered that bold print and capitalisation, images and colours
were predominantly used at the graphological level which served as a means of catching
audience attention, brand identity and enhancing readability. Likewise at the phonological
level, alliteration, assonance and consonance were the predominant phonological features
used in the analysed data which funclisroed as a means of creating memorability and
musicality to the target audiences. Lastly at the morphological level acronyms,repetition and
borrowing were predominant mainly foremphasis' sake, economise space and time and also
to stir familiarity.The paper concludes that the positive effect of the stylistic features adopted
by DSTV advertisements cannot be overemphasized noroverruled.