Journal homepage: ijoms.internationaljournallabs.com Evaluating digital marketing as a tool for moonlighting among public servants in Nigeria

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dc.contributor.authorAbdulazeez Alhaji Salau
dc.date.accessioned2026-05-04T11:38:40Z
dc.date.available2026-05-04T11:38:40Z
dc.date.issued2024-05
dc.description.abstractThe Nigerian economic situation has affected the people’s job preferences badly, and this situation necessitated their engagement in the moonlighting practice. Despite efforts by the government to alleviate poverty, which isravaging the people, it is becoming alarming that individuals who are earning decent income have embraced moonlighting. The study examined the effect of small and medium enterprises moonlighting on the service delivery of employees in Kwara State public service. A survey research design was used, while the target population is 844, from which a samplesize of 271 was obtained through the Taro Yamane (1967) formula. Amultistage sampling technique was adopted, and a primary source was used to collect data with the aid of a well-structured questionnaire measured on afive-point Likert scale that consists of five items. Data were analyzed usingthe generalized linear model (GLM) and the business predictive model(BPM). On the basis of the individual statistical significance of the variablesas indicated by the p-values in the model, all dimensions of SMEs passedtheir test of significance at 5% levels with respect to the task accomplishment (p<0.05) and service delivery (p<0.05) of employees involved in SMEs moonlighting. Thus, efficiency is greatly lost for moonlighters engaged in small and medium enterprises. About 44.8%reduction in task accomplishment (β=0.448, t0.05>1.96). The study concluded that moonlighters who engaged in SMEs activities impacted significantimprovements in employee efficiency.
dc.description.sponsorshipSelf
dc.identifier.citationSalau A. A., Brimah N A., Akanbi L. K. Yusuf I. & Abolade P. A. (2024). Evaluating digital marketing as a tool for moonlighting among public servants in Nigeria. Indonesian Journal of Multidisciplinary Science, 3,(8), 1-6
dc.identifier.issn2808-6724
dc.identifier.urihttps://kwasuspace.kwasu.edu.ng/handle/123456789/6863
dc.language.isoen_US
dc.publisherInternational Journal Labs
dc.relation.ispartofseries3; 8
dc.titleJournal homepage: ijoms.internationaljournallabs.com Evaluating digital marketing as a tool for moonlighting among public servants in Nigeria
dc.typeArticle
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