Cheese marketing amongst marketers in Kwara state, Nigeria: An economic analysis approach
Loading...
Date
2021-08-20
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Agricultural Economics and Rural Development
Abstract
This study assessed the economics of cheese marketing amongst marketers in Kwara State.
Specifically, the study examined the costs and returns to cheese marketing, assessed the market efficiency of
cheese marketing, determined the marketing margins, described the structure of the cheese market and
determined the factors influencing net returns of cheese marketing among marketers in the study area. A three stage sampling technique was employed in the selection of 120 cheese marketers. Data were collected using an
interview schedule. Descriptive statistics, marketing efficiency model, marketing margin, Herfindahl Index, and
multiple regression analysis were employed. The study revealed a monthly gross margin of N107, 778 with a
marketing efficiency of 184.9% which implied that the marketing activities were efficiently implemented. The
Herfindahl index value of 0.012 revealed a modest and sparsely populated cheese market. The estimated average
marketing margin was N58.3 per kg of cheese. N102, 038 was revealed as the net income on cheese marketing
on monthly basis with rate of return on investment (RORI) of 0.59. Therefore, cheese marketing is feasible,
lucrative and investment worthy. The purchase cost (p<0.05), spoilage cost (p<0.01), storage cost (p<0.01) and
marketing margin (p<0.01) were the statistically significant variables determining the net returns to cheese
marketing among marketers in the study area. The study recommended the improvement of storage facilities to
reduce spoilage and increase efficiency which could attract more able-bodied youth to work and invest in the
industry.
Description
Keywords
Citation
Sulaimon, T. T., & Nofiu, B. N. (2021). Cheese marketing amongst marketers in Kwara State, Nigeria: An economic analysis approach. International Journal of Agricultural Economics and Rural Development, 11(1).