Perspectives of Journalists in Ilorin on the Implications of Artificial Intelligence for Broadcasting Industry in Kwara State
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Date
2025
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Abstract
This paper examined the adaptive strategies available to journalists amid rapid
technological advancements. This paper adopted unified theory of acceptance and use of
technology as theoretical framework to provide a unified understanding of the key
determinants that influence individuals’ intentions and behaviours concerning the
adoption of new technologies. The paper adopted a qualitative research design. Data were
gathered through in-depth interviews with purposively selected broadcast journalists
based on their experiences and engagements with AI tools in media work. Thematic
analysis was employed to identify recurring patterns, shared concerns and divergent
views among participants. Findings revealed that while AI enhances efficiency and
introduces innovative storytelling methods, it also raises significant concerns about
journalistic ethics, credibility, and potential deskilling. Journalists expressed worries
about overreliance on technology, erosion of investigative depth, and shifting
professional roles. Participants emphasised the need for continuous upskilling and a shift
toward more analytical and interpretive journalism in response to AI integration. The
study concluded that journalists in Ilorin perceive AI as both a transformative tool and a
professional threat. It recommended the development of national policies to guide the
ethical use of AI in journalism and the implementation of regular training programmes to
help journalists remain relevant in a rapidly evolving media landscape.