INFLUENCE OF SOCIAL MEDIA USAGE ON NEWS CONSUMPTION AMONG UNDERGRADUATES IN ILORIN
Loading...
Files
Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This study exploresthe influence of social media on news
consumption patterns among undergraduates in Kwara State
University, Malete, and the University of Ilorin. Employing a
descriptive survey methodology, the study addressed issues
regarding the extent of social media usage for news consumption,
motivations for using social media for news, and factors
influencing news consumption through these platforms. Existing
studies have focused mainly on social media usage and its impact
on political participation, socialization, and academic
performance. Consequently, a gap is observed in the existing
literature concerning the magnitude of social media utilization
and its impact on the news consumption patterns of
undergraduates in Ilorin. This research is framed within the
foundational principles of the Uses and Gratifications Theory.
The results elucidate the noteworthy influence of social media on
the news consumption behaviors of undergraduates in the
designated universities. WhatsApp and Instagram emerged as the
most frequently used platforms for news consumption. Motives for
using social media for news ranged from seeking relevant
information to social interaction and staying updated on news.
Students displayed a considerable dedication of time, with over
half of respondents spending five hours or more on social media
for news consumption. Factors influencing news consumption on
social media encompassed digital literacy, demographics, and
news credibility. This study underscores the need for media
literacy programmes within educational institutions to empower
students to critically evaluate news content on social media. It
also suggests the importance of raising awareness about
responsible social media usage. Diversification of news sources
and promotion of credible news outlets can contribute to a well-
rounded news consumption experience for students.