An Exploratory Analysis of Customer Relationship Management on End-User’s Experience in Globacom Nigeria Limited

Abstract

Abstract

This research explores the relationship between customer relationship management on end-users' experience with a particular reference to globacom Nigeria limited, Ilorin West Local Government Area, kwara State. It is oimed at finding out the extent to which a good customer relationship monogement helps in having a positive end-user experience in globocom Nigeria limited, florin West Local Government Area, kwora State. in an attempt to establish the thrust of this research, primary data was generated through self-administered questionnaire. Both descriptive and inferential statistics were utilized for data analysis with the aid of statistics package for social sciences (SPSS). Descriptive data were analyzed using simple percentoge table and regression anolytical tools were used to test the hypothesis. Primary data were obtained through a cross sectional survey, using a well-structured, self-administered questionnaire to 348 subscribers of globocom subscribers in Illorin West Local Government Area, Kwara State, Nigeria. The data were analyzed using descriptive and inferential statistics. Findings revealed that a positive and highly significant (0.05) relationship exist between sustainable service innovation and customer commitment and competitive service innovaan and product performance.