CHEESE MARKETING AMONG WOMEN MARKETERS IN KWARA STATE, NIGERIA: AN ECONOMIC ANALYSIS APPROACH
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Date
2020-12-31
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FUOYE JOURNAL OF AGRICULTURE AND HUMAN ECOLOGY
Abstract
Cheese is a momentous source of protein and contributes to the dietary protein intake of millions
of the populaces. Cheese marketing is a vital source of income for marketers and nomadic
households in Nigeria. This study therefore examined cheese marketing among marketers in
Kwara State. Specifically, the study examined the costs and returns to cheese marketing,
assessed the market efficiency of cheese marketing, determined the marketing margins, described
structure of cheese market and determined the factors influencing net returns of cheese
marketing among marketers in the study area. A three stage sampling techniques was employed
in selection of 120 cheese marketer. Data were collected using structured interview schedule.
Descriptive statistics, marketing efficiency model, marketing margin, Herfindahl Index, and
multiple regression analysis were employed in achieving the research objectives. The average
age of the women marketers was 38years. The study revealed a monthly gross margin of
N107,778 with a marketing efficiency of 184.9% which implied that the marketing activities were
efficiently implemented. Herfindahl index value of 0.012 revealed a modest and sparsely
populated cheese market. Estimated average marketing margin was N58.3 per kg of cheese.
N102, 038 was revealed as the net income on cheese marketing on monthly basis with an RORI
of 0.59. The estimated value of the RORI implied that for every ₦1 invested in cheese marketing
industry, a return of N0.59k is definite. Therefore, cheese marketing is feasible, lucrative and
investment worthy. The purchase cost (p<0.05), spoilage cost (p<0.01), storage cost (p<0.01)
and marketing margin (p<0.01) were the statistically significant variables determining the net
returns to cheese marketing among marketers in the study area. The study recommended
improvement of storage facilities so as to reduce spoilage and increase efficiency which could
attract more able bodied youth to work and invest in the industry.